Effective Health Coach Marketing Materials For The Aspiring Coach

Looking for better health coach marketing materials or resources to help boost your new career in health coaching? How about checking out the ones listed in this article. We hope you find them quite helpful. 

Effective Health Coach Marketing Materials For The Aspiring Coach

As a new and aspiring health coach, it is vital to locate the right resources that will work for you and your business. What may work for seasoned health coaches might not be ideal for you. Different marketing materials or resources work at different phases in one’s profession or business. 

Before we delve into effective health coach marketing materials for new coaches, let us learn more about health coaching as a profession.

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About Health Coaching & The Health Coach

In the last few years, more organizations have been utilizing the services of health coaches, fitness coaches, and wellness coaches. In healthcare, a significant improvement in individuals’ overall health & wellness has been seen not just here in the United States but in many other countries as a result of this new trend. The need for these types of coaches has become more in demand than ever. Health Coaching has become a profession closely tied to primary care, and allied health professionals such as Medical Assistants are at the forefront of coaching in ambulatory patient services. 

And so, what is health coaching?

According to an article by the American Association of Medical Assistants (AAMA), health coaching is a primary care innovation designed to solve or alleviate patients’ problems, not understanding and not to agree with clinicians’ advice. Health coaching helps to improve health outcomes, lower costs, increases productivity, and enhances patient satisfaction. The role of a health coach is to help clients set health-related goals, create action plans to guide clients into attaining their desired goals. 

Health Coach Marketing Materials That Can Positively Impact Your Coaching Career

To thrive in your health coaching career, you will need health coach marketing materials that will help you attract more clients, effectively promote your business, and retain your coaching clientele. What type of marketing materials should I get? You might ask! Well, let us take a look at the following ones:

  1. Social Media Resources: Social media platforms are where everyone goes, whether for professional reasons or pleasure. Platforms such as Facebook, Instagram, and Twitter are perfect not just for experienced or seasoned coaches but also for aspiring health coaches looking to promote their business and attract prospective clients. Examples of social media tools or materials used today to help boost one’s health coaching businesses are Buffer, Hootsuite and Pinterest to promote blog content.  
  1. Newsletters: Some might think sending out newsletters is a waste of time, but it really is not. The thing is newsletters are the ideal way to engage prospective clients. If you already have an email list of people you know whether personally or professionally, write engaging content customized for them. Engaging your email list is crucial to keeping your audience informed about your blog content and other relevant information. 
  1. Business Website: Creating a professional and functional website will help you effectively advertise your business and coaching career. Your website is a tool to highlight who you are and what you have to offer, for example, your health coaching programs. 
  1. A Health coach Directory: This marketing material provides an online database of available health & wellness coaches, easily accessible by service type, location and specialty area. This tool or resource can attract prospective coaching clients. 

Promoting your coaching career or business should be of utmost importance, especially as a new and aspiring health coach. The hope is that these health coach marketing materials will yield profitable results for you and your career when you utilize them. 

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Margaret K. Olubiyi
Life Coach
Writer, Coaches Training Blog community

FREE Video Course: How to Build a High Paying Coaching Business

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