Coaches Training Blog

Marketing is always a hot topic. There is always a lot of “buzz” (a marketing term) about what is the latest, the fastest, the best-est in marketing. In all the tumult, it is easy to be overwhelmed and just shutdown, or even worse, to run around in circles throwing money in all directions. Whenever you, as a coach, are tempted to join the marketing mob, STOP! Take a deep breath. And remember that most of marketing for coaches boils down to three relatively simple steps. Follow them and you … [Read more...]

When it comes to marketing for coaches it is easy to only think of the internet or networking. But one of the best ways to attract new clients is to get out of the audience and get on the stage. Speaking Proves You Are an Authority One of greatest benefits of public speaking is that people automatically see you as an authority. This means that your audience sets their skepticism aside and what you say goes straight into their subconscious. It also means that when you mention your coaching … [Read more...]

Once you have a clear picture of your target client, marketing for coaches dictates that you figure out where those prospective clients are right now. They are someone’s client. They belong to some group. They subscribe to some magazine or journal. Your Prospective Clients Are Not New to the Planet Your target prospects have a lot of things in common. From your picture of them, you can figure out what some of those things are. The trick is to put yourself into your prospects’ shoes. Close your … [Read more...]

Marketing for coaches must begin with answering this question: “Who exactly is my target client?” The reason is that everything you do to define your service offering, position yourself, and market your practice depends on exactly who you are targeting as your client. It is very tempting to think that the broader the definition of your target, the more clients you will have, but just the opposite is true. Don’t be Filtered Out by Your Target Client Casting a wider net doesn’t bring you a … [Read more...]

Marketing for coaches is like cleaning the cat’s litter box. No one wants to do it, but is has to be done. Most coaches make marketing to be something much worse than it actually is. There is actually a simple marketing strategy that you can use even if you only have a couple hundred people in your database. Even with numbers smaller than that, you can leverage social media to get new clients through a sales launch. A launch is nothing more than a strategy to warm up your clients so they want to … [Read more...]