That’s right there are no coaching jobs. That is unless you aspire – and by the way this is a noble calling – to be a sports coach at the local high school or community college. That’s right, being a coach is not a job. It’s isn’t even a profession – like being just a doctor. It is a calling. Yes, a Calling, with a capital “C”. Get used to it, because that’s what it is. A Job or a Profession or a Calling – either way, You Are One That’s right, you are one, or you are not. It’s who you are and … [Read more...]
Life Coaching Business Scams: Are You Savvy?
Ok, so you’re in the life coaching business because you want to help people. In fact, being a life coach is a bit like being Apple Computer. Just like Macs seem immune to the barrage of viral scams that seem bombard PC’s, it seems as though no one would bother the life coaching business community. Or would they? Life Coaching Business Scam Last December an email was sent out to life coach business owners inviting them to participate in an opportunity to help grow the field of coaching by … [Read more...]
Successful Marketing for Coaches in Three Simple Steps
Marketing is always a hot topic. There is always a lot of “buzz” (a marketing term) about what is the latest, the fastest, the best-est in marketing. In all the tumult, it is easy to be overwhelmed and just shutdown, or even worse, to run around in circles throwing money in all directions. Whenever you, as a coach, are tempted to join the marketing mob, STOP! Take a deep breath. And remember that most of marketing for coaches boils down to three relatively simple steps. Follow them and you … [Read more...]
Winning It All with Group Coaching
To win it all with group coaching, you have to get the best for each of your clients and for you. To do this, you have to do the group stuff in groups, and the individual stuff one-on-one. I am talking about optimizing it for each of your clients and for you, as well. That is: better results for each of the members of the group, at a lower individual cost, with more total dollars in your pocket. Sound good? It is. Read on. Group Coaching Is all about Doing the Best for Each Individual … [Read more...]
Three Steps to a Successful Coaching Practice
If you want a successful coaching practice, you can’t start with Step #1. You’ve got to start with Step #0. You have to start with “dedicating yourself, your time and your energy to mastering the art and science of coaching.” You will notice that I didn’t say “getting certified as a coach.” And I didn’t say “feeling the power of the universe move within you, then buying a few hundred cool business cards and having at it.” No! OK? Got it? Yes! Good then, now that we have clarified Step #0, we are … [Read more...]
Life Coaching Income: Are You The Tortoise or The Hare?
How you approach your business will affect your life coaching income. There are two main types of life coaching business owners. I like to refer to them as “The Tortoise” and “The Hare.” The motto of the classic story about the turtle and the rabbit who race each other is that slow and steady wins the race. If your style is more similar to the Hare’s style, don’t worry. The race could have gone either way. The key is to identify your style and adapt your business plan to make sure you maximize … [Read more...]
How to Create A Great Year For Your Life Coaching Business
Have you ever taken the time to really plan out what your ideal life coaching business looks like? If you are one of the few who have taken a few hours or even a day to plan out what your next year of business as a life coach will look like then you deserve to be congratulated. But if you really want to see a new perspective and get out of your own way, there is a next level. Creating A Life Coaching Business Plan Without Your Usual Limitations I’ve created lots of business plans, but this … [Read more...]
Putting the Great into Your Group Coaching
If you think group coaching is all about the economies of coaching six to eight people in a single session, then you are missing the point. Coaching a group is all about the group – that is, the dynamics of the group are what can make this coaching format great. Mix or Match, but Make It Work There are three elements to constructing your group for successful group coaching. First, look for common interests. Second, look for a balance of expertise. Finally, look for a mix of positive … [Read more...]
Do Your Executive Coaching Fees Make You Giggle?
The famous marketing expert, Dan Kennedy, says that he has his chiropractor clients practice explaining their fees into a mirror, until they can do it without giggling. If you giggle when you explain your executive coaching fees, then you and these chiropractors have something in common: you don’t appreciate the value to your clients of the services that you provide. Value Is in the Eye of the Client One of the first things you need to realize when you set your executive coaching fees is that … [Read more...]
Your Career As A Life Coach: Roller Coaster vs. Kiddie Ride
Is your career as a life coach more like a roller coaster or a kiddie ride? Maybe you’re just starting out on the ride and it is fun and exciting. In the beginning of your new career as a coach, life seems filled with anticipation. Just like the beginning of a roller coaster, ride up to the point where the ride takes that first big drop. That’s when anticipation turns into apprehension. Dreaming About a Career As a Life Coach Won’t Prepare You For the Ride When you dream about your future … [Read more...]
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