Lately I'm seeing “bait & switch” coaching funnels. Here’s how coaches are applying the “bait & switch”: Dangle some precious resource, idea, or service in front of your prospect (the bait)...… to get them to commit time, money, and energy to your coaching. Then, after the prospect has committed (and usually freed from their money)… …give them a second rate product, resource, or coaching service (the switch). Often this bait and switch mechanism … [Read more...]

“I want to start my coaching business in the sexual trauma niche.” “I’m super passionate about the work… but all the experts say that niche won’t enroll in coaching…” (A coach in the Synergy Private Client program brought this up to me last week.) “Should I coach on a niche that’s PROVEN to get clients or…” “....Do I coach on my passion and HOPE I get clients??” I responded, ”What’s stopping you from pursuing the niche you’re passionate about?” She answered “I don’t know, I’m … [Read more...]

Are you too broken to be an amazing coach? It’s easy to compare yourself (poorly) to the great coaching gurus… Coaches who are more successful than you… Coaches with tons of clients… Coaches with a big following… maybe even a podcast? Success seems to come so easily to those coaches… …because they look so perfect… …especially when you are acutely aware of your own flaws, insecurities, and bad decisions. But that “guru” didn’t start out perfect. You’re just seeing their … [Read more...]

Understanding coaching niches is instrumental in your success as a life coach. For a long time, life coaching wasn’t considered a career. Many thought it was simply advice, or similar to chatting with a friend about the things that confuse you… and then finding solutions as you go along the conversation. Why hire a coach when you already have a lot of friends willing to listen to you and give advice? Why hire a coach when you already have a lot of friends willing to listen to you and … [Read more...]