A fair life coaching fee should reflect the value of the service you provide, along with some acknowledgement of your client’s ability to pay. This balance of value-delivered with the client’s ability to pay is the hallmark of a professional. You should never underestimate your value or just how much your services are worth. So don’t lower your fees because you question your worth. On the other hand, acknowledge your client’s situation, and adjust your fee to reflect your role as a professional.
Life Coaching Fee Needs to Reflect a Few Things
The first order of business is to fairly set your life coaching fee structure to reflect the impact that you have on the lives of your clients. If your coaching takes your client from an “also ran” to a “winning thoroughbred” then you should be paid accordingly. And don’t be shy about it. You impact and change people’s lives in wonderful ways. Yes. Priceless is the word for that. And if this is what you really do and you are not just a charlatan, then you should be paid accordingly.
Your Coaching Fee Needs to Reflect Their Ability to Pay
As a professional, in the best sense of the word, your fees need to reflect your client’s financial situation. And if appropriate your work needs to be offered on a pro bono basis, because as a professional it is about service and not only about the money. I recommend accounting for your services at full value with discounts offered to reflect the client’s ability to pay. This helps to keep your head straight, while still meeting the needs of your clients. Also don’t forget that this noblesse oblige is an obligation that you can share with your more wealthy clients – for the good of their souls, of course.
The Trick Is to Make All of This Transparent
Like all good deeds, they are better done in secret or at least not with a lot of fanfare. So when you set a life coaching fee, remember that “mum’s the word”. Each and every one of your clients needs to feel that they have paid a fair price for the help that they received. And none should be made to feel that they were given consideration based on their weakened financial position. And that, my friend, is a good bit of the art of all of this.
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JTS Advisors Strategy and Accountability Coach