Life coach marketing is the way you educate your ideal clients and attract them to you. You need a planned campaign, strategic, well designed and carefully executed, to get the best results from your marketing. For most of us, online marketing has become, or will become, a mainstay, no matter what else is included in the campaign. And increasingly, social media like Facebook, Twitter and YouTube are moving from the realm of an individual’s personal life and becoming significant in the realm of a successful marketing mix.
A Social Media Presence Lends Credibility
What is the first thing you say when someone tells you about a service provider you don’t know? If you are like most people nowadays, you probably say “I’ll check him out online.” And how do you feel if you sit down at your computer, google the name and ….no social media connection comes up? Frustrated probably, but even more importantly, wondering how credible he can possibly be if he doesn’t even have a Facebook page. Your life coach marketing needs the credibility and transparency of a social media presence, so clients and potential clients can see that you are a real person and have something to offer them.
Your Life Coach Marketing Needs Social Media Because “Everyone’s Doing It”
The most recent statistics I saw on social media are mind boggling: 600 million use Facebook, 190 million use Twitter, 70 million use LinkedIn, and more than a billion YouTube videos are watched every day. Social media is the great equalizer. Everyone has access, and it’s a way for you to connect with all sorts of people to whom you would not normally have access. You can contact anyone from your doctor to a major coach guru to the dry cleaners down the street, and if you “friend” them you can begin to build a relationship.
Social Media Keeps You Up To Date About Your Industry
With so much changing on a daily and even a minute to minute basis, social media helps your life coach marketing to be responsive to up to date information from sources within your industry. When a guru you follow releases a new product or program, you’ll know about it. When someone makes a comment about you, you’ll know about it. That gives you the power not only to acknowledge the positive comments that people make, but the opportunity to immediately reframe anything that might damage your life coaching marketing or branding.
Social media is quickly becoming a mainstay in life coach marketing. Love it or hate it, you had better get moving and start using it, or you’ll be left behind.
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Dorine G. Kramer
JTS Advisors Strategy and Accountability Coach