For your ideal clients to know who you are and what you can offer them, an effective life coach marketing kit is needed to accomplish that.
The Life Coaching Career
Life coaching is a lucrative and rewarding career that is becoming more recognized in the helping profession. The industry has experienced tremendous growth in the last decade alone. Several people from all walks of life are now turning to life coaches to help with setting realistic goals in their personal and professional lives.
What is Life Coaching? The most widely known definition of coaching comes from the International Coaching Federation (ICF). According to the ICF, coaching is defined as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
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The ICF also states the following about life coaches:
“Coaches honor the client as the expert in their life and work and believe every client is creative, resourceful, and whole. Standing on this foundation, the coach’s responsibility is to:
- Discover, clarify, and align with what the client wants to achieve
- Encourage client self-discovery
- Elicit client-generated solutions and strategies
- Hold the client responsible and accountable.”
Life Coach Marketing Kit – What Should It Include?
As a new life coach business owner, establishing your presence as a credible coaching professional is critical to the success of your career. You want to make sure you are seen and heard by your ideal clients, and one way to do that is by ensuring that you are utilizing the proper marketing tools and materials.
So what is a Life Coach Marketing Kit? It’s a portfolio or assortment of resources/materials that you use to showcase the coaching services or products you offer to your target clients. To get your prospective clients interested in you and your business, your life coach marketing kit should include the following items:
List of Services and/or Products Offered: Your marketing kit needs to know what you sell or offer. It is vital to list detailed information on your services and products.
Business Background: The mission and purpose of your business should be provided to your clients. Your business should describe what advantages it has had over its competitors.
Personal Information: People want to know more about you and not just the service you offer. Who are you? What are your credentials/professional background? Life story etc.
Business Cards & Website: It is important to include business cards in your life coach marketing kit to hand out to people you meet. Life coaches often depend on business cards to help get new clients from existing clients, friends, family members, etc. In addition to having business cards to distribute, showing your clients a fully functional website that is easily accessible and where they can get to know more about the services and/or products offered.
Testimonials: What are people saying about you? Ask previous clients to share their experiences of working with you. Put testimonials together and share them with potential clients. They may also reach out to former or current clients to obtain sincere information about you and your services.
The life coach marketing kit is a valuable marketing resource to have ready for potential clients at all times. It is essential to be seen and heard by your ideal clients, and that can be achieved with the proper marketing materials for your business.
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Editor/Writer, Coaches Training Blog community
Margaret K. Olubiyi
Writer, Coaches Training Blog community
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