Marketing Plan for Life Coach Business: Tips & Ideas

Marketing Plan for Life Coach Business: Tips & Ideas

An effective marketing plan for life coach business is one of the most important ingredients for success, and it’s something that you can never ignore. After all, if people don’t know about your business, how will they be able to avail of your services? Plus, marketing allows you to reach out to your target market and help them with their problems or shortcomings, which will make your business stand out in the industry.  When it comes to marketing your life coaching business, there are … [Read more...]

Ideas to Add to Your Life Coach Marketing Tool Kit

Ideas to Add to Your Life Coach Marketing Tool Kit

Marketing spans anything you do to advertise your business—online or offline—and having a life coach marketing tool kit will help improve your understanding of how you can use both ways to promote your business. The world we live in is increasingly globalized, and as a result, consumers are now more likely to see online marketing messages than traditional adverts. Effective life coach marketing tool kits can help you keep control over your global branding while providing your marketing teams the … [Read more...]

Life Coach Marketing Kit For Your New Coaching Business

Life Coach Marketing Kit For Your New Coaching Business

For your ideal clients to know who you are and what you can offer them, an effective life coach marketing kit is needed to accomplish that.  The Life Coaching Career Life coaching is a lucrative and rewarding career that is becoming more recognized in the helping profession. The industry has experienced tremendous growth in the last decade alone. Several people from all walks of life are now turning to life coaches to help with setting realistic goals in their personal and professional … [Read more...]

Life Coach Marketing Plan – Three Online Marketing Ideas to Grow Your Business

Life Coach Marketing Plan – Three Online Marketing Ideas to Grow Your Business

Like any other business, it is vital to have a life coach marketing plan if you are serious about your career as a life coaching professional and determined to become a successful small business owner. I have listed three proven marketing ideas that will help promote your business online.  What is a Marketing Plan? A Marketing Plan is a functioning document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. A … [Read more...]

Three in Demand Coaching Niches to Choose From

Three in Demand Coaching Niches to Choose From

When you are first starting out as a life coach, it might be a bit overwhelming to figure out what your coaching niches are going to be.   How to Figure Out Your Niche Combining real-world expertise, interpersonal skills such as empathy and coaching skills is what will make you successful in your coaching specialty. When I first started as a life coach, it took me some time to determine what areas I wanted to specialize in. The reason was that I possessed diverse experience and skills … [Read more...]

Current Information on The Size of The Life Coaching Marketing

Current Information on The Size of The Life Coaching Market

In today's world, we are finding that more people are interested in becoming life coaches, but before launching out, they will like to obtain information on the size of the life coaching market. I can't criticize anyone for wanting to know what the current market trends is like for life coaching and what the future looks like. The History of Life Coaching Some believe that life coaching, as an approach, has its roots in ancient Greece and the Socratic method. However, as a profession, it … [Read more...]

Marketing for Coaches from a Deeper Perspective

Marketing for Coaches from a Deeper Perspective

It takes a marketing mindset to be a successful coach and marketing for coaches is generally categorized into two schools of thought. The first school of thought positions the prospect as someone reluctantly influenced into utilizing a service. This school of thought comes from the paradigm that by marketing, you are proactively influencing someone in their decisions. We call this train of thought the Influencing Paradigm. The second school of thought accepts that prospects are people … [Read more...]

Marketing for Coaches: Complaint Marketing

Marketing for coaches, and for everyone else, involves identifying the needs of a group of prospects and then communicating to them that you are the ideal person to help satisfy their needs. Now if your job is to identify customer needs, what could be better and simpler than listening for their complaints? That’s Complaint Marketing. Simple? Yes, but… The secret to Hearing Needs Is Listening for Complaints Listening for complaints, that sounds simple. Sure. But if it is, why do so many of … [Read more...]

Successful Marketing for Coaches in Three Simple Steps

Marketing is always a hot topic. There is always a lot of “buzz” (a marketing term) about what is the latest, the fastest, the best-est in marketing. In all the tumult, it is easy to be overwhelmed and just shutdown, or even worse, to run around in circles throwing money in all directions. Whenever you, as a coach, are tempted to join the marketing mob, STOP! Take a deep breath. And remember that most of marketing for coaches boils down to three relatively simple steps. Follow them and you … [Read more...]

Guidelines on Marketing for Coaches | Image by smitcowebmarketing

Marketing for Coaches Is One Audition after Another

Whether on the web, in print or from the stage, marketing for coaches comes down to demonstrating your ability to bring positive transformation to your clients. When you think of it that way, each interaction you have with prospective clients is an audition. Don’t tell me, show me! Your prospective clients are looking for a coach who can deliver results. That means that talking about theories or what you would like to do just won’t cut it. Marketing for coaches must show the results you have … [Read more...]