I used to feel like crap, every time I failed in my coaching business.
But then I realized that failure was normal.
Children learning how to walk don’t beat themselves up when they
…even after falling for the 50th time.
They just keep trying.
Little do they know that each time they get up, they are building muscles that
makes their success inevitable.
The same is true for when you fail in your coaching business, as long as you
But that’s not what most coaches do…
They look at failure as proof that they can’t be successful in their coaching
They look at failure as if it’s a public embarrassment in front of their friends
Ironically, it’s the belief that they shouldn’t fail…
…that ensures their failure.
Successful coaches learn as a result of their failures, and they grow in the
Successful coaches learn as a result of their failures, and they grow in the process.”
When people see you fail… again and again…
Even if you’re sweaty and grimy…
They get inspired by your courage.
They get inspired by your determination.
They get inspired by your growth.
Your failure actually makes you a leader.
Instead of being shallow by trying to look good…
…inspiring leaders are willing to fail.
Who do you want to be?
A pretty princess who looks good?
…or an inspiring leader?
A pretty princess might be impressive in the short term…
…but a leader…
…someone who gets their hands dirty with failure…
…that’s what inspires people.
Fail enough, and you might even inspire yourself.
That’s real confidence.
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What if you decided ahead of time that it was ok to fail in your coaching
What if you decided that when you failed, you would do so in a way that was
graceful and elegant?
That you would not beat yourself up over it…
That you would decide to learn from the experience…
That you would try again and again…
That you wouldn’t give up on your dreams.
The act of pulling yourself up after a failure builds your belief in yourself that you can recover and keep moving forward.”
One of my coaches challenged me to fail at least 25 times a quarter in my
That’s 100 times a year!
At first I thought she was crazy…
But then she explained…
“Don’t fail passively, like missing a deadline or a weak attempt…
But valiantly, by giving it your best effort.”
Now I am proud of all of my failures. They are badges that I have earned…
They tell the story of my journey and how far I’ve come.
Of course, I’ve learned from my failures…
But more importantly, I’ve developed a strength and confidence that I never
knew was possible.
You see, just like a child who builds muscles with every fall…
The act of pulling yourself up after a failure builds your belief in yourself that you can recover and keep moving forward.
What could you accomplish in your coaching business if you knew that no matter what, even if you failed…
…you wouldn’t give up on yourself?
Colette “Don’t Quit” Coiner