Last week I wrote about “The Art of War”... ... and how to overcome the enemy inside you. But how do you help your clients overcome THEIR inner enemy? Your coaching clients usually don’t say… ”I’m self sabotaging and it’s preventing me from achieving my goals.” Instead, they’ll come to you with a laundry list of desires… “I want to make more money.” Or “I want to lose weight.” Why is your client hyper focused on their desires… ...and not the deep-seated problem that … [Read more...]

I was running a discovery session the other day and asked my client this question... “What factors influenced you when you bought your last car?” He told me, “I’m blind.” Embarrassed, I apologized awkwardly... ...until he interrupted me... “But... I have a car.” He went on to describe the leather seats… ...the rims on the wheels… ...the smooth ride. He obviously loved his car. Weird? Yes. He confessed as much… ...that owning a car he couldn’t drive didn’t … [Read more...]