When it comes to marketing for coaches it is easy to only think of the internet or networking. But one of the best ways to attract new clients is to get out of the audience and get on the stage.
Speaking Proves You Are an Authority
One of greatest benefits of public speaking is that people automatically see you as an authority. This means that your audience sets their skepticism aside and what you say goes straight into their subconscious. It also means that when you mention your coaching practice or make a special marketing offer to your audience, they are inclined to take it.
Prepare Your Audience for Your “Close”
Many coaches are uncomfortable when it comes to their “close.” You know, when you finally ask for the order. Because of this coaches put off talking about it until the last possible moment. As a result, the audience feels like they are being tricked – and they don’t like it. In addition because the coach feels uncomfortable, they come across as weak and unconvincing.
The solution is to start your speech with a quick review of your agenda, including that you will be wrapping up with a review of your services, including a very special offer. That way in this very effective form of marketing for coaches, your audience is not surprised and they are actually looking forward to your special offer!
Public Speaking Is the Most Efficient Form of Marketing for Coaches
In what other form of marketing for coaches are you automatically seen as an authority, demonstrate your own brilliance, and present an irresistible special offer to a group of ten to thirty prospective clients all at the same time!
JTS Advisors Strategy and Accountability Coach