There are a lot of obvious obstacles to having your own life coaching business, and some that are not so obvious. Life has a way of remaining fairly consistent, and without coaching life can be very predictable. A lot of people would love to have the lifestyle of a cat. Wouldn’t it be great to have time to relax and enjoy life, and then go out and do your business when you feel like it? Unfortunately, my cat taught me 3 tough-love lessons about running a life coaching business. Kahlua’s … [Read more...]
Your Coaching Practice: The Power Of Free Sessions
Your coaching practice can't help but grow like Starbucks grew crazy out of control with the power of the free session. If you're not practicing coaching through complementary sessions, you're being stupid and it's because you're afraid you really don't shake-up your clients' lives in powerful ways that'll free them from their 5 by 8 jail cell. If you believed in your own ability to coach you wouldn't allow your most precious source of new clients to rot right on the vine. Complementary … [Read more...]
Marketing For Coaches: The Power Of The Ebook
Marketing for coaches is never easy for any business owner. Many very good coaches don't make a red cent coaching because they simply run away from marketing like it's a deadly virus that'll kill them if they get anywhere near it. Marketing is about knowing your customer all the way down to their dirty underwear, and then telling your prospects in writing, videos, social media, and face-to-face that "I know what it's like for you and what you're stressing out about right now and I can be the … [Read more...]
Why Poverty Is Victory For Your Life Coaching Business
Can being in a state of poverty really help your life coaching business? Although it seems counter-intuitive, we all know pain is very motivating. In fact, one of my good friends says that where you have struggled most in your own life becomes your area of genius. Why not look at poverty as a great opportunity? Life Coaching Business Lessons From Skid Row When you have hit bottom, you either stay put or move forward. We’re seen examples of this on the streets where people camp out with … [Read more...]
Online Life Coaching Business Tactics For “Dummies”
If generating life coaching business through online marketing seems a bit daunting, you’re not alone. There is so much you can learn that it may even keep you from taking any action. In fact, web traffic changes every day. If you’re not keeping up with the latest and greatest practices you’ll fall behind. I like simple, so I’ve found 3 easy ways to help you generate more traffic on the internet. 3 Easy Ways to Generate More Life Coaching Business Online Online Tip #1: Do not send visitors … [Read more...]
How To Get Coaching Clients By The Numbers
Whether you are just beginning a coaching business or you are an established entrepreneur, how to get coaching clients is one of your biggest ongoing concerns. Obviously, without clients you haven’t got a business. And no matter how good a coach you are, it isn’t your coaching skills that will get you the majority of your clients. A few may come to you as referrals from satisfied clients you have worked with, but mostly, how to get coaching clients is with your … [Read more...]
Secrets Of Using Your Life Coach Fee As A Coaching Opportunity
Any potential coaching client is likely to ask about your life coach fee. In fact, whether it’s a complimentary session or a conversation in a supermarket, you can expect to be asked what you charge. In the supermarket you might offer a complimentary session and say you will discuss your fees after finding out exactly what the person needs. But how do you handle it when it’s the first question in a complimentary session? Do you come straight out with an amount per hour, or perhaps a monthly … [Read more...]
3 Telltale Signs That Your Life Coaching Business Is A Hobby
No one wants to think of their life coaching business as a hobby. The truth is that until you start treating your coaching as a business, you won’t get the results you are looking for. So how do you tell if you are a life coach who has a hobby? These are the telltale signs no one really wants to look at. Your Life Coaching Business Is a Hobby If: 1. You spend more money than you make or you have more “non-paying” clients than “paying” clients. 2. Your life coaching business is a hobby … [Read more...]
A Cautionary Tale From The Swamp Of Life Coach Marketing
A plaque on my brother-in-law’s wall brings to mind my current experience with internet life coach marketing. When you are up to your ass in alligators, it is difficult to remind yourself that your initial objective was to drain the swamp. The process of getting my internet life coach marketing up and running has taken over my life for the last month or so. I wasn’t quite ready to tackle that particular swamp, but coaching has given me the “be unstoppable” mentality, so the opportunity to … [Read more...]
3 Roles You Must Play To Turn A Coaching Practice Into A Business
Would you be offended if I told you that your coaching practice is just a hobby? Well, if you are reading this, that might be your situation. Are you coaching part time without any concrete plan to leave your “real” job? Undervaluing your services because you really want to help people but you aren’t sure your coaching is good enough to charge them? Or maybe you’re coaching full time, but barely scraping by financially? Not exactly what you had in mind when you decided to open a coaching … [Read more...]
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