Are you âbending over backwardsâ to get or keep your coaching
clients?
Too many coaches depend on PEOPLE PLEASING to enroll (or retain)
their clientsâŠ
âŠtreating their coaching business like itâs a customer service job.
That makes client enrollment and retention HARDER.
AND it wastes too much timeâŠ
âŠstealing you away from building a successful coaching business.
And then coaches wonder why they canât make enough money
If youâre feeling that way, itâs not your fault.
Weâve been taught that âThe customer is always right.â
But – Is that true?
Maybe⊠if your job is in customer service.
As a Coach, it does NOT apply to you.
In fact, itâs dangerous to your business and your clients’ results.
Coaching is NOT a customer service position.
âThe customer is always rightâ mindsetâŠ
âŠsucks coaches into a âPeople Pleasing Death Spiralâ.

The coach feels the need toâŠ
- Drop their prices.
- Do their clients work for them.
- Spend WAY too long on coaching sessions.
Which causes a lack of clients.
Which further motivates them toâŠ
- Drop their prices MORE.
- Do MORE of their clients work for them.
- Spend EVEN MORE time on coaching sessions.
Which perpetuates their lack of clients EVEN MORE.
Notice the endless spiral here?
Coaches stay in the âPeople Pleasing Death Spiralâ due to FEAR.
(As if their client will become The Hulk if they get angry or upset.)
These coaches think itâs their responsibility to keep the client happy or ELSE.
And the âPeople Pleasing Death Spiralâ causes even more problems:
- Your client doesnât overcome challenges, so they donât grow.
- You end up chasing the client for everything.
- Your client doesnât follow your coaching.
- Your client makes unreasonable demands of you.
- Coaching becomes just âanother jobâ where you take orders from the boss.
- You get paid less than youâre worth.
- Your client cancels or no shows coaching sessions.
Coaching is NOT a customer service position.“
How do you avoid the People Pleasing Death Spiral?
Pass your clientâs âCoach Competency Tests.â
Just like ICF tests you on Core Competencies when you get your
credentialsâŠ
âŠCLIENTS are also quietly testing you.
Your client is probably NOT testing you consciously.
Your client unconsciously learned these âtestingâ behaviors to get what they
want.
As a result, they unconsciously attempt to turn you into a âCustomer Service
Representativeâ to get what they want FROM YOU.

The problem for your client?
These ways of thinking and behaving are holding them back in coaching with
youâŠ
âŠand, ultimately, from living the life they want.
Here are a few âCoach Competency Testsâ that clients often try on their
coach:
1. The 911 âCrisis Clientâ test
Have you ever coached a âCrisis Clientâ?
A âCrisis Clientâ regularly contacts you, expecting you to put your life on hold
to help them.
Theyâll claim they’re in a âcrisisâ (to them, EVERYTHING is a crisis).
If âCrisis Clientsâ convince you to drop everything for themâŠ
âŠyou are teaching them that THEIR time is more important than YOUR timeâŠ
âŠand that youâre always going to rescue them.
Rescuing your client rewards them for finding new crises in their life.
- A new crisis gets attention.
- A new crisis gets someone to fix things for them.
Donât reward âCrisis Clientsâ with a ârescueâ (Behavior that gets rewarded gets
repeated.).
Rescuing your client might feel like a âwinâ for your client (because they donât
have to face difficulty)…
âŠbut it disempowers them long-term.
Why?
Getting rescued robs them of confidence.
Confidence only comes from facing AND overcoming their own challenges.
Confidence only comes from facing AND overcoming their own challenges.”
IF your client is truly having an emergencyâŠ.
âŠthey should call the police or paramedics, NOT YOU.
Clients are NOT that fragile.
Clients may not always get what they wantâŠ
âŠbut they always get what they NEED.
You might be thinking âIsnât it harsh to ignore my client when they need
me?â
You donât have to ignore themâŠ
âŠbut let your client handle their own challenges.
Like a baby chick breaking out of their shellâŠ.
âŠyour client will need the strength they get from overcoming THIS
challengeâŠ
âŠto overcome their NEXT challenge.
Thereâs nothing wrong with a quick text message for encouragement.
Use your best judgment.
Just donât fight your clientâs battles for themâŠ
âŠor they will lose the war.
The next âCoach Competency Testâ isâŠ
2. The âWooden Legâ test
When your client faces a challenge, they might sayâŠ
- âI canât do it, I never went to college.â
- âYou donât understand, my family doesnât support me.â
- âI don’t know how.â
- âI canât figure it out because Iâm not smart enough.â
âŠor anything else out of your clientâs control.
Just like the âman with the wooden legâ has a perfect excuse not to
danceâŠ
âŠyour client uses these âwooden legsâ as excuses to get them off the
hook.
Donât fall into that trap.
Why?
Your client will want you to fix the next challenge for them againâŠ
âŠand again
âŠand again.
Thatâs the definition of âenablingâ your client.
The next âCoaching Competency Testâ isâŠ
3. The âNo Timeâ test
- âI donât have time.â
- âI decided something else was a higher priority.â
- âWell I HAVE to take care of âsuch-and-suchâ donât I?â
- âI have too much on my plate.â
We are ALL busy.
Yet we ALL waste time.
The âno timeâ test is your client trying to convince youâŠ
âŠthat doing whatâs necessary is âunreasonable.â
Another gambit to get off the hook.
Remind your âno timeâ client that we all have the SAME AMOUNT of time.
Your client has time for the things that are MOST important to them.
If this âthingâ IS important enough to your clientâŠ
âŠyou can help them to use more of their time on that priority.
Bottom line?
TIME is never an excuse.
TIME is never an excuse.“
The next coach competency test that some clients will try isâŠ
4. The âGive Me All The Answersâ test
A client ran the âGive Me All The Answersâ test on me recently.
They asked me what to do to solve a common problem.
So I brainstormed some options with them.
Then I recommended a book for more answers.
They agreed to read the book by the next session.
However, on the next coaching session, guess what?
They hadnât even purchased the book yet!
Instead, they wanted me to waste the whole session with ME giving them a
verbal book report.
I declined.
Why?
If my client didnât value the information enough to read the book
THEMSELVESâŠ
âŠwhat are the odds they would apply what theyâve learned?
Almost ZERO.
My client had NO OWNERSHIP of the bookâs ideas.
Thereâs nothing wrong with sharing ideas from books, seminars, etc.
But, at some point, your client needs to value the answers enough to pursue
them on their ownâŠ
âŠwithout YOU dragging them forward.
If they donât care enough to âread the bookâ, thatâs ok, itâs THEIR life.
But, if your client commits to itâŠ.
âŠhold them accountable, and donât spoon feed the book to them.
Finally, thereâsâŠ
5. The âAmuse The Queenâ test
This test happens when a client asks you for ways to produce a result.
You give them some options.
But they decline all your ideas.
Since you failed to provide an option they wantâŠ
âŠthey ask you for MORE options.
Soon, you find yourself on a hamster wheelâŠ
âŠtrying to give your client THE PERFECT OPTION.
Itâs as if your client is a bored King or QueenâŠ
They sit on their throneâŠ
âŠexpecting YOU to continue to offer gifts until they are satisfied.
But your client is NOT royalty.
You are NOT a âPeasantâ, existing only to satisfy them.
Clients use this test to see if youâll accept responsibility to find the right option.
That way, if they donât find âthe perfect answerâ…
âŠthey can blame YOU.
Give the responsibility for âfinding the answerâ back to your client (where
it belongs).
Coaching is NOT a customer service position.
As a competent coach, you know that your client is 100% responsible for the
results they produce.

(NOTE: If youâve been waiting to start your coaching business, or were wondering if you can do it profitably, then you need to watch this video. In the video, Iâll explain how to How to Build a Profitable Coaching Business in 30 Days. Click HERE now to watch the video.)
The more often you pass these 5 âcoach competency
testsâ…
âŠby recognizing them as opportunities for your clients to âgrowâ, do their own
âhomeworkâ, etcâŠ.
âŠthe less often clients will use these tests on you.
Pass these tests by:
- Pointing them out to your client.
- Drawing a line between âassistingâ and âenablingâ your client.
- Holding your client responsible and accountable for their life and results.
In fact, my coach, (Dean of Master Coach University) Jeffrey SooeyâŠ
âŠis passing his âcoach competency testâ from me as I write this.
I committed to having this post done by a deadline.
I kept pushing the deadline back (I find writing a tad challenging)âŠ
âŠBUT, I KNOW Jeff.
Jeff is NOT going to write this post FOR me.
Jeff WILL hold me accountable to the deadline I committed to.
Jeff knows that Iâm 100% capable of writing the post BY MYSELF.
Jeff isnât going to ârescue meâ from writing this.
So this post will be on time.
I could âbail outâ on writing this post to you.
I have free will.
But Iâm not going to.
I am committed to follow through on my commitments.
And, I will finish it myself, because Jeff knowsâŠ
..and I knowâŠ
(and now YOU know)
âŠ.that coaching is NOT a customer service position.
Until then, remember:
In coaching, the customer isnât always right.
The 7 consequences of the âPeople Pleasing Death Spiralâ.
The 5 âCoach Competency Testsâ clients might try on you:
- The 911 âCrisis Clientâ test
- The âWooden Legâ test
- The âNo Timeâ test
- The âGive Me All The Answersâ test
- The âAmuse The Queenâ test
Pass these tests by:
- Pointing them out.
- Avoiding âenablingâ your client.
- Holding your client responsible.
Donât bend over backwards just to get or keep a client.
Take the high road…
…and your clients will follow.
Kristoffer âNo Pleasingâ Thompson
Designated Coach, Master Coach University
Head Coach, Synergy Private Client Program
kristofferthompson@coachestrainingblog.com
619-212-0202
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