A marketing plan for life coaches is a strategic document that outlines the specific actions a coach will take to promote their services and reach their target audience. It includes a thorough analysis of the market, target audience, and competition, as well as clear goals, strategies, and tactics to achieve those goals. Having a well-thought-out marketing plan is essential for coaches to attract new clients, differentiate themselves from competitors, and ultimately build a successful … [Read more...]
“Bait & Switch” Coaching Funnel?
Lately I'm seeing “bait & switch” coaching funnels. Here’s how coaches are applying the “bait & switch”: Dangle some precious resource, idea, or service in front of your prospect (the bait)...… to get them to commit time, money, and energy to your coaching. Then, after the prospect has committed (and usually freed from their money)… …give them a second rate product, resource, or coaching service (the switch). Often this bait and switch mechanism … [Read more...]
Deep Coaching Tutorial
Last week, we talked about ‘going deep’ with your coaching clients. The idea of pushing past the ‘presented problem’ to see something deeper… …something profound, precious, rare .…just like you would dive beneath the surface to see beyond the ‘tip of the iceberg’. HOW do you go deeper with your client? Here’s an example of a coaching model for going deeper. I call it the Iceberg Model: The Iceberg Model encompasses three ‘domains’ of experience. Each domain can emerge … [Read more...]
Coaching “Niche Fear”
“I want to start my coaching business in the sexual trauma niche.” “I’m super passionate about the work… but all the experts say that niche won’t enroll in coaching…” (A coach in the Synergy Private Client program brought this up to me last week.) “Should I coach on a niche that’s PROVEN to get clients or…” “....Do I coach on my passion and HOPE I get clients??” I responded, ”What’s stopping you from pursuing the niche you’re passionate about?” She answered “I don’t know, … [Read more...]
Finding Your Coaching Zone of Genius
Are you too broken to be an amazing coach? It’s easy to compare yourself (poorly) to the great coaching gurus… Coaches who are more successful than you… Coaches with tons of clients… Coaches with a big following… maybe even a podcast? Success seems to come so easily to those coaches… …because they look so perfect… …especially when you are acutely aware of your own flaws, insecurities, and bad decisions. But that “guru” didn’t start out perfect. You’re just seeing their … [Read more...]
Finding Your Coaching Niches Means Playing to Your Strengths
Understanding coaching niches is instrumental in your success as a life coach. For a long time, life coaching wasn’t considered a career. Many thought it was simply advice, or similar to chatting with a friend about the things that confuse you… and then finding solutions as you go along the conversation. Why hire a coach when you already have a lot of friends willing to listen to you and give advice? Why hire a coach when you already have a lot of friends willing to listen to you and … [Read more...]
Top Six Health Coach Marketing Ideas
Are you an individual looking to start your own health coaching business and looking for coach marketing tips to bring in clients? Are you prepared to grow your business? If your answer is Yes, then, In that case, I hope like my friend Cindy, a wellness coach you will find these marketing tips which I suggested to her as helpful as she did. Who is a Health Coach? Before we look at coach marketing ideas, let us first of all, find out who a health coach is. My favorite definition of a … [Read more...]
