Are you a military spouse and ready to start your life coaching business? Let me show you ways on how to promote your life coaching business within your community.
Life as a US Military Spouse
Adapting to life in the military is not an easy task. As a military spouse, you find yourself taking on new roles, adapting to new schedules, restrictions, and learning how to do things differently from what you have been used to.
Although there are some great benefits to being part of the US military community, there are the constant anxieties and fears of spouses and loved ones’ deployments to deal with and other frustrations, such as maintaining steady employment. As a former military spouse, I know how challenging it can be to keep a job or build a career due to the constant moving around every few years. I was always either unemployed or underemployed, and it was quite frustrating and stressful. Still, you do your best to make it work while trying to support your soldier and family. How I wish I knew about life coaching during our time in service, what a difference it would have made both personally and professionally.
Providing Coaching Services to Military Communities – What You Need to Know
You do not have to go too far to locate your ideal clients. They are all around you. As a member of the military community, you can relate with their struggles and challenges, and based on that, you will be able to decide the area of coaching you would like to specialize in.
Now before you begin promoting your business on any military bases or to military families living off post, it is essential you know the rules and policies of home-based business (which is what your business will fall under). Military personnel and their family members can offer their services to other U.S. forces members and affiliates. Still, it would be best to verify the regulations of advertising your home business on military installations before you begin to promote your life coaching business. In addition to registering your business with the state or county you are in, most U.S. and overseas bases require residents to register with the housing office and receive a permit to operate. If you reside off post, you may not need one.
(NOTE: If you’ve been waiting to start your coaching business, or were wondering if you can do it profitably, then you need to watch this video. In the video, I’ll explain how to How to Build a Profitable Coaching Business in 30 Days. Click HERE now to watch the video.)
How to Promote Your Life Coaching Business – Four Helpful Tips
- Identify your coaching niche: Deciding on what area of coaching to specialize in will depend on your expertise, training, experience and passion. Every military spouse or family member experiences similar struggles but deals with it in different ways. So, because you are already familiar with the challenges they face, it will make you best suited to serve this unique population. Whether you choose to become a military spouse coach, relationship coach, grief & loss coach, etc. Just know that these coaching niches are very much needed within the military community, and you have what this population wants: your skills, expertise, and compassion.
- Offer free coaching sessions – Giving complimentary 30-minute coaching sessions allows you to offer your services to your clients without any financial obligation. For those who are not too familiar with coaching, they get to experience firsthand what life coaching is and what it can do for them. At the same, it helps you improve on your coaching skills, making you more confident and skilled in your craft. Free coaching sessions sometimes result in actual coaching clients.
- Referrals – Through word of mouth, you can promote your business. Friends, family, fellow military spouses, former colleagues can help spread the word about your life coaching business. Current clients make great salespeople for you, especially when they are impressed by your services.
- Market Online – The most effective way to engage coaching clients is to go where your prospective clients frequently go, which is mostly online. You can do so using various avenues like social media platforms (Facebook, LinkedIn). Also, a website needs to be created for your life coaching business. It is a valuable informational tool for both current and prospective clients. Your business website is where the most recent information on you and your business is displayed.
I hope these tips on how to promote your life coaching business as a military spouse will guide you into locating and identifying your target clients. Life coaching services are very much needed in the military community but do not limit your services to only military families; as long as you are registered in your state, you can also have civilian clients.
However, as mentioned earlier, before you begin promoting your coaching business, you must check with the proper authorities because there might be a few restrictions on advertising any business depending on your location.
Margaret K. Olubiyi
Writer, Coaches Training Blog community