Any potential coaching client is likely to ask about your life coach fee. In fact, whether it’s a complimentary session or a conversation in a supermarket, you can expect to be asked what you charge. In the supermarket you might offer a complimentary session and say you will discuss your fees after finding out exactly what the person needs. But how do you handle it when it’s the first question in a complimentary session? Do you come straight out with an amount per hour, or perhaps a monthly program fee? Or do you avoid the question and try to steer the conversation in another direction? What’s the most effective way to handle a question about your life coach fee when it comes at the beginning of a complimentary call, instead of at the end?

The Problem With Asking About Your Life Coach Fee Early On

What does it mean when a potential client asks about your life coach fee towards the beginning of the conversation with you? It means he is making the price of your services the most important part of his decision making process. The question shows a kind of short circuit in his thinking. He isn’t even bothering to find out if coaching might be of value to him, let alone find out if you are someone he would like to work with. What does that mean about how he makes other decisions in his life or business? What does it mean about the value he places on himself, his happiness, his personal development? How does he make decisions on other kinds of relationships–does he consider how well he relates to people, their level of integrity, how well they can provide whatever it is he expects from them, or does he just look at the cost?

Coach Your Potential Client To Use More Criteria Than Cost

Help potential clients to see your life coach fee as an investment in themselves. You must be the investment coach and get them to take the time and make the effort to see the value of what you are offering. Create the opportunity for them to consider all the factors other than cost that should influence their decision. Will they get what they want from coaching? Will they get it from coaching with you? Is now a good time? What will coaching change for them? Are they ready to change it?

In the end, your life coach fee may be more than your potential client can manage. But when you avoid quoting a number until the end of the session, you have the opportunity to offer some life changing coaching and perform a great service for another human being.

By the way… you’re invited to claim your FREE step-by-step “30-Days to Become a Coach” video toolkit. Just go HERE now to get your 30-day coaching blueprint videos.

Dorine G Kramer
JTS Advisors Strategy and Accountability Coach