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How Long Does it Take to Become a Life Coach, What is Life Coaching

Why Coaching Takes Time

July 29, 2023 by Jeffrey T. Sooey Leave a Comment

“What you taught me doesn’t work.” Said the new coach to me. ME: “Really? How do you know?” NEW COACH: “Because I tried it and it didn’t work.” ME: “Oh. OK.” “How many times did you try it?” NEW COACH: “I tried it once. And then I stopped, because it didn’t work.” ME: “So because you tried it once, you’ve decided that it doesn’t work?” NEW COACH: “Yeah, because if what you taught worked, it would just work every time.” ME: “Even the first time you do it? When you … [Read more...]

Filed Under: How Long Does it Take to Become a Life Coach, What is Life Coaching Tagged With: How Long Does it Take to Become a Life Coach, What is Life Coaching

$100K from One Coaching Session?

May 3, 2023 by Jeffrey T. Sooey Leave a Comment

Want to know the one sentence that made me over $100K? It all started when my coach said the following to me… “You’ve got to correct your language.” And, over the next few years, that ONE SENTENCE made me over $100K. Sound implausible? It’s ABSOLUTELY true. I was in a session with Matt (my coach)… …talking about money issues (a common subject of concern for me at the time)... …and, more specifically, how I wanted to make more money. And THAT’s when I said it… “I’m not … [Read more...]

Filed Under: Coaching Mindset Self Assessment, Coaching Skills Tagged With: Coaching Mindset Self Assessment, Coaching Skills

The “Hard to Get” Coach

November 15, 2022 by Jeffrey T. Sooey Leave a Comment

Many coaches over-coach. It’s understandable. Coaches LOVE Coaching. But OVER-coaching loses you clients. What if, instead, you WITHHELD Coaching? It’s counterintuitive, but withholding coaching… …ATTRACTS MORE CLIENTS. Can you imagine getting more clients (And getting paid more per client)… …because you REFUSED to Coach? It might sound crazy… …like I’m asking you to pull a ‘soup nazi’ on your coaching clients. But withholding coaching is critical if you want a … [Read more...]

Filed Under: Best Practices For Coaching, Coaching Tips Tagged With: best practices for coaching, Coaching Tips

Coaching Fees, Life Coaching Business

How to Charge For Coaching

November 7, 2022 by Jeffrey T. Sooey Leave a Comment

A coach recently complained that their potential clients resisted PAYING for coaching… …so she struggled getting them to ‘cross the finish line’, and ENROLL. She said “Giving valuable coaching isn’t my problem… it’s CHARGING for coaching that seems to elude me.” The process of CHARGING for coaching permeates every coaching practice… UNATTRACTIVE charging practices kill coaching businesses. For example, this coach explained: “Last week I had a discovery session with a potential … [Read more...]

Filed Under: coaching fees, Life Coaching Business Tagged With: coaching fees, Life Coaching Business

Life Coach Marketing Strategies, Sample Coaching Plan

Coaching The ‘Downward Spiral’

October 23, 2022 by Jeffrey T. Sooey Leave a Comment

Last week we talked about how language creates all the meaning in your client’s life… …and how those meanings dictate their emotions, actions, and results. If your client wants to change their life… …that change starts with their language. Your client’s language falls across two simple ‘spectrums’: Disempowering / Empowering (Negative / Positive)Fantasy / Reality (Truth / Lie) If your client's language is disempowering, it’ll cause major limitations… …while if your client's … [Read more...]

Filed Under: Life Coach Marketing Strategies, Sample Coaching Plan Tagged With: Life Coach Marketing Strategies, Sample Coaching Plan

Coaching And Mentoring Skills Training,Coaching Skills

Giving Advice in a Coaching Session

October 16, 2022 by Jeffrey T. Sooey Leave a Comment

Recently, team member Kris Thompson wrote about how Coaching Works Best in a “Loop”. His point was “Get ahead of your client through learning and experience so you can ‘lead the way’ more powerfully and authentically”. But it wasn’t more than 24 hours after he shared his message… …when another coach commented “You mean TEACHING works best in a loop. A Coach doesn’t teach”: And I thought “Oh no. Here we go.” (See my response to this comment at the end of the email.) Dogma … [Read more...]

Filed Under: Coaching And Mentoring Skills Training, Coaching Skills Tagged With: Coaching And Mentoring Skills Training, Coaching Skills

Coaching Mindset Self Assessment, Coaching Skills

The Introverted Coach

October 11, 2022 by Jeffrey T. Sooey Leave a Comment

A new coaching student just quit because they’re afraid to talk to people. And it reminded me how DEADLY fear is to a coaching business. The truth is… even after 22+ years of full-time professional coaching… I’m STILL afraid to talk to you. Perhaps most coaches don’t have this fear of talking to people. Meeting people. …and, yes, COACHING people. But I certainly DO. So why am I still here, a successful coach… …while other coaches quit due to fear? I still had to … [Read more...]

Filed Under: Coaching Mindset Self Assessment, Coaching Skills Tagged With: Coaching Mindset Self Assessment, Coaching Skills

Coaching Niches, Coach Marketing

“Bait & Switch” Coaching Funnel?

August 13, 2022 by Jeffrey T. Sooey Leave a Comment

Lately I'm seeing “bait & switch” coaching funnels. Here’s how coaches are applying the “bait & switch”: Dangle some precious resource, idea, or service in front of your prospect (the bait)...… to get them to commit time, money, and energy to your coaching. Then, after the prospect has committed (and usually freed from their money)… …give them a second rate product, resource, or coaching service (the switch). Often this bait and switch mechanism … [Read more...]

Filed Under: Coach Marketing, Coaching Niches Tagged With: Coach Marketing, Coaching Niches

“Hard” Versus “Easy” Coaching Business

July 3, 2022 by Jeffrey T. Sooey Leave a Comment

One of the things that comes up for new coaches as they start their coaching business… …is that it starts to become hard. Some things in the coaching business are fun… no doubt. But some of the stuff you’ll do in your coaching business is not about having fun. it’s about: …you get the idea. The good news? Most people can handle doing some things that aren’t fun. For example, my wife, Maribel, just came into my office to ask me, “Will you build a website for my … [Read more...]

Filed Under: Life Coaching Business, Life Coaching Business Tips Tagged With: coaching mindset self-assessment, Coaching Skills

Coaching Business “Easy Button”

Coaching Business “Easy Button”

June 25, 2022 by Jeffrey T. Sooey Leave a Comment

Last week, I asked you the question… “What if your coaching business was easy?” Today, I'm going to give you my ‘goto’ strategies to make hard things easy. Even if you eat hard things for breakfast… EASY has lots of applications… …not just for your coaching business. You can apply ‘easy’ to your client’s, and anyone else’s life. Think about how ‘easy’ applies to: Business / careerFinancesRelationshipsHealthTimeProblemsGoalsEmotions How many of those areas do you think … [Read more...]

Filed Under: a coaching mindset, Life Coaching Business Tagged With: a coaching mindset, Life Coaching Business

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