Accountability Coaching: Drill Sergeant vs Deep Dive?

Holding your client ‘accountable’ sounds like holding them ‘hostage’.

It sounds like convicting someone of a crime and punishing them with a prison sentence.

I know, I’m a coach.

And when I first started my coaching business, I was a hard driving accountability coach.

And I helped a lot of people make a lot of money…

…because they got stuff done.

Or else the ‘hammer’ would come down…

What would I say to get them to take action?

ME: “Why didn’t you finish your website bio like you committed to?”

CLIENT: “I didn’t have time, it’s been a crazy week .”

ME: “I don’t care about how crazy your week was! Don’t lie to yourself.

I know you could’ve gotten this done and yet you didn’t.

You have no integrity with your promises, and I want to know why!”

How would you feel if your coach got ‘in your face’ that intensely?

Some people loved it…

Others hated it and quit.

Until I took the Accountability Immersion Training (Just giving credit where it’s due.).

Shortly after I got my Accountability Certification, I tried out my newly found skills with a client who wasn’t following through…

ME: “What stopped you from making 6 hours of calls like you committed to?”

CLIENT: “I didn’t have time, my garage flooded when it rained.”

ME: “If you were unstoppable and 100% committed to getting this done, could you STILL have done it?”

CLIENT: “I guess I could’ve gotten it done.”

ME: “Any time you let yourself off the hook for not following through with a commitment…

there is a story that covers up the real reason it didn’t get done.

Let’s just be curious for a moment…

Is it possible that the whole ‘garage flooding’ thing is a story?

Do you think it might be covering something else up?”

CLIENT: “Uh….I guess maybe?”

ME: “What might really be stopping you from following through (BEYOND the story about the flooded garage)?”

CLIENT: “I got stopped because I didn’t think it’d make a difference…”

ME: “Why?”

CLIENT: ”Because I’m not good on the phone.”

ME: “Why?”

CLIENT: ”Because I’m not sure what to say.”

ME: “What else does your story hide?”


CLIENT: ”It’s hiding that I don’t think I’m good enough.”

And at that moment she transformed.


…I didn’t realize that ‘I’m not good enough’ has been plaguing me for over a decade…

‘I’m not good enough’ has been robbing me of my life.”

She went from making $50k…

to $120k…

…in 3 months.

What did I learn that made the difference for this client?

The Accountability Immersion Training taught me that there are 2 types of accountability:

  1. DRILL SERGEANT ACCOUNTABILITY: Become their hard-driving, in your face, take no prisoners coach.
  2. DEEP-DIVE ACCOUNTABILITY: Identify what stopped your client from doing what they committed to, then create a new possibility for the future based on a more empowering set of beliefs.
Accountability comparison


…often breaks rapport

…and creates resistance.

And while some clients thrive with this style of coaching (Hard driving achievers won’t respect you if you’re too soft)…

…other clients fail to make progress.

Why don’t clients do well with Drill Sergeant Accountability Coaching?

They have already beat themselves up for not taking action.

Harsh coaching just makes them feel worse…

And when you feel crappy, what type of action do you take?

Well… It’s not good.

DEEP-DIVE ACCOUNTABILITY requires you to identify what really stopped your client…

…not a story, but the real cause.

Your client needs to dive beneath their surface reasons

…and identify what’s really stopping them.

Your client needs to dive beneath their surface reasons…and identify what’s really stopping them.”

scuba diver

What’s really stopping them is usually about..

Lack of commitment…



Or a belief that they’re not worthy….

As long as your client has a lack of power with their commitments…

…Coaching will be like trying to anchor their boat on a sandy bottom.

Without something solid, the anchor shifts with the tide.

And your coaching conversations will be the same way…

…drifting any which way the tide flows…

…so their life spirals out of control… into chaos.

Deep-Dive Accountability helps clients identify their blocks, move past them, and take action.

What type of action results from Deep-Dive Accountability?

Let’s just call it “Priceless”.

(NOTE: If you want to learn how to start your own coaching business, then check out this webinar, called “How to Start Your Coaching Business in 30 Days  During the webinar, I’ll cover how to get your first paid clients fast and make it feel natural for you. Click HERE now to attend the webinar.)

Yes, it’s a lot more work to play Sherlock Holmes and help your clients discover the real culprit that is holding them back from success…

But I love a challenge…

And it’s amazing when you’re able to support clients by holding them to their word…

…and helping them see what is really stopping them from achieving their goals.

That type of breakthrough creates raving fans.

So next time you’re coaching a client that needs some good old accountability…

Don’t hesitate to ‘let them have it’…

You don’t have to be a b*tch…

Colette “Deep Accountability” Coiner

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