How to Offer Free Coaching Sessions to Prospective Clients

Knowing how to offer free coaching sessions to prospective clients is critical to your new coaching career and business’s success. 

Coaching Definition

Coaching is a professional relationship between the coach and the coachee ( prospective client). According to, coaching typically consists of a series of one-on-one sessions between the coach and client and usually lasts 45 to 60 minutes each. There have been many definitions of coaching over the years, but the one widely recognized is from the International Coaching Federation. They define coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. It clearly explains the relationship between the coach and the coachee. Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful, and able-bodied.

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What Does a Complimentary Session do? 

A free coaching session gives the prospective client a chance to experience coaching, discover what they want to achieve, get a taste of what is to come, and be motivated by the results they can achieve if they proceed with the coaching relationship. The coach can demonstrate their expertise and give prospects a sample of what to expect down the line. Offering a free coaching session indicates that the coach is willing to give their time without charge to ensure they and the client are a good match rather than pressure them to sign up after just a brief discussion.

Here are a few sample questions to asking during the free coaching session:

  • What’s the first thing you’d want to work on with a coach?
  • What is the biggest challenge you are currently facing?
  • What are you most passionate about in your life?
  • What has worked and what isn’t working? 

How to Offer Free Coaching Sessions Using Effective Communication Methods

As a new coach, it is essential to know how to offer free coaching sessions to your target clients. Offering complimentary sessions allows you to show individuals what coaching is all about and how it can benefit their professional or personal lives. Doing this helps promote your coaching business or practice. The hope is that once they test out your coaching services, they will be impressed and eager to sign up for ongoing paid sessions.

It is essential to know how to offer free coaching sessions using suitable communication methods. Today, several coaches are offering their services primarily online and via phone. Complimentary coaching sessions can be provided via phone/skype, live zoom video calls/chats, webinars, seminars, individual and group  face-to-face interactions, online communities. There is the option of completing a signup form on the coaches’ business website, social media page, or blog sites. 

Knowing how to offer free coaching sessions to prospective clients helps you to serve them better. Many individuals face one situation or the other in their personal and professional lives. Providing complimentary coaching sessions will prove valuable to them and hopefully make a difference in their case. 

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Margaret K. Olubiyi
Life Coach
Writer, Coaches Training Blog community

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