Finding The Ideal Coach Marketing Plan For Your Mental Health Coaching Practice

Finding the ideal coach marketing plan is vital to the success of your coaching business. To be able to locate the right plan to work for you, there are questions you must ask yourself.  

About Mental Health Coaching 

What is Mental Health Coaching? It is an evidence-based treatment focused on support for individuals living with mental health challenges. Mental Health Coaching is action-oriented, with emphasis on improving one’s present life and attaining future goals and this is achieved by helping individuals better cope with anxiety and stress.  Mental Health Coaching is NOT the same as Mental Health Therapy or Counseling, which focuses on diagnosing and treating mental health illnesses. According to Medical News Today, Mental Health Therapists may use various therapeutic techniques to help a person manage anxiety, depression, and other mental health conditions.

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Five Questions to Help Identify The Right Coach Marketing Plan

A coach marketing plan is a tool that offers a guide for the individual to implement steps necessary to align with stated marketing objectives. In a nutshell, a coach marketing plan is created to help figure out how to grow one’s coaching business.  As a mental health coach, there are some relevant questions you need to ask yourself before you can move forward.

Marketing plan for coaching businesses by Tony Stoltzfus, a professional coach, coach trainer, and author of bestselling coaching book coaching questions, has proven quite helpful in my coaching business. I always like to share these tips whenever I have the opportunity to do so. To create the ideal marketing plan, he states that there are five questions to ask oneself. These questions also come with action steps. 

  1. Service/Product Offered: What do you have to offer your prospective clients? 

What are your best skills, and what is your expertise?  Where do you want to focus? In this case, it will be mental health coaching services. 

Action Step: Create a list of the services you intend to offer your coaching clients. You    will include the costs and details about all the services and products offered. It is at this stage; you decide if to offer complimentary coaching sessions or programs.

  1. Your Ideal Clients: Who do you plan to serve or help?  

Who needs the services you have to offer?

Who do you have in mind to coach?

Action Step: Build a profile of the type of clients you are looking to serve. The profile will consist of demographics such as age, gender, profession, education, needs. Also, highlight locations where your ideal clients naturally frequent, such as hospitals, rehabilitation centers, clinics, social service agencies, faith-based organizations, virtually and more. 

  1. The Key Distinctives: Why would they want your services?  

What are their felt needs? (i.e., what are their wants, what they hope to change the most). What makes you credible in their eyes in that area? (mental health).

How does what you do meet those needs? How will your service benefit them?

Action Step: Draw up a list of the top five reasons your prospective clients would purchase your services. Then find a way to test your thinking with selected individuals (a friend, co-worker, family member) to make sure it is suitable.

  1. The Pitch: How will you get your message across? i.e. 

How will people find out about you?

How will they learn enough to want to hire you?

How will you follow up? What will you say to prospects to turn them into clients?

Action Step: You will create a simple strategy for getting your message across to your target audience (i.e., advertising your business online, networking, speaking events, referrals, writing, distributing business cards.).

  1. The Plan: When will you start? 

What is your plan of action? What do you need to do first?

When will you start designing your practice? What time frame do you have to get it launched?

Action Step: Draw up a rough draft or outline of a plan of action that takes you from designing your practice through launching it.  

Final Thoughts

We live in a fast and busy global society where many people struggle daily with mental health issues like stress, anxiety, and depression. In 2017, an estimated 11.2 million adults in the U.S alone., or about 4.5% of adults, had a severe psychological condition, according to the National Institute of Mental Health (NIMH). The need for mental health coaching professionals is rapidly growing. Finding the appropriate coach marketing plan will significantly make a difference in locating prospective clients.

Margaret K. Olubiyi
Life Coach
Writer, Coaches Training Blog community

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