When you want to build your coaching business, life coach marketing is a necessity. Marketing is the way you educate your potential clients about what you can help them with, what coaching services you offer, any products you offer and who you yourself are. There is a lot of thinking and coordinating necessary to set up a marketing campaign, and here are 3 key steps you will need to go through have a successful outcome. What activities do you feel most comfortable using, or do you think will … [Read more...]
What Is Career Coaching All About?
If you haven't decided on a niche for your coaching yet, you may be asking “What is career coaching and what particular skills does it require?” Well, there are two different types of coaching that both deal with careers and career changes. Each is quite different from the other, and both provide a valuable service to clients who are looking for a new career or a change in direction in their current career. Career Coaching To Find A New Direction When potential clients ask you “What is career … [Read more...]
Coaching Sales Training On The Conversation You Hate
Have you had any coaching sales training? While some coach training programs include segments on marketing and sales skills, many don't. And they should. Most coaches don't like to think about having to sell their services, but client enrollment is a sales process and requires a sales skill set. Without being able to sell your coaching, you only have a hobby, not a business. So, if that's what you want, great. But if you are hoping or planning to leave your salaried job, you'd better get some … [Read more...]
Life Balance Coaching – Thriving on Life’s Tightrope
Through life balance coaching, you help your clients meet the demands of work, family, and themselves. By understanding the four basic human needs and establishing strategies to increasing your clients’ fulfillment of each need, they will not only be happier, but their new positive behavior will be self-reinforcing. Each of Us Is “Hardwired” with Four Fundamental Needs Life balance coaching requires the understanding of our needs for Significance, Love and Connection, Certainty and Variety, … [Read more...]
3 Great Coaching Questions For When Clients Get Stuck
Coaching questions are your stock and trade in the coaching profession. Unless you are more the consultant type of coach, you probably spend much of your session time asking questions. There are questions about goals, about challenges, about wins, about commitments kept or broken. You name it, a coach has questions. But what do you do when your client runs into a thought roadblock and just doesn't have an answer? Here are some mind-benders that just might open up the roadblock. A Coaching … [Read more...]
Coaching Tips – Using Guarantees to Increase Commitment
In these days of consumers’ rights, it might seem reasonable to offer guarantees in your coaching. But if you don’t handle them right, guarantees can significantly reduce your clients’ chances for success. Here are some coaching tips for increasing client commitment and therefore their chances for success. “Wiggle Room” Will Kill Your Coaching Results Successful coaching is built on absolute commitment to the coaching process from both the client and the coach. This process can include many … [Read more...]
Top 10 Mentor Skills Your Mentor Should Have
Have you ever considered what personal characteristics and mentor skills you would want in a mentor? Everyone who is successful has had at least one mentor, probably more over time. Sometimes you might be lucky enough to just kind of slip into a mentor-mentee relationship without even realizing it's happening. But often, you want to choose a mentor to help you with something specific. So do you know what to look for in that mentor? Here are my top 10 tips to help you successfully choose your … [Read more...]
Coaching Fees – Charging More for Shorter Engagements
It might seem reasonable for shorter coaching engagements to result in lower total coaching fees. But you need to remember that your clients hire you to help them to achieve breakthroughs and results. If you agree to coach a client to achieve certain goals in, say, three months that would normally take six months to achieve, it will require much more commitment and much more effort on their part and yours to achieve the goal in the shorter time period, and the client needs to compensate you … [Read more...]
3 Reasons Your Life Coach Marketing Needs Social Media
Life coach marketing is the way you educate your ideal clients and attract them to you. You need a planned campaign, strategic, well designed and carefully executed, to get the best results from your marketing. For most of us, online marketing has become, or will become, a mainstay, no matter what else is included in the campaign. And increasingly, social media like Facebook, Twitter and YouTube are moving from the realm of an individual's personal life and becoming significant in the realm of a … [Read more...]
Business Leadership Coaching: Credibility Is Critical
In business leadership coaching you need to help your client strike a balance between stepping away from the day to day to have time to formulate a vision for the future, and staying involved enough to remain credible and aware in day to day events. This requirement to help your client to take a giant step into the future while keeping the other foot firmly in the present is the greatest challenge in this important area of coaching. Why Business Leaders Must Walk This Tightrope? Clearly … [Read more...]
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