Marketing for coaches is like cleaning the cat’s litter box. No one wants to do it, but is has to be done. Most coaches make marketing to be something much worse than it actually is. There is actually a simple marketing strategy that you can use even if you only have a couple hundred people in your database. Even with numbers smaller than that, you can leverage social media to get new clients through a sales launch. A launch is nothing more than a strategy to warm up your clients so they want to buy your products or services.

Marketing For Coaches Made Easy

1. The first step to an online marketing launch is the ‘Pre-Launch’. Send out email and offer something that people can get value from with minimal effort. Something such as a product versus a free coaching session where they have to show up for something to get the value. You want to give them something so great they are literally blown away by your generosity. At the same time, let them know something else is coming that is even bigger. It can be an event or a conference call. Give them the details such as the time, date, and the benefit they will be receiving. This event is free of charge, but it will cost them something in terms of a commitment to show up.
2. The second phase is the ‘Ramp Up’ to the event. Event and heads up about to open the doors.
3. The third phase is the ‘Sales’ phase. You actually offer your product to the public for a special price. Give them very clear directions as to how they can get it; call you or go to your web page to make their purchase.

Easier Than It Sounds

This online strategy for marketing for coaches is easier than it sounds. You don’t have to be a professional copy writer; it’s often more powerful to write in your own words. The key to writing is to know your target audience, and reach out in a way that provides value for them. When they get that you care, they will hear you. Marketing for coaches in this way is just another way of making a difference in the world.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Colette Seymann
JTS Advisors Designated Accountability Coach