Many coaches over-coach. Itâs understandable. Coaches LOVE Coaching. But OVER-coaching loses you clients. What if, instead, you WITHHELD Coaching? Itâs counterintuitive, but withholding coaching⊠âŠATTRACTS MORE CLIENTS. Can you imagine getting more clients (And getting paid more per client)⊠âŠbecause you REFUSED to Coach? It might sound crazy⊠âŠlike Iâm asking you to pull a âsoup naziâ on your coaching clients. But withholding coaching is critical if you want a … [Read more...]
How to Charge For Coaching
A coach recently complained that their potential clients resisted PAYING for coaching⊠âŠso she struggled getting them to âcross the finish lineâ, and ENROLL. She said âGiving valuable coaching isnât my problem⊠itâs CHARGING for coaching that seems to elude me.â The process of CHARGING for coaching permeates every coaching practice⊠WHAT to charge? (and what to charge FORâŠ) How MUCH to charge? HOW to charge? WHEN to charge? UNATTRACTIVE charging practices kill coaching … [Read more...]
Coaching The âDownward Spiralâ
Last week we talked about how language creates all the meaning in your clientâs life⊠âŠand how those meanings dictate their emotions, actions, and results. If your client wants to change their life⊠âŠthat change starts with their language. Your clientâs language falls across two simple âspectrumsâ: Disempowering / Empowering (Negative / Positive)Fantasy / Reality (Truth / Lie) If your client's language is disempowering, itâll cause major limitations⊠âŠwhile if your client's … [Read more...]
Giving Advice in a Coaching Session
Recently, team member Kris Thompson wrote about how Coaching Works Best in a âLoopâ. His point was âGet ahead of your client through learning and experience so you can âlead the wayâ more powerfully and authenticallyâ. But it wasnât more than 24 hours after he shared his message⊠âŠwhen another coach commented âYou mean TEACHING works best in a loop. A Coach doesnât teachâ: And I thought âOh no. Here we go.â (See my response to this comment at the end of the email.) Dogma … [Read more...]
The Introverted Coach
A new coaching student just quit because theyâre afraid to talk to people. And it reminded me how DEADLY fear is to a coaching business. The truth is⊠even after 22+ years of full-time professional coaching⊠Iâm STILL afraid to talk to you. Perhaps most coaches donât have this fear of talking to people. Meeting people. âŠand, yes, COACHING people. But I certainly DO. So why am I still here, a successful coach⊠âŠwhile other coaches quit due to fear? I still had to … [Read more...]
âBait & Switchâ Coaching Funnel?
Lately I'm seeing âbait & switchâ coaching funnels. Hereâs how coaches are applying the âbait & switchâ: Dangle some precious resource, idea, or service in front of your prospect (the bait)...⊠to get them to commit time, money, and energy to your coaching. Then, after the prospect has committed (and usually freed from their money)⊠âŠgive them a second rate product, resource, or coaching service (the switch). Often this bait and switch mechanism … [Read more...]
âHardâ Versus âEasyâ Coaching Business
One of the things that comes up for new coaches as they start their coaching business⊠âŠis that it starts to become hard. Some things in the coaching business are fun⊠no doubt. But some of the stuff youâll do in your coaching business is not about having fun. itâs about: getting the client.handling the financial realities.sales.marketing. âŠyou get the idea. The good news? Most people can handle doing some things that arenât fun. For example, my wife, Maribel, just … [Read more...]
Coaching Business âEasy Buttonâ
Last week, I asked you the question⊠âWhat if your coaching business was easy?â Today, I'm going to give you my âgotoâ strategies to make hard things easy. Even if you eat hard things for breakfast⊠EASY has lots of applications⊠âŠnot just for your coaching business. You can apply âeasyâ to your clientâs, and anyone elseâs life. Think about how âeasyâ applies to: Business / careerFinancesRelationshipsHealthTimeProblemsGoalsEmotions How many of those areas do you think … [Read more...]
Deep Coaching Tutorial
Last week, we talked about âgoing deepâ with your coaching clients. The idea of pushing past the âpresented problemâ to see something deeper⊠âŠsomething profound, precious, rare .âŠjust like you would dive beneath the surface to see beyond the âtip of the icebergâ. HOW do you go deeper with your client? Hereâs an example of a coaching model for going deeper. I call it the Iceberg Model: The Iceberg Model encompasses three âdomainsâ of experience. Each domain can … [Read more...]
Shallow VS. Deep Coaching
When you ask your client âWhat do you want to work on in your session today?â What do they come up with? âŠan audacious and inspiring goal or challenge? âŠor a boring, impotent ânothing-burgerâ? Most coaches eventually run a few âshallowâ sessions. Remember the movie Shallow Hal? âHalâ was only interested in how people looked on the surface. It was limiting his love life. Luckily, along came a âdeep coachâ, Tony Robbins (my original mentor and employer)... âŠwho âcoachedâ … [Read more...]
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