It might seem reasonable for shorter coaching engagements to result in lower total coaching fees. But you need to remember that your clients hire you to help them to achieve breakthroughs and results. If you agree to coach a client to achieve certain goals in, say, three months that would normally take six months to achieve, it will require much more commitment and much more effort on their part and yours to achieve the goal in the shorter time period, and the client needs to compensate you … [Read more...]
3 Reasons Your Life Coach Marketing Needs Social Media
Life coach marketing is the way you educate your ideal clients and attract them to you. You need a planned campaign, strategic, well designed and carefully executed, to get the best results from your marketing. For most of us, online marketing has become, or will become, a mainstay, no matter what else is included in the campaign. And increasingly, social media like Facebook, Twitter and YouTube are moving from the realm of an individual's personal life and becoming significant in the realm of a … [Read more...]
Marketing for Coaches: Speak Up and Succeed!
When it comes to marketing for coaches it is easy to only think of the internet or networking. But one of the best ways to attract new clients is to get out of the audience and get on the stage. Speaking Proves You Are an Authority One of greatest benefits of public speaking is that people automatically see you as an authority. This means that your audience sets their skepticism aside and what you say goes straight into their subconscious. It also means that when you mention your coaching … [Read more...]
Coaching Fees: Justifying Fees with Intangibles
Setting and justifying coaching fees for business coaching can be much simpler than for personal coaching. In business, people are used to justifying decisions using return on investment calculations based on numbers from accounting. In our personal lives, many decisions are made by default, driven by emotions and often “against our better judgment.” But you can still justify your coaching fees based on intangibles. Here’s how. The Cost of Pain and the Benefits of Pleasure Every decision that … [Read more...]
How To Kill Your Coaching Practice With Just 2 Words
When you started your coaching practice, I bet you wanted it to succeed big time, right? How's it doing? Are you drawing the clients you anticipated? Are you bringing in enough income to leave your full time soul-sucking job? No? Well, check your vocabulary. See if you are using “killer” language, in the good sense of the word, or if you are killing your practice by using words that tell your mind you really don't intend to succeed. Trying Doesn't Lead To Success In Your Coaching … [Read more...]
Marketing for Coaches: Who’s Got Your Prospect?
Once you have a clear picture of your target client, marketing for coaches dictates that you figure out where those prospective clients are right now. They are someone’s client. They belong to some group. They subscribe to some magazine or journal. Your Prospective Clients Are Not New to the Planet Your target prospects have a lot of things in common. From your picture of them, you can figure out what some of those things are. The trick is to put yourself into your prospects’ shoes. Close your … [Read more...]
Coaching Fees: Justifying Your Fees Based on Return on Investment
Sometimes prospective clients pushback on your coaching fees because they are not clear what value they can expect to receive for their investment in your coaching. So it is important, particularly in business coaching, to know how to quantify the return on investment (ROI) that your client can expect. Quantify the Benefits Your Client Can Expect from Coaching In general, the coach’s role is to help their clients improve some aspect of their lives. This can be the client’s professional … [Read more...]
Marketing for Coaches: Are you being filtered out?
Marketing for coaches must begin with answering this question: “Who exactly is my target client?” The reason is that everything you do to define your service offering, position yourself, and market your practice depends on exactly who you are targeting as your client. It is very tempting to think that the broader the definition of your target, the more clients you will have, but just the opposite is true. Don’t be Filtered Out by Your Target Client Casting a wider net doesn’t bring you a … [Read more...]
Coaching Fees: The Easiest Way to Go Broke in Coaching!
When figuring coaching fees, it is easy to think that price is the basis your prospective client uses in selecting you as their coach. If the prospect pushes back and says “your fees are too high” it is tempting to just lower your proposed fees to get the engagement. Don’t do it. Don’t think of your coaching as a commodity. That is the easiest way to go broke in coaching. What’s a Commodity, and Why You Don’t Want to Be One Webster’s defines a commodity as “a good or service whose wide … [Read more...]
The Triple S Plan To Boost Your Life Coaching Income
Is your life coaching income enough? Can you afford to make coaching your full-time profession, or do you have to stick with another job to pay your bills? If coaching is meaningful in your life, you know it is critical to maximize the income that your coaching brings you so that you can comfortably go on doing it. The triple S plan will supercharge your productivity and in consequence, your income. Systematize All You Can Setting up systems for everything you do repetitively will increase … [Read more...]
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