If you're thinking about starting a coaching business, there are a few mistakes you'll want to avoid. Here are six of the most common mistakes new coaches make: Not Defining Your Target Market One of the first things you need to do when starting a coaching business is to define your target market. Who are you going to be coaching? What type of clients do you want to work with? Not having a clear target market is one of the biggest mistakes new coaches make. Not Having a … [Read more...]


Shallow VS. Deep Coaching
When you ask your client “What do you want to work on in your session today?” What do they come up with? …an audacious and inspiring goal or challenge? …or a boring, impotent “nothing-burger”? Most coaches eventually run a few ‘shallow’ sessions. Remember the movie Shallow Hal? “Hal” was only interested in how people looked on the surface. It was limiting his love life. Luckily, along came a ‘deep coach’, Tony Robbins (my original mentor and employer)... …who ‘coached’ … [Read more...]

Selfishness Versus Generosity in Coaching
Today I’m going to admit something about my coaching. Something that I’ve never told anyone in my entire 22 years in the coaching industry. Coaching is a caring profession. Most coaches are willing to give up their time, energy, and money… …to change someone else’s life for the better. Despite that, some of Master Coach University’s most advanced students act pretty selfish: ComplainingGriping about petty grievancesPassing judgment on clients and fellow students Does it seem … [Read more...]

Starting a Life Coaching Business from Scratch
Starting a life coaching business can be difficult if you have no idea where to begin? You’re not alone—there are thousands of people who dream of starting their own successful business every day and getting started can be daunting. Here’s how to get going. Have an Understanding of Life Coaching To be successful in your life coaching practice, you should have a solid understanding of what makes for effective life coaching. When you’re just starting out, it can be hard to determine what … [Read more...]

Even Hopeless Coaches Can Become Gurus… Here’s How
There are 3 kinds of coaches… Hopeless CoachesStuck Coaches“Unicorn” Coaches I used to be the hopeless coach. I didn’t even TRY to coach. Why? I had no hope that I could. I didn’t even TRY to start my coaching business. Why? I had no hope that I would be able to run a business. I really didn’t think my own dreams mattered (or that they were possible). I was living a life that I “fell into”... …because I looked to others for approval. I performed so they’d … [Read more...]

The Coaches “Inner Desk”
I thought starting a coaching business would be easier… That it wouldn’t be hard. But IT IS hard. Every coaching guru that tries to sell you the “easy way”... …or the “done for you” way… …is missing the mark. Few coaches find an “easy way” to create a coaching business. But do you NEED an easy way? Or… Can you DO HARD THINGS? The first time I recorded a video… …I thought it would be simple. I bought all the right equipment… (or so I thought) …and then … [Read more...]

A Simple Guide to Starting a Life Coaching Practice
Thinking of starting a life coaching practice? Starting a business in the coaching industry requires making some sound plans and learning a little bit about the industry. Your ability to succeed or fail is completely on your shoulders. To ensure that you have a business that will be profitable, you will need to dedicate your time and effort to making it successful. While there is a lot to learn, your effort will be well worth it. The freedom and flexibility to set your own hours, … [Read more...]

Steps to Growing Your Life Coaching Business Start-Up
If you start a life coaching business start-up, taking it to success is a big mountain to climb. However, the good news is, luck favors the brave. Therefore, life coaches who took the step of starting their life coaching business should never look back. They should face each challenge courageously with determination and perseverance and reap the rewards one day. If you are looking to grow your life coaching business start-up, read on. By the end of this article, you'll be able to understand … [Read more...]

3 Beliefs to Bring to Your Coaching Sessions
“How do I schedule more consults?” my new client asked me the other day. She has a ‘coaching niche’… ...a beautiful website… ...and a program to help her clients. She has invested thousands of dollars into her business. But she was lacking in 3 crucial elements that could help her get more consults… ...and also help her enroll clients into her coaching programs. In fact, these “3 Musketeers” come together to empower your entire coaching sales process. Who are … [Read more...]

Creating Rules to Support Your Client’s Goals
Last week we talked about the ‘rules’ that run your clients' life…Remember THIS? This week you’ll discover how to coach your clients to escape these rules... ...so they are free to move toward their goals… ...faster and more efficiently than ever. Take one of my favorite clients… ...who came to her session one day... ...upset because she wasn’t making progress toward her goals. She told me she didn’t have time… ...because her husband and kids were not picking up after … [Read more...]
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