Understanding coaching niches is instrumental in your success as a life coach.
For a long time, life coaching wasn’t considered a career. Many thought it was simply advice, or similar to chatting with a friend about the things that confuse you… and then finding solutions as you go along the conversation.
Why hire a coach when you already have a lot of friends willing to listen to you and give advice?
Why hire a coach when you already have a lot of friends willing to listen to you and give advice?”
Coaching is vastly different from advice or casually chatting with a friend. Coaching is a partnership between a coach and a client that moves the client forward to become the best version of themselves through:
When’s the last time your friends provided all that to you (consistently)?
Today, life coaching is emerging as a trusted field with more and more people seeing the benefits. And if you’re getting started as a life coach, congratulations!
Aside from the typical life coaching certification, you’ll also need to know how to find your niche, so let’s delve into why this matters…
The Importance of Knowing Your Coaching Niches
Coaching, in general, is beneficial, yes. But, how can you find your “people” (the clients you want to serve) when you don’t have a solid niche?
…how can you find your “people” when you don’t have a solid niche?”
This is why it’s important to know your niche as a coach.
The biggest and most important question to ask?
“Who exactly are the people I want to serve?”
This way, when you create your coaching programs and put out quality content, you know exactly who to target.
While coaching is a broad field and can sound like a vague term, it can be to your benefit to focus your efforts and get specific. You can’t serve everybody (nor should you try to!).
So… know your intended audience deeply:
- research them
- talk to them
- find the best coaching training
…and know how you can best serve your tribe.
Uncover Your Audience
The first step is to find the kind of people you want to help.
Who exactly are the people I want to serve?”
Do you want to focus on business people?
Do you want to focus on those who are struggling with their life journey?
Do you want to focus on mothers?
Sometimes it’s a little easier to start out thinking about the people you know you don’t want to serve.
Once you’re left with the people that you do want to serve, then you can go a little more specific. For instance:
people still building their business
20-30-something young women struggling on how to navigate through life
mothers who want to balance motherhood and building a business at home.
Perhaps you’ve been in the military and have a heart for those serving. Perhaps you understand the struggles of motherhood and want to help young mothers achieve their goals.
This “coaching niche finder” should be a super fun process, so don’t stress yourself out. Jot them all down, look at them, and you’ll begin to see themes and patterns that will help you pick a direction.
There are as many ways to be a coach as there are stories — so don’t be afraid to be specific.
Be Specific and Use the Power of Your Story
After you’ve identified your audience, begin to figure out how you can help these people.
This is what’s going to separate you from the pack. This is what’s going to help you stand out.
So many people are wondering “why get a life coach?”, which is to say, many coaches have answers to that question.
Your specific, unique answer to that major question is what’s going to separate you from the competition. So before you jump off, know how you can help the people you choose to help.
…know how you can help the people you choose to help.”
How can you provide impact and value? How does the power of your story energize the conversations you’ll have?
Your story is your gold, and if you consider the path that lead you here, you can see how the things you’ve gone through can help others. Sharing your story authentically and honestly can impact people in remarkable ways.?
Prepare for the Road Bumps
Finding your coaching niches as a life coach may be about playing to your strengths, but it is not easy. It takes effort and it can often be a process of trial and error. That’s perfectly fine too.
Sometimes, we think we know who we want to serve, but once we start to provide coaching services to these people, we realize they’re not the ones we want to serve.
Or it simply isn’t a profitable coaching niche.
And that’s fine. This process takes time.
Sometimes, it just doesn’t happen perfectly on the first try. You may need to reassess and look at your story again, and figure out another way. This is a hump on the journey you need to prepare for.
Standing Out is Imperative
There are so many kinds of coaches out there. Thus, it’s important to know how to make yourself stand out… and I don’t mean offer lower rates or undersell your services…
I mean KNOW how to stand out.
Know how differently you approach a problem compared to other coaches.
What makes you unique?
It’s not easy to discover your niche as you become a coach and build your business, but it is well worth it.
Play to your strengths, consider the power of your story and don’t be afraid to reassess and try again when it comes to coaching niches.
Noelle Cordeaux is CEO and co-founder of JRNI Coaching and the Catalyst Coaching Intensive. She helps clients and audiences harness the power of positive psychology to transform self-perception and step into new ways of being in relationship with the self and others.