Looking into effective life coach marketing strategies!
2020 was a challenging year economically for many life coaches, but you and I, as well as several others, made it through, and now it’s time to forge ahead. Let us look at seven marketing strategies to help you achieve a better outcome in 2021 and beyond.
The Role of Life Coaches in People’s Lives
In the last decade, life coaching has seen a rapid increase and has changed the trajectory of the personal development and health & wellness industry. Life coaches have become a necessity, especially in the last year due to the devastation we experienced worldwide because of the pandemic. Today, the world is still grieving and trying to recuperate from the sudden loss of lives, economic/financial loss, and more. Life coaches are needed to help people move from where they currently are to where they need to be both personally and professionally.
Seven Life Coach Marketing Strategies Proven to Work
As a new or seasoned coach, the following life coach marketing strategies can help you become more successful in your coaching career in 2021 and beyond.
Social Media Platform – Increase your social media presence. It’s time to spend more time online where your target clients often visit. For example, if your niche is career coaching, you will probably want to check out LinkedIn groups. Facebook Ads is another great tool to advertise your business.
Attending Job Fairs – Now that things are starting to open back up, attending local job fairs to locate prospective clients is a great idea. You might want to set up a booth at a job fair where individuals looking to make a career change can chat with you.
Creating a Business Website – Having a website for your business is more crucial than ever. It provides access to current and potential clients, where they can come and learn more about you and what you have to offer. With your website, you can direct people to your site; they will have the opportunity to review your website, get to know more about you and decide if they want your services. You can increase website traffic through your site.
Blogging – Creating blogs on your website, and writing regular high-quality content is a great way to build your online presence. You should share quality and relevant content that appeals to your target clients.
Getting Referrals – If your clients are pleased with your services, they will be quick to refer people they know. You can always tell your clients upfront that you are looking to expand your business and are interested in referrals from them.
Webinars – The webinar is the best option to get clients on a global scale. You can get coaching clients from different parts of the world. You are not limited by geographical location unlike seminars where you have to be physically present. Schedule more webinars this year.
Writing Articles and eBooks – Writing eBooks and articles are one of the best ways to increase your visibility and credibility. Writing articles for an organization is another way to enable people to benefit from your experience. You can offer to write articles every week or a few times a month for your client’s audience.
If you want to be more successful in your coaching business in 2021, why not try using one or more of these life coach marketing strategies to help you get to where you desire to be as a coaching professional and entrepreneur.
Margaret K. Olubiyi
Writer, Coaches Training Blog community