Once you have a clear picture of your target client, marketing for coaches dictates that you figure out where those prospective clients are right now. They are someone’s client. They belong to some group. They subscribe to some magazine or journal. Your Prospective Clients Are Not New to the Planet Your target prospects have a lot of things in common. From your picture of them, you can figure out what some of those things are. The trick is to put yourself into your prospects’ shoes. Close your … [Read more...]
Coaching Fees: Justifying Your Fees Based on Return on Investment
Sometimes prospective clients pushback on your coaching fees because they are not clear what value they can expect to receive for their investment in your coaching. So it is important, particularly in business coaching, to know how to quantify the return on investment (ROI) that your client can expect. Quantify the Benefits Your Client Can Expect from Coaching In general, the coach’s role is to help their clients improve some aspect of their lives. This can be the client’s professional … [Read more...]
Caution: New Clients May Not Know Coaching Slang
As a coach, you are no doubt familiar with a lot of coaching slang and jargon. We use terms like transformation and mindset without a second thought because they are part of our everyday coaching world. But when someone new comes into that coaching world, do they know our jargon? Usually not, and if you assume that they do, you set yourself up for failing that client or potential client. The Downside of Using Coaching Slang Have you ever had the experience of going to the doctor and getting … [Read more...]
The 3 Worst Things About Becoming A Coach
Becoming a coach is a popular option for a lot of people in the current economy. And being a coach has a lot of great benefits. You can make a living doing something you love. You have a chance of being the next Jack Canfield. Maybe you just really want to help people with some problem you've already conquered in your own life. Whatever benefits you are looking for, there are some things you should know about what it can be like becoming a coach that are not so positive. Isolation Can Be A … [Read more...]
Business Leadership Coaching: Why Exactly Are We Here?
In business leadership coaching, helping your client answer this fundamental question – “Why exactly are we here?” – is one of the most valuable bits of leadership coaching that you can provide. This might not seem necessary, but businesses often lose their sense of direction and forget the answer to this question. This can lead to bad decisions, unhappy employees, dissatisfied customers and financial losses. Mission Statements Should Provide a Cause and Consistency A business’s mission … [Read more...]
Marketing for Coaches: Are you being filtered out?
Marketing for coaches must begin with answering this question: “Who exactly is my target client?” The reason is that everything you do to define your service offering, position yourself, and market your practice depends on exactly who you are targeting as your client. It is very tempting to think that the broader the definition of your target, the more clients you will have, but just the opposite is true. Don’t be Filtered Out by Your Target Client Casting a wider net doesn’t bring you a … [Read more...]
Coaching Fees: The Easiest Way to Go Broke in Coaching!
When figuring coaching fees, it is easy to think that price is the basis your prospective client uses in selecting you as their coach. If the prospect pushes back and says “your fees are too high” it is tempting to just lower your proposed fees to get the engagement. Don’t do it. Don’t think of your coaching as a commodity. That is the easiest way to go broke in coaching. What’s a Commodity, and Why You Don’t Want to Be One Webster’s defines a commodity as “a good or service whose wide … [Read more...]
Relationship Coach Training Tools: Stop The Stress
Relationship coach training doesn't provide you the tools to save or repair every relationship. No kind of training can do that. But one of the things it should give you is some tools you can teach your clients so they can manage their own emotions during stressful times in their relationship. Recently I coached someone who was so stressed by her marriage that she completely forgot several appointments she had scheduled, including our coaching appointment. Here are some of the tools I taught … [Read more...]
3 Keys To Life Success Coaching For Procrastinators
Procrastination is often an issue during life success coaching. A client may come into coaching because she is unhappy with the level of success she is achieving. Or maybe, her life isn't as fulfilling as she would like. Perhaps she has a plan for a business she wants to start or a weight loss goal that she just can't seem to get off the ground. Procrastination is often to blame and may be the “presenting complaint”, as they say in the medical profession. Procrastination Can Be Related To … [Read more...]
The Triple S Plan To Boost Your Life Coaching Income
Is your life coaching income enough? Can you afford to make coaching your full-time profession, or do you have to stick with another job to pay your bills? If coaching is meaningful in your life, you know it is critical to maximize the income that your coaching brings you so that you can comfortably go on doing it. The triple S plan will supercharge your productivity and in consequence, your income. Systematize All You Can Setting up systems for everything you do repetitively will increase … [Read more...]
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