Is it possible to compare small business consulting marketing to a delicious holiday meal? Sounds like a stretch, but let's give it a try. Mouth-Watering Holiday Goodies Thanksgiving has just ended and the holiday season is here – it's the season for holiday parties and meals. Just think about the delicious treats you might be served at a party, or about that mouth-watering meal just waiting for you at the family get-together. Just smelling that turkey or ham or roast beef makes your … [Read more...]
3 Steps to Small Business Consulting Marketing
Here are three steps to successful small business consulting marketing. You probably won’t be surprised when you read them, but as with so much in life, it is not about knowing it is about doing. So if you are a small business consultant, or if you want to expand your coaching into that market: resolve, read on, and begin this very day to carry out this plan for success. Step One – Be an Expert and Be Able to Prove It! Consultants are not contractors who are hired on a temporary basis to … [Read more...]
Three Secrets of Small Business Consulting Marketing
Now I don’t actually know that these are real “secrets” but when you look around at some of the dumb things that people call small business consulting marketing, you have to think that they are genuine secrets. What makes this whole thing more of a mystery is knowing that these apply to marketing for any kind of consultant, big or small, business or otherwise. First, Don’t Expect to Get the Role without a Great Audition If you have any right to call yourself a consultant, then you sure as hell … [Read more...]
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