There are 3 kinds of coaches⦠Hopeless CoachesStuck CoachesāUnicornā Coaches I used to be the hopeless coach. I didnāt even TRY to coach. Why? I had no hope that I could. I didnāt even TRY to start my coaching business. Why? I had no hope that I would be able to run a business. I really didnāt think my own dreams mattered (or that they were possible). I was living a life that I āfell intoā... ā¦because I looked to others for approval. I performed so theyād … [Read more...]


The Coaches āInner Deskā
I thought starting a coaching business would be easier⦠That it wouldnāt be hard. But IT IS hard. Every coaching guru that tries to sell you the āeasy wayā... ā¦or the ādone for youā way⦠ā¦is missing the mark. Few coaches find an āeasy wayā to create a coaching business. But do you NEED an easy way? Or⦠Can you DO HARD THINGS? The first time I recorded a video⦠ā¦I thought it would be simple. I bought all the right equipment⦠(or so I thought) ā¦and … [Read more...]

Finding Your Coaching Zone of Genius
Are you too broken to be an amazing coach? Itās easy to compare yourself (poorly) to the great coaching gurus⦠Coaches who are more successful than you⦠Coaches with tons of clients⦠Coaches with a big following⦠maybe even a podcast? Success seems to come so easily to those coaches⦠ā¦because they look so perfect⦠ā¦especially when you are acutely aware of your own flaws, insecurities, and bad decisions. But that āguruā didnāt start out perfect. Youāre just seeing their … [Read more...]

Coaching Friends Without Losing The Friendship
Have you ever had a friend call you and ask you for help? Coaching help? And as hard as you try⦠ā¦your coaching doesnāt work? Why didnāt your amazing coaching āworkā on your friend? It probably has nothing to do with⦠Your coaching skillsYour friend being āuncoachableāYour friendās circumstances The reason I can say this with such confidence? The same thing happened to me⦠ā¦and Iām no slouch with my coaching skills. A friend of mine, Amy, called me 2 weeks … [Read more...]

Why I Coach Failing Clients
I was just referred to a new client who was having a tough time. He was homeless. He didnāt have a job. He was estranged from his family⦠ā¦and living on the streets of San Diego. I asked a friend who lived near him to deliver some food⦠...some sandwiches, fruit, etc. And then I coached him. Even though this guy was really down in the dumps⦠ā¦It didnāt deter me. Why? Because the worse off clients … [Read more...]

The Money Objection to Coaching
Have you ever run a free session⦠...only to hear at the end⦠...that your client canāt afford coaching? And although you know⦠ā¦that there are plenty of people who CAN afford coaching⦠ā¦you just donāt seem to know where to find them? In fact, you only seem to talk to everyone who CANāT afford it? You might think that you keep hearing āthe money objectionā⦠ā¦because youāre talking to the wrong people. wrong. There are NO WRONG PEOPLE. In fact, there are … [Read more...]

Coaching to Avoid āNOā in Discovery Sessions?
Whatās the most difficult part of enrolling new coaching clients? For most coaches, itās getting a āNoā. āNoā means rejection. āNoā means no new coaching client. āNoā means stagnant coaching income. But sometimes āNoā is the best answer for your client. Maybe coaching isnāt right for them⦠...now⦠...or ever! What if you knew if ānoā was the right answer for your client⦠...even before they do? Would you feel differently about ānoā...? Imagine that you knew it … [Read more...]

3 Beliefs to Bring to Your Coaching Sessions
āHow do I schedule more consults?ā my new client asked me the other day. She has a ācoaching nicheā⦠...a beautiful website⦠...and a program to help her clients. She has invested thousands of dollars into her business. But she was lacking in 3 crucial elements that could help her get more consults⦠...and also help her enroll clients into her coaching programs. In fact, these ā3 Musketeersā come together to empower your entire coaching sales process. Who are … [Read more...]

Creating Rules to Support Your Clientās Goals
Last week we talked about the ārulesā that run your clients' lifeā¦Remember THIS? This week youāll discover how to coach your clients to escape these rules... ...so they are free to move toward their goals⦠...faster and more efficiently than ever. Take one of my favorite clients⦠...who came to her session one day... ...upset because she wasnāt making progress toward her goals. She told me she didnāt have time⦠...because her husband and kids were not picking up after … [Read more...]

3 Coaching Questions That Uncover Bad Rules
Sometimes clients come to you really upset⦠...about something in their life⦠...their family... ...their business⦠...or whatever theyāre working on with you. They go on with their story⦠...and despite anything you say⦠...nothing seems to help. Why are they so upset? When this happens⦠...the only reason why your client is so upset... ...the only reason why your coaching doesnāt seem to work⦠...is because one of your clientās rules has been … [Read more...]
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