How to Get Health Coaching Clients: The Power of Word of Mouth

As a health coach, you’ve probably been thinking about this question: “How to Get Health Coaching Clients”. Modern life has made people almost busy all the time. If they are not at work or at school, you will find them at the gym, shopping malls or any events that include music, food and drinking. So, amidst this busy lifestyle, if you are a health coach who has new products or services to offer or are trying to lure in new customers, you would have to use a variety of effective marketing strategies that would do the job for you.

Word of mouth can be one of the most effective ways to grow your health coaching business. It’s free, or at most costs very little, yet very few coaches use it to anywhere near its potential!

Consider this: If you know how to get health coaching clients through word of mouth and you got just one referral from each one of your clients, over the next 60 days you’d double your client base! What would that mean to your potential income and how many more people would you be helping in supportive and uplifting ways?

How to Get Coaching Clients Through Word of Mouth 

So, how do you maximize the power of word of mouth? Here are four steps you can take now:

  1. Really appreciate your clients and let them know you value them

This is the most important, yet overlooked element of getting health coaching clients and creating endless referrals. Many businesses focus more on profits than on people. Focusing on profits alone can be detrimental to success and a word-of-mouth strategy looks beyond just profit and more into how you can enrich your clients’ lives.

Action: At least once a month, take the time to communicate with each of your clients and show them you appreciate them. Send them something of value, something unexpected, a bonus webinar session, a special piece of news you just found. Make it relevant to them and do it regularly.

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  1. Create an exceptional experience each time they deal with you or your coaching practice

If you can make doing business with you an exceptional experience, your clients will want to tell a lot of people. People want amazing experiences!

Here is an idea: Every two months, invite your best clients to a meeting and the coffee and cake is on the house. Every client that attends gets a card and a voucher from the coffee shop owner as an appreciation for their support and a treat for achieving their health goals. The voucher is a ‘Buy One Get One’ free coffee voucher. So, they are encouraged to come back again. And because the coffee shop owner is exposing his business to potential new clients, you just pay the cost of the coffee and cake your clients eat. Just a little extra touch can make dealing with your coaching practice that much more of an exceptional experience!

Action: What can you do now to add little things that make an exceptional experience? Perhaps you can use the above example or something similar. Remember, start creating exceptional experiences today.

  1. Give your clients incentives for giving you referrals

If you’re being passive about referrals then you’re sitting on a gold-mine. Come up with ways of rewarding your clients for referring business to you. They could receive free gifts, such as a 30-minute back massage voucher for referring a friend or a free style cut from an award-winning beauty salon. Or perhaps a free 30-minute health check at a trusted health center would be valuable or a voucher to use at an upmarket health apparel store. The businesses involved would welcome the opportunity to have new clients come their way and would be happy to give that first style cut or treatment for free if they understand the potential value of a new customer.

Action: Develop a referral package for your clients and reward them for referring people to you. Come up with rewards that will be beneficial to your clients. The package would include a letter explaining why referrals are important to you, and a series of referral cards that your client can give out to others. Present it professionally and it will hold more value, more worth. 

  1. Ask at the right time!

When is the best time to ask for referrals? Any time! If you have followed the steps listed above, you’ve let clients know they are appreciated, you’ve made dealing with you an exceptional experience, and you give them an incentive to share your message with friends.

Action: Draft up a letter or e-mail today and just send it off to your clients letting them know how much you value them and enjoyed working with them in the past. In the email, include something that is going to be helpful, useful for them to use, read, or understand. Then over the next two to six weeks, develop your referral package, and start to use it. The key is to do something now!

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Jeannie Cotter
Editor/Writer
Writer, Coaches Training Blog community

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