“How long do I have to run discovery sessions before I can leave my job?” My client, John, asked this question (that HUNDREDS of coaches have asked me). “After coaching for 6 months, I still don’t have enough clients.” So I asked John… “How many discovery sessions did you run in the last 6 months?” I always tell new coaches that discovery sessions are the KEY to getting coaching clients. I always tell new coaches that discovery sessions are the KEY to getting coaching … [Read more...]


“My Coaching Client ‘Ghosted’ Me”
“I just ran a discovery session and my client said she wanted to enroll…” “...but I haven’t heard back from her.” I asked… “Why do you think that happened?” Sylvia (a coach I’m mentoring) answered… “I don’t know why.” “I really thought she loved our coaching session.” “She said that she couldn’t wait to get started.” “I sent her an email and a text to follow up…” “...But it’s been 2 weeks, and… nothing.” ME: “Is this the first time a potential client ghosted … [Read more...]

How to Start a Coaching Business: 16 Shocking Mistakes New Coaches Make [PART TWO]
Do you want to start a coaching business but aren't sure how to start it right? Or, have you started coaching already and haven't attracted your first paying client? In this second part of the four part video series, we’ll cover the 4 mistakes which are most commonly made in the mid-stage of the coaching business startup process: We’ll also discuss: If you're looking for the early stage mistakes, you can find them HERE. If you want to skip forward to any of these topics, … [Read more...]

What Qualifications do You Need to Become a Life, Business, or Executive Coach?
One of the big concerns that comes up for new coaches is whether or not you QUALIFY to be a coach. Whether you’re looking to become a life coach, executive coach, business coach, career coach (or some other coaching niche), figuring out (and then meeting) coaching qualifications can be quite challenging. In this video and discussion below I’m going to talk about what really qualifies you to coach. What qualifications do you need to become a professional coach? There are three … [Read more...]

Attracting Potential Coaching Clients
“I know I could enroll coaching clients if people would just give me a CHANCE.” (That was me, decades ago.) But for years, I didn’t get many chances… …so I didn’t get many clients. This is the story of struggle I hear from too many coaches. “I don’t know how to attract clients.” “I put myself out there… talking to everyone (but with no response).” It’s so frustrating, especially when you KNOW you can help clients and they really NEED your coaching. Is there ONE SECRET to … [Read more...]

How to Talk to Clients About Coaching
“If I just put myself out there, I’ll start getting clients.” - me, a decade ago, excited to share coaching with the world. But clients weren’t excited about my coaching. Quickly, I learned the reality: Coaches are excited about coaching. Clients are excited about RESULTS. Clients are excited about RESULTS." I was interested in deep coaching conversations, accountability, limiting beliefs, etc. But nobody responded to me, (and nobody bought coaching). I felt burnt … [Read more...]

THIS Damages Coaching Clients
Are you afraid of damaging your client? Lots of coaches are worried about doing a client harm because they lack… But don’t worry about any of that damaging your client. What REALLY damages your client? Missing out on your COACHING. Without coaching, your client’s life and problems get WORSE, not better. Without coaching, your client’s life and problems get WORSE, not better." THAT’S what you (and your client) should be afraid of. A bad coaching session due to … [Read more...]

Why coach for free?
Should you coach people for free? Yes, but not too much. Every successful coach started out by giving free coaching. Most veteran coaches offer a free, one-time discovery session. And so should you. But that’s it. No. more. free. coaching. Any more free coaching will cost you paying clients… and possibly, your coaching business. Any more free coaching will cost you paying clients… and possibly, your coaching business." What are the problems with too much free … [Read more...]

Why Get Coaching Certification? (Good VS Bad Reasons)
Coaches get certified for 3 reasons: But you won’t get any of those from a certification alone. And coaches who think they will… …end up broke, out of time, or disillusioned. There’s a lot of debate around IF coach certifications are even necessary to be a coach. Sooooo… should you get certified AT ALL as a coach? Maybe, but if you’re going to… …don’t be fooled by the “coaching certification myths”. Will a coaching certification give you credibility? Most of your … [Read more...]

The 10 Hour Coaching Week
To start your coaching business, you need 10 hours per week. 10 hours is enough time for the “coaching business four”: Can you imagine 10 hours per week doing those 4 things? The fact is that most coaches won't ever spend even 10 hours per week on their coaching business. Why? The TIME excuse. Notice, I didn’t say ‘time’. Time never stops a new coach from getting started. It’s the EXCUSE that stops them. How can a simple excuse stop so many well-intentioned … [Read more...]

