When you are looking at various coaching models, one of the biggest variables is the length of the initial client coaching commitment. You can find anything from a one session at a time commitment, which isn’t really much of a commitment at all, to a year long commitment. For some coaching models, like some masterminds, the commitment can be even longer. At JTS Advisors, we use a coaching model of a minimum initial 6 month commitment, after which the client can choose to be coached on a month to month basis.

The Coaching Rationale For The 6 Month Minimum

Six months is the minimum amount of time needed for most clients to achieve measurable stable results. Why? Well, in some ways, coaching is like peeling an onion. As coaches, we want to move our clients into action to realize their goals and dreams. But most of the time this means working through various layers of resistance and limiting beliefs. What often happens is that clients become their own worst enemy around months 3-5. At that point one of two things happens. Either they mistakenly feel that they’ve made sufficient progress that they can handle the rest on their own, or they’ve reached one of the inevitable roadblocks and need help and encouragement to keep them from backing off and giving up on their goal. In either case, a model which allows the client the choice to stop coaching at that point is a disserivce to the client.

Coaching Models Also Impact The Coach

In addition to serving the client less well, coaching models of less than 6 months often require significant extra time, energy and cost for the coach. For instance at JTS Advisors, we provide all new coaching clients with various materials to prepare them to get the most from their coaching experience. These include written materials which have a hard cost, online materials, and assessments which require extra time for the coach to revue and evaluate. In addition, with shorter commitments, you have to spend significantly more time on finding and enrolling leads in order to keep your client pipeline full. Thus your income is potentially less stable.

All in all, coaching models that entail less than a 6 month commitment from the client are less desirable for both client and coach. You will have more client success, less personal frustration and more income if you design your coaching packages with a six month or more time frame.

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Dorine G Kramer
JTS Advisors Strategy and Accountability Coach