Business and Life Coaching are two incredibly rewarding careers for passionate individuals interested in helping others achieve their desired goals. Coaching is a relatively modern field that has been making significant differences in the lives of people for the last four decades. What do coaches do? They are professionals that align (partner) with their clients to help them achieve more remarkable clarity on goals, strategies, plans, and actions.

Abuja, Where is it?
Abuja is the capital city of Nigeria which lies in the central part of the country. It is one of the most emerging destinations for small and medium scale businesses and also one of the fastest growing cities in the world. It is a delightful place, and I have enjoyed the pleasure of exploring this prominent city more than once. Abuja possesses one of the broadest economies in Africa, and in an emerging city like it, business and life coaching will positively influence the Nigerian economy.
What is Life Coaching And How Does it Compare to Business Coaching?
Life coaching is defined merely as an action based relationship between the coach and a client to assist the client in determining and accomplishing personal goals. One of the notable differences between business and life coaching is that life coaching focuses more on personal goals. . Business coaching is a niche of coaching that focuses on taking organizations of any size from where they are to where they want to be. Business coaches provide clients with one on one support to establish their businesses employing the appropriate tools, practical guidance, and practical step-by-step action plans.
The Future of Business and Life Coaching in Abuja
Is there a future for business and life coaching in Abuja? Most certainly, there are many opportunities for those coaches who are ready to set up shop in Abuja. Once coaches can understand where clients are coming from regarding their values and reasoning, they will be able to effectively work with them to provide the appropriate solutions for their issues. The future is promising for up and coming coaches in Nigeria. Why? Because a time will come when it will be natural or typical for individuals to request coaching services for help in achieving desired goals.
Coaching is relatively an unknown field in Nigeria; many still confuse it with mentoring and consulting. However, in the previous five years, there have been a number of qualified coaches making strides in the country, especially in leading cities like Abuja, Port Harcourt, and Lagos. They specialize in business development, personal growth, and team building. It is projected that in the next ten years, coaching will overtake consulting in Africa; business owners and individuals will begin looking to coaches with practical wisdom and viable strategies.
Business and Life Coaching can cause a substantial impact in Abuja as a result of the following successes seen in the industry globally:
- Over fifty percent of business owners report that hiring a business coach help increased their productivity.
- Many business owners indicate coaching has improved their job satisfaction and work/life balance for employees.
- In other African countries like Kenya and South Africa, life coaches are making a significant impact on the lives of women. These are women that as a result of societal norms have developed low self-esteem and lacked confidence. With the help of coaching, the trust is rebuilt, morale increases and the women are able to achieve sustainable goals.
- The delivery of coaching services using virtual platforms is on the increase. Coaches can provide quality services via platforms like Skype in addition to face to face coaching; thereby accommodating their clients as it relates to transportation costs and other logistics.
If you are planning to relocate to Abuja or are currently living there and would like to consider a profession in business and life coaching I will encourage you to, first of all, check out the International Coach Federation Nigerian Chapter (ICF) website. On their website, you will discover quality training programs to select from and information on attaining certification. In Nigeria, certification is respected and needed if you want to be taken seriously as a professional. Also, to legitimize your practice, a business license is additionally required. Business and life coaches have a promising future in Abuja. With the proper tools, strategies, and passion for helping, coaches will be able to help clients turn their personal and professional aspirations into a reality.
By the way… you’re invited to claim your FREE step-by-step “ 30-Days to Become a Coach” video toolkit. Just go HERE now to get your 30-day coaching blueprint videos.
Peggy Adegoke
Life Coach
Writer, Coaches Training Blog community
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