When it comes to marketing for coaches it is easy to only think of the internet or networking. But one of the best ways to attract new clients is to get out of the audience and get on the stage. Speaking Proves You Are an Authority One of greatest benefits of public speaking is that people automatically see you as an authority. This means that your audience sets their skepticism aside and what you say goes straight into their subconscious. It also means that when you mention your coaching … [Read more...]
Life Coaching Training From Reality TV
Watch The Amazing Race on CBS sometime and you can get some terrific life coaching training on meeting goals. It's a reality show where teams of two race around the world completing various tasks along the way. The first team to finish wins a million dollars, and at the end of each leg there is the risk that your team will be eliminated if you arrive last. It's grueling. Teams are exhausted, filthy and challenged physically, mentally and emotionally. So what does this have to do with life coach … [Read more...]
Coaching Fees: Justifying Fees with Intangibles
Setting and justifying coaching fees for business coaching can be much simpler than for personal coaching. In business, people are used to justifying decisions using return on investment calculations based on numbers from accounting. In our personal lives, many decisions are made by default, driven by emotions and often “against our better judgment.” But you can still justify your coaching fees based on intangibles. Here’s how. The Cost of Pain and the Benefits of Pleasure Every decision that … [Read more...]
The Top 10 Client Commitments for Successful Coaching
Successful coaching involves a complex interplay between coach and client. As a skilled coach you know the steps to a successful and transformative coaching relationship. You understand that you need to build and sometimes break rapport, to ask uncomfortable questions, and to push your clients beyond their comfort zones. But you are only half of the equation. What are your client's responsibilities in ensuring success? The Client Commitments 1. Commit to a higher standard. If your clients … [Read more...]
Dude, Where’s My Life Coaching Client?
Sooner or later in your life coaching career you will face the problem of a no-show client. It's one of those events that is super frustrating. First, you feel you are wasting precious time that might have been scheduled for someone else. Second, you feel you are not being respected. And third, if you are anything like I used to be, you might feel how I used to feel--uncomfortable about taking someone's money without providing them with the agreed service. 5 Techniques For Managing Life … [Read more...]
Become A Coach Clients Flock To By Always Having This
If you had to pick one quality or virtue you must have when you become a coach, what would you pick? Would it be honesty? Compassion? Business savvy? Well, for me the one indispensable quality is integrity. Without it, the services of the most knowledgeable, compassionate guru coach in the world will just make you feel like you need to take a shower. So What Is Integrity Really? Integrity comes from the Latin word for wholeness or completeness. It has several meanings, including acting … [Read more...]
How To Kill Your Coaching Practice With Just 2 Words
When you started your coaching practice, I bet you wanted it to succeed big time, right? How's it doing? Are you drawing the clients you anticipated? Are you bringing in enough income to leave your full time soul-sucking job? No? Well, check your vocabulary. See if you are using “killer” language, in the good sense of the word, or if you are killing your practice by using words that tell your mind you really don't intend to succeed. Trying Doesn't Lead To Success In Your Coaching … [Read more...]
Business Leadership Coaching: Moving Clients into Leadership
In business leadership coaching, there may be no more important contribution than to help a good manager become a good leader. Leadership is about achieving the vision. Management is about maintaining proper controls. We Don’t All Get to Be the King That is to say that everyone doesn’t get to create THE vision. But at each level, the role of the leader is to translate THE vision into a supporting vision that defines how that team will contribute to the overall vision. As the business … [Read more...]
Marketing for Coaches: Who’s Got Your Prospect?
Once you have a clear picture of your target client, marketing for coaches dictates that you figure out where those prospective clients are right now. They are someone’s client. They belong to some group. They subscribe to some magazine or journal. Your Prospective Clients Are Not New to the Planet Your target prospects have a lot of things in common. From your picture of them, you can figure out what some of those things are. The trick is to put yourself into your prospects’ shoes. Close your … [Read more...]
Coaching Fees: Justifying Your Fees Based on Return on Investment
Sometimes prospective clients pushback on your coaching fees because they are not clear what value they can expect to receive for their investment in your coaching. So it is important, particularly in business coaching, to know how to quantify the return on investment (ROI) that your client can expect. Quantify the Benefits Your Client Can Expect from Coaching In general, the coach’s role is to help their clients improve some aspect of their lives. This can be the client’s professional … [Read more...]
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