Whether on the web, in print or from the stage, marketing for coaches comes down to demonstrating your ability to bring positive transformation to your clients. When you think of it that way, each interaction you have with prospective clients is an audition.
Don’t tell me, show me!
Your prospective clients are looking for a coach who can deliver results. That means that talking about theories or what you would like to do just won’t cut it. Marketing for coaches must show the results you have already delivered for others. After that, having clients offer testimonials adds credibility to your words.
Don’t Overuse Credentials and Certifications
Modern coaching is not a regulated profession, and up to this point, credentials and certifications have not been well established. That means that an alphabet soup of certifications after your name can raise more doubt than certainty.
Follow these Marketing for Coaches Guidelines
When marketing your coaching use these guidelines:
1. Rely on demonstrations and testimonials for credibility.
2. Use videos that show you actually coaching.
3. Use videos of your clients giving detailed explanations of the impact that your coaching has had on their lives.
4. Use concrete metrics as proof of your results whenever possible. Examples, in business coaching, might be increased sales or reduced turnover.
5. If you are talking “theory,” involve your audience and give them the opportunity to experience your skills, first hand.
With this approach, marketing for coaches can come alive and fill your coaching calendar!
JTS Advisors Strategy and Accountability Coach