If you want to get coaching clients beyond your friends and family, youâve got one big problem:
Strangers donât sign up for discovery sessions (i.e. free coaching sessions).
So, how do you attract these strangers to you for coaching?
And, how do you do it… without coaching them?
The key is CONTENT.
Content is the only way you can introduce your coaching to strangersâŠ
…without them running away.

Whether itâs…
- SPEAKING content
- WEBINAR content
- or WRITTEN / VIDEO (online) content…
…content is the first experience of your coaching that strangers should get.
And if they like the taste of that content (i.e. coaching), theyâll want more.
So, now that Iâve got you thinking about producing content…
Where do you start with content?
Beginning your content journey can be confusing and overwhelming.
Iâve been there myself.
I was terrified of putting my content ‘out there’.
Even though I had written tons of papers in college and grad school…
I wondered:
…What if people donât like my writing?
…What if I look bad?
…What if Iâm rejected?
I knew that even Shakespeare, Agatha Christie, and J.K. Rowlings had critics…
But what was little old me supposed to do?
Whatâs ironic?
I already knew what to do.
My coach had already taught me that there are only three simple steps to start producing content:
- Share what you’re learning (I call this being a âTransmitterâ). This, of course, means you need constant learning and coaching for yourself.
- Share examples of the results youâve seen for yourself and your clients.
- Write and post your content daily for 30 consecutive days (i.e. on Facebook, Linkedin, or other platforms).
I mean⊠any idiot could follow those steps!
SoâŠWhy wasnât I doing it?
I had two big roadblocks:
FIRST – I was worrying about what others would think about me and my contentâŠ
…instead of focusing on the clients I could serve with that content.
SECOND – I wanted instant gratification.
I wanted to write content, but only if it would lead to âinstant clientsââŠ
…so I had an unhealthy attachment to the results.
So, even if I DID start, Iâd quit before the results would ever materialize.
I was destined to fail in my content journey, if I didnât find a way to get over these limiting thoughts.
The key is CONTENT.”
I needed an antidote to my own vanity and expectationsâŠ
…and I found TWO:
- Confidence
- Vulnerability
CONFIDENCE helped me to believe that I could win, even when the results werenât there (yet).
VULNERABILITY gave me the willingness to âlook badâ if people didnât like my content.
Letâs look into into both of these âantidotesâ.
There are 2 types of confidenceâŠ
The first type of confidence comes from outside youâŠ
…perhaps from gaining experience or knowledge.
Itâs like when you get a college degree in economics, so then youâre confident about economics.
This type of confidence is EXTERNAL.

The second type of confidence comes from within youâŠ
…stemming from your beliefs, emotions, values, etc.
…deciding to believe that no matter what happens, you can handle it.
That even if you experience fear, shame, rejection, and failureâŠ
…that you will choose to be compassionate and loving with yourself.
…that you will learn and grow from the experience.
…and that you wonât beat yourself up when you fail.
This second type of confidence is INTERNAL.

(NOTE: If you want to learn how to start your own coaching business, then check out this webinar, called “How to Start Your Coaching Business in 30 Days“ Â During the webinar, Iâll cover how to get your first paid clients fast and make it feel natural for you. Click HERE now to attend the webinar.)
What about vulnerability?
Being vulnerable means putting yourself in a position of uncertainty.
…Of being honest, open, and sharing your truth.
…Without trying to control the outcome.
When you know who you want to serve and whyâŠ
..it becomes easier to step out on a limb and be vulnerable.
Why?
Because youâre now focused on your clients and not you.
Taking the focus off yourself opens the door to VulnerabilityâŠ
…and (ironically) vulnerability is POWER.
RememberâŠ
“You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.” –Woodrow Wilson
So hereâs what youâre gonna do:
Write and post a daily article for 30 consecutive days.
Itâs a powerful technique to…
- develop your commitment
- find your voice
- share with others…
…and make the transition from consuming content to producing content.
…and donât forget to use a little confidence and vulnerability while youâre at it.
Colette âConfidenceâ Coiner
Dr. Colette Coiner, PCC, PT, DPT, FAAOMPT
Associate Dean, Master Coach University
drcolettecoiner@coachestrainingblog.com
858-232-3739
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