Last week I shared how “one weak why” isn’t enough to drive your coaching business success… …and that you needed to build a ‘Purpose Parthenon’, so your coaching business can stand up to any challenge. The problem? Most coaches have trouble inventing more than a few ‘whys’. The good news? You don’t have to INVENT your own reasons from scratch… …just STEAL someone else’s. There are 3 main reasons you’d want to have a coaching business: FREEDOM to live life on your … [Read more...]
Your Coaching Purpose
There’s an inspiring and heroic start to most coaching businesses. But very quickly, coaches get discouraged… …and they stomp on the breaks. Only a few coaches actually ACCELERATE their progress as time goes by. Eckart Tolle, Tony Robbins, or Bryon Katie… …didn’t just casually stumble upon a world-changing impact. They consciously created it, and broke through obstacles again and again. These coaches set themselves apart by their DRIVE. Where does that drive come … [Read more...]
The “Post Discovery Session” Follow up System
The road to enrolling a new coaching client is typically HARD. …and all of that just to get them to a Discovery Session. THEN you still have to give them a GREAT experience in the discovery session. And there’s STILL no guarantee they’ll enroll. When potential clients don’t enroll on the spot… (and that happens a good amount of the time) …it can leave you wondering “What more could I have done?” But there IS one thing you can do… …even after the Discovery Session has … [Read more...]
Coaching Works Best in a “Loop”
Coaches that enroll clients easily have one thing in common: The client sees that coach as ‘ahead of them’. I’ve enrolled 410 coaching clients (that I can count) over the past decade. EVERY one of those enrollments felt something like: I was ahead of them in an important area.I knew more than they did about something critical.I had skills and resources that they were missing.I could shorten their learning curve.I had overcome all the obstacles they wanted to avoid. Chances … [Read more...]
The “Catfish Coach” Mistake
Last week I shared 7 ways to trigger “esteem” from potential clients BEFORE they talk to you. Those “first impressions” can make a difference in your coaching enrollments. But first impressions aren’t enough. Have you ever made a great “first impression” with a potential client... …only to lose them during the discovery session? Perhaps you waited anxiously for your client to call. Finally, they call. The source of your anxiety. Will they approve…? You deliver … [Read more...]
The Esteemed Coach
Have you ever thought a potential client really liked you… …and then they just disappeared? Me too. Despite trying to win the “most likable coach on the planet” award… …it didn’t stop clients from “ghosting” me. I felt like clients were lying to me. If they didn’t want me to coach them, why didn’t they just say so? But after years of suffering through more and more of this, I learned… …It’s NOT enough to be liked. Most coach training dwells on getting clients to … [Read more...]
Scheduling More Discovery Sessions (Mindsets)
Last week, I told you the 3 keys to setting Discovery Sessions: Share the top 3 benefits of your discovery session.Ask DIRECTLY “Would you like to have a discovery session?”After asking, be silent for as long as it takes them to answer you. But many coaches still don’t use these 3 keys. Why? Because they are afraid of REJECTION. Fear of rejection (coaching flavor) is a result of these 3 disempowering mindsets: “I’m not a good enough coach”“This particular person doesn’t … [Read more...]
Building Your Coaching Business Fast
It took me too long to write this to you. Last week I had so much going on, that I figured there’s no way I could finish it… …so I might as well slow down. When I told Jeffrey (Dean of Master Coach University) he said… “Don’t delude yourself. You need to SPEED UP.” I knew he was right. In fact, right now I’m helping Terina, whose coaching business was dying due to (you guessed it) lack of speed. Terina’s coaching business was a slow motion train wreck. Over … [Read more...]
Is Your Client Testing You?
Are you “bending over backwards” to get or keep your coaching clients? Too many coaches depend on PEOPLE PLEASING to enroll (or retain) their clients… …treating their coaching business like it’s a customer service job. That makes client enrollment and retention HARDER. AND it wastes too much time… …stealing you away from building a successful coaching business. And then coaches wonder why they can’t make enough money coaching! If you’re feeling that way, it’s not … [Read more...]
Scheduling More Discovery Sessions (Methods)
Why do coaches struggle to schedule enough discovery sessions? It’s because they don’t use these 3 fundamental keys to offering them: If you use those 3 fundamental keys, you’ll schedule more discovery sessions. Let’s talk about each key… 1. Share the top 3 benefits of your discovery session. Don’t mistake these benefits for the benefits of ongoing coaching. If you dazzle them with too much information about your coaching, you’ll scare them off. Do NOT tell potential … [Read more...]
