Are you tough enough for motivation coaching? People can be motivated towards something they want or away from something they don’t want. Sad though it may be, most people’s strongest motivation is the “away from” variety. That means you have to help your client find so much pain in doing what she’s already doing and in not getting the result she wants, that she’ll do whatever is necessary to change. So think about it and answer honestly. Are you tough enough to take her there?

Motivation Coaching Isn’t For the Faint Of Heart

You need to be able to motivate your client, no matter what kind of coach you are. Coaching is about moving people into action and helping them get results, and that doesn’t happen without motivation. It’s your job to get your client to look at the cost of not changing. You and she first need to get clear on exactly what it is she wants and doesn’t have, or how she is and doesn’t want to be, or whatever it is she wants to change. Then comes the tough part. Be willing to help her create enough pain that it becomes intolerable for her. Get her to visualize and experience in her imagination how her pain showed up in her past, how it impacts her life now and what it will be like for her in the future if she doesn’t change.

Pain Creates An Opportunity For Change

Everyone experiences pain sometimes. It’s a part of life, and really it isn’t a bad thing when it precipitates action. Some gurus describe pain as something that makes a space which we can then fill with love, fear, gratitude, or some other emotional driver for change. In motivation coaching you help define and intensify your client’s pain until it becomes intolerable and then you help her figure out what to fill that space with–the strategy she needs to make a change and alleviate the pain.

Motivation coaching does require you to be tough. But you and I know, when it’s toughness in service to our clients, that makes it all worth while.

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Dorine G Kramer
JTS Advisors Strategy and Accountability Coach