In today's world, we are finding that more people are interested in becoming life coaches, but before launching out, they will like to obtain information on the size of the life coaching market. I can't criticize anyone for wanting to know what the current market trends is like for life coaching and what the future looks like. The History of Life Coaching Some believe that life coaching, as an approach, has its roots in ancient Greece and the Socratic method. However, as a profession, it … [Read more...]
Marketing for Coaches from a Deeper Perspective
It takes a marketing mindset to be a successful coach and marketing for coaches is generally categorized into two schools of thought. The first school of thought positions the prospect as someone reluctantly influenced into utilizing a service. This school of thought comes from the paradigm that by marketing, you are proactively influencing someone in their decisions. We call this train of thought the Influencing Paradigm. The second school of thought accepts that prospects are people … [Read more...]
Marketing for Coaches: Complaint Marketing
Marketing for coaches, and for everyone else, involves identifying the needs of a group of prospects and then communicating to them that you are the ideal person to help satisfy their needs. Now if your job is to identify customer needs, what could be better and simpler than listening for their complaints? That’s Complaint Marketing. Simple? Yes, but… The secret to Hearing Needs Is Listening for Complaints Listening for complaints, that sounds simple. Sure. But if it is, why do so many of … [Read more...]
Successful Marketing for Coaches in Three Simple Steps
Marketing is always a hot topic. There is always a lot of “buzz” (a marketing term) about what is the latest, the fastest, the best-est in marketing. In all the tumult, it is easy to be overwhelmed and just shutdown, or even worse, to run around in circles throwing money in all directions. Whenever you, as a coach, are tempted to join the marketing mob, STOP! Take a deep breath. And remember that most of marketing for coaches boils down to three relatively simple steps. Follow them and you … [Read more...]
Marketing for Coaches Is One Audition after Another
Whether on the web, in print or from the stage, marketing for coaches comes down to demonstrating your ability to bring positive transformation to your clients. When you think of it that way, each interaction you have with prospective clients is an audition. Don’t tell me, show me! Your prospective clients are looking for a coach who can deliver results. That means that talking about theories or what you would like to do just won’t cut it. Marketing for coaches must show the results you have … [Read more...]
Marketing for Coaches: Speak Up and Succeed!
When it comes to marketing for coaches it is easy to only think of the internet or networking. But one of the best ways to attract new clients is to get out of the audience and get on the stage. Speaking Proves You Are an Authority One of greatest benefits of public speaking is that people automatically see you as an authority. This means that your audience sets their skepticism aside and what you say goes straight into their subconscious. It also means that when you mention your coaching … [Read more...]
Marketing for Coaches: Who’s Got Your Prospect?
Once you have a clear picture of your target client, marketing for coaches dictates that you figure out where those prospective clients are right now. They are someone’s client. They belong to some group. They subscribe to some magazine or journal. Your Prospective Clients Are Not New to the Planet Your target prospects have a lot of things in common. From your picture of them, you can figure out what some of those things are. The trick is to put yourself into your prospects’ shoes. Close your … [Read more...]
Marketing for Coaches: Are you being filtered out?
Marketing for coaches must begin with answering this question: “Who exactly is my target client?” The reason is that everything you do to define your service offering, position yourself, and market your practice depends on exactly who you are targeting as your client. It is very tempting to think that the broader the definition of your target, the more clients you will have, but just the opposite is true. Don’t be Filtered Out by Your Target Client Casting a wider net doesn’t bring you a … [Read more...]
Online Marketing For Coaches: The 3 Step Sales Process
Marketing for coaches is like cleaning the cat’s litter box. No one wants to do it, but is has to be done. Most coaches make marketing to be something much worse than it actually is. There is actually a simple marketing strategy that you can use even if you only have a couple hundred people in your database. Even with numbers smaller than that, you can leverage social media to get new clients through a sales launch. A launch is nothing more than a strategy to warm up your clients so they want to … [Read more...]
Marketing For Coaches: The Power Of The Ebook
Marketing for coaches is never easy for any business owner. Many very good coaches don't make a red cent coaching because they simply run away from marketing like it's a deadly virus that'll kill them if they get anywhere near it. Marketing is about knowing your customer all the way down to their dirty underwear, and then telling your prospects in writing, videos, social media, and face-to-face that "I know what it's like for you and what you're stressing out about right now and I can be the … [Read more...]
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