Using a coach marketing webinar strategy is a great way to grow your business. Let’s find out the benefits of using webinars as a powerful tool to attract coaching clients.
Webinars have become one of the most beneficial ways to promote one’s business in today’s marketplace. If you have never attended a webinar, I will encourage you to give it a try. It’s convenient and easy to participate in.
By the way, what is a webinar? It is simply a live interactive meeting conducted over the internet. The difference between a seminar and a webinar is that the latter is done virtually. Some of the best webinar software platforms for your business as of 2021 are Demio, Zoom EverWebinar, LiveWebinar, WebEx, Skype Video, and Clickmeeting.
About The Life Coaching Profession
The International Coaching Federation, the gold standard of coaching, has defined professional life coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The method of coaching often unlocks previously untapped sources of imagination, productivity, and leadership.
According to the ICF, Coaches honor the client as the expert in their life and work and believe every client is creative, resourceful, and whole. Standing on this foundation, the coach’s responsibility is to:
- Discover, clarify, and align with what the client wants to achieve
- Encourage client self-discovery
- Elicit client-generated solutions and strategies
- Hold the client responsible and accountable
- This process helps clients dramatically improve their outlook on work and life while improving their leadership skills and unlocking their potential.
Life Coach Marketing Webinars – Benefits
There are numerous marketing approaches that are out there to help you grow your business, and webinars are among the top-mentioned strategies used by coaches, trainers, and consultants. You cannot succeed in building your coaching business without the most appropriate coach marketing strategies.
Below are the benefits of using a coach marketing webinar strategy for your coaching business.
Utilizing webinars to grow your coaching business is cost-effective. There is no need to travel to hold meetings at various locations. They are convenient for both the coach and the client(s). They are also a great way to get more people to sign up for your services than you ever will from a social media post or sales ads. Webinars are user-friendly, and they allow you to reach more people, a broader audience. They are a great way to connect with your audience and an excellent way to build loyalty and trust with prospective and current clients.
Webinars are one of the fastest ways to convey the word out there is to plan events and deliver engaging content materials. Finally, webinars are a great way to share content that appeals to your client base on a weekly, biweekly, or monthly basis.
With many people working remotely and engaging in more business online, using coach marketing webinar can be a highly effective tool to grow your business.
Margaret K. Olubiyi
Writer, Coaches Training Blog community