Like any other business, it is vital to have a life coach marketing plan if you are serious about your career as a life coaching professional and determined to become a successful small business owner. I have listed three proven marketing ideas that will help promote your business online.
What is a Marketing Plan?
A Marketing Plan is a functioning document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market. A life coach marketing plan outlines marketing strategies for a coaching business and how one will attract prospective clients. Your life coach marketing plan should outline what marketing channels you will use, such as email marketing, social media marketing, and content marketing.
Life Coach Marketing Plan –Proven Marketing Ideas to Work For You
The top three online marketing strategies that have worked for so many life coaches across the globe are the ones noted below:
- Social media – Social media is an excellent tool in the hands of life coaches. It is, by far, the most cost-effective and fastest way to help reach your ideal clients and build relationships with your prospective clients. It enables you to connect with your target audience and allows you the opportunity to build your client base. It is good to join professional groups on Facebook and LinkedIn to find new connections and stay active by engaging potential clients in these groups. Instagram’s Iconosquare is also a must-have analytic tool. It supports both Instagram and Facebook. The app allows you to analyze the data relating to post engagement, including the best times of the day to post and who is looking at which posts and when. Iconosquare also helps you publish your content automatically using powerful features such as geolocation and user tagging.
- Website –Establishing an online presence is crucial to your life coaching business. Your business site initially introduces people to you and your craft. So, it must communicate a great first impression of what pages will be included on the website, in what order, content, and images for the pages, design colors, font, and images. On your website, you want to include relevant information beneficial to prospective clients. Information about you and your business, the type of services offered, e.g., coaching programs or products you offer, how they can access them, and how they can reach you. In addition, you want to include testimonials from current clients, and of course, this is with permission from those clients.
- Blogs – Starting a blog and having it connected to your website is a great way to add new content and create new links consistently. Having a blog on your website and writing regular high-quality content is an excellent way to build your online presence. Creating a blog for your business also draws your target audience to your site. And so, you must design and share content that will appeal to your ideal clients. Your content must be of good quality; it keeps them coming back for more.
As mentioned earlier, a life coach marketing plan outlines marketing strategies for a coaching business. And so you are welcome to try out these three online strategies mentioned in this article to attract your target audience/clients.
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Margaret K. Olubiyi
Writer, Coaches Training Blog community