I have a âconfessionâ to makeâŠ
I didnât want to write this message to you.
I view myself as a speaker⊠not a writer.
So when MY Coach, Jeffrey Sooey, Dean of Master Coach UniversityâŠ
âŠasked me to write this email to youâŠ
I said⊠âI prefer speaking⊠thatâs why Iâve made so many videos for our students.â
âSo, why donât I just make another video instead?â
âThatâs my preferenceâŠ
âŠnot writing an email.â
Jeff responded, âI donât think you have a preference for videos (or speaking).â
Confused, I said, âWhat are you talking about?â
âI’ve been a speaker for 15 years at companies like Ford, Century 21, and many more.â

âIâve made hundreds of presentations and videos.â
âSPEAKING is DEFINITELY my preference.â
Jeff said, âYes, youâre good at speakingâŠ
âŠbut youâre also WEAKER in writing.â
âIf you were a strong writer, you wouldnât have such an intense preference for speaking.â
âYou actually have a WEAKNESS disguised as a PREFERENCE.â
I said âSo the whole time I thought I was running TOWARDS speakingâŠ
âŠIâve really been running AWAY FROM writing?â
Jeff said, âMaybe not the whole time, but I think thatâs what youâre doing NOW.â
âAvoiding your weaknessâŠ
âŠmotivates your desire.â
I realized Jeff was right.
I didnât want to face my weakness in writing.
Part of the payoff my preference for speaking gave me?
It excused me from dealing with my weakness.
Posing as âthe great speakerâ hid my weak writing muscle.
I covered up my lazy writing by speaking more enthusiastically.
Why was I disguising my weaknessâŠ
âŠunder the LIE of calling my speaking a âpreferenceâ?
I used my preference (speaking) to hide my weakness (writing)…
âŠbecause it got me off the hook with writing.
That way I wouldnât have to go through the discomfortâŠ
âŠof struggling with my writing as I learned to do it better.
BUT⊠The problem?
Getting off the hook ALSO allowed my writing to atrophy.
(neglecting my writing)
And THAT became the HOLE in my coaching business.
I was a strong speaker with a big hole in my competence.
I realized that there are a lot of clients I couldnât reach without stronger writing.
That was a tough pill to swallow.
It turns out that most coaches have a preference that hides a weakness.
For instanceâŠ
After surveying THOUSANDS of coaches, we discoveredâŠ
âŠmost of them prefer to build their coaching business by building a website.

But many of those coaches prefer to grow through a websiteâŠ
âŠnot because theyâre strong in building websitesâŠ
âŠbut because theyâre weak in attracting clients from scratch.

Hundreds of coaches Iâve worked with have used their preferencesâŠ
âŠas an excuse to avoid facing the weaknesses in their coaching business.
EVERY coaching business has a weaknessâŠ
âŠincluding yours.
But having a weakness doesnât mean your coaching business is âdoomed.â
Even the most successful coaching business has a weakness.
Even the most successful coaching business has a weakness.“
Admit you have a weaknessâŠ
âŠand figure out what that weakness is.
If you donât notice the weaknessâŠ
âŠthen you canât do anything about it.
Or even worse⊠that weakness can âsinkâ your coaching business.
Coaching business weaknesses are like a boat taking on water.
If you donât notice your boat filling up with waterâŠ
âŠit just sinks (and becomes useless to you).
BUT, if you notice your boat taking on waterâŠ
âŠthen you can decide what to do about it.

(NOTE: Want to replace your full time income so you can transition to coaching for a living? Then you need to watch this video. In the video, Iâll explain the high leverage âPIESâ strategy to best get paying clients. Click HERE now to watch the video.)
Deal with the weakness in SOME way.
How you decide to respond to your coaching business weaknessâŠ
âŠwill determine how far your coaching business will take you.
How you decide to respond to your coaching business weaknessâŠwill determine how far your coaching business will take you.“
What can you do to deal with your coaching business weakness?
Here are a few ways to address your coaching business weaknessâŠ
âŠso it doesnât sink like the Titanic.
First, maximize your strengths.
You donât have to do anything about your weakness.
Facing your weakness doesnât always mean âfixing itâ.
You might just acknowledge the weakness while you double down on your strengths.
Put off doing anything about it for nowâŠ
âŠbut continue to monitor that weaknessâŠ
âŠto make sure it doesnât limit your business.
Can you arrive at your coaching business goal first and fix your weakness later?
If so, then pay the most attention to your strengths.
Making your strengths âstrong enoughâ could overcome your weak point.
Coaches seem to embrace this strategy the mostâŠ
âŠbecause it feels authentic to focus on something you’re already good at.
But hereâs the problemâŠ
This reliance on your strength can become OVER-reliance.
Why?
Some coaches gain false confidence from their strength.
They feel enamored with that strengthâŠ
âŠto the point of getting âdrunkâ on the ego boost it provides.
I remember a coach who was on our team, showing up to a meetingâŠ
âŠbragging about what a great coach he had become.
âIâm a better coach than Tony Robbins!â
He was so excited and âfull of himselfâ…
âŠthat I felt the need to bring him down to earth with this warning:
âThatâs great, but be careful getting too caught up in your abilities.”
“Coaching gets you HIGH⊔
“âŠand youâll likely make dumb decisions when youâre HIGH.â
Unfortunately, that coach failed to heed the coaching.
He left the team shortly afterwardâŠ
âŠand his coaching business crumbled under the weight of his ego.
Bottom line⊠some coaches talk up their strengthâŠ
âŠthinking that theyâve âgot it all handledâ.
âŠand they never MAXIMIZE that strength.
Talking about your strength isnât enough.
Youâve got to work on your strengthâŠ
âŠbeyond whatâs comfortable for you.
Many coaches never maximize their strengths.
They only develop their strengths to be âstrong enough to get byâ.
But if you work hard enoughâŠ
If you work long enoughâŠ
You could be one of the best in the world at your strength.
That alone could create your ideal coaching business.
But maxing out your strengths isnât always enough.
The crew of the Titanic actually tried this strategy.
They continued to sail at maximum speed for a time AFTER hitting the iceberg.

Relying on their âstrengthâ of speedâŠ
âŠwas, in fact, counterproductive.
It only made the problem worse.
How?
The speed caused them to take on more water than if they would have stopped dead in the water.
Their strength wasnât strong ENOUGH to overcome their weakness.
They overestimated their strengthâŠ
âŠand sank before help could arrive.
If youâre considering ignoring a coaching business weaknessâŠ
âŠin order to maximize your strengthâŠ
âŠmake sure that youâre able to make your strength strong ENOUGH.
If youâre considering ignoring a coaching business weaknessâŠin order to maximize your strengthâŠmake sure that youâre able to make your strength strong ENOUGH.”
That way, your âboatâ (your coaching business) doesnât SINKâŠ
âŠBEFORE you reach the âshoreâ (your goal).
If âdoubling downâ on your strengths doesnât overcome your coaching business weaknessâŠ
Become âgood enoughâ at your weaknessâŠ
âŠto the point that itâs no longer a weakness.
This does NOT mean âturn it into a strengthâ.
Turning your weakness into a strength may not even be possible.
Getting âgood enoughâ means that your weakness no longer harms your coaching business.
It also allows you to distinguish whatâs involved in addressing your weak area.
This removes the âmysteryâ behind your weakness.
You will no longer overestimate your weaknessâ difficultyâŠ
âŠresulting in getting intimidated and avoiding it.

Becoming âgood enoughâ at a weakness is like putting a temporary âpatchâ on the hole in your boat.
Temporarily patching the hole doesnât mean it wonât take on water again later.
However, it DOES allow your boat to STOP taking on water RIGHT NOW.
That creates time for you to find a permanent solution.
Now that your âboatâ is no longer taking on water (at least for now)…
How do you solve this weakness long term?
Now that youâre âgood enoughâ at this weakness, you have the power toâŠ
âŠfind someone else stronger than you to take over.
This means you hire someone to handle your âweaknessâ FOR YOUâŠ
That way you can focus on growing your coaching businessâŠ
âŠby doing what you do BEST.
And, because youâre âgood enoughâ at this job, whoever you hire can’t fool you if they arenât the âreal dealââŠ
âŠbecause youâll understand what needs to be done and how to do it.
Mitigate your weakness by delegating it to someone else.
Do what you do best and pay others to do the rest.
Sounds like a âcure allâ, doesnât it?
Not so fast.
Delegation and outsourcing isnât as easy as it sounds.
Youâll still have to attend to this weakness from time to time.
Just like you have to inspect your âboatâ on a regular basisâŠ
âŠeven AFTER you repair itâŠ
You must do the same thing with your coaching business weakness.
If youâve delegated the weakness to someone else, youâll still find it necessary to invest…
- TIME to find the right people
- MONEY to pay them
- Time to MANAGE their progress
âŠand finally, time to REPLACE them after they leave.
No one will work for your business forever.
It may take a decade, but, eventually, theyâll move on to other things.
When they leave, youâll be thankful that youâre still âgood enoughâ at your coaching business weakness.
Why?
Because youâll have the ability to take overâŠ
âŠso your business doesnât stop while youâre looking for a replacement.
This is HUGE.
It keeps YOU in control of your businessâŠ
âŠrather than your entire business success becoming dependent on someone else who doesnât care about your business the way that you do.
Itâs ok to have weaknesses.
âWeaknessâ doesnât mean anythingâs wrong with you or your coaching business.
The real reason why most coaches donât deal with their weaknesses is FEAR.
The real reason why most coaches donât deal with their weaknesses is FEAR.“
They HIDE their weakness with their strengths.
They HIDE their weakness with their preferences.
And thatâs really because they are AFRAID to FACE THEIR WEAKNESS.
Donât let fear stop you.
Let go of the fear.
Face your weakness.
So, Whatâs YOUR coaching business weakness?
What is your coaching business’s âhole in the boat?â
Is it not having enough paying clients?
If so, check out this video.
Is it not having strong enough coaching skills?
If so, check this training hereâŠ
Are you not sure what it is?
If so, take this next step hereâŠ
You can still be successfulâŠ
âŠweaknesses and all.
The MOST successful coaches donât get discouraged that they arenât perfect.
They just become a little betterâŠ
every day.
Kristoffer âSave The Titanicâ Thompson
Designated Coach, Master Coach University
Head Coach, Synergy Private Client Program
kristofferthompson@coachestrainingblog.com
619-212-0202
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