One of the best things you can do to help your business success coaching clients get more business is to help them define what they do. We can laugh and agree that we can’t be all things to all people. But do we really understand that thinking everyone is a potential customer means that no one is really our customer? In today’s world of high speed marketing and information, the competition to win customers is fierce. But why do people, including business success coaching clients, fail to clearly define their target markets?
The 3 Most Common Business Success Coaching Mistakes
1. It’s too basic too really be important. One common business success coaching mistake is in determining a niche is that clients think that because it seems so simple, they gloss over it quickly.
2. Discovering a target market is too much work. It does take work, resources, and time to decide on a market. Most people without a business success coach stop often stop short when they realize how much effort it can be.
3. Failing to gather information. Data must be collected and analyzed so one can make wise business choices instead of choices based on personal or emotional preferences.
The Fear That Keeps People From Success
In this economy it’s hard to think of turning anyone away who would willingly pay you. Even if your coaching clients want every customer they can get, they still need to call them by name to get their attention in the crowd. Not literally, of course, but by marketing to them in such a way that they see your client as the solution to what they need or want most. Which is more attractive to you? “Meat for Sale” or “Made to order Kobe Burgers.” Even if the second option is not enticing, the first option sounds a bit suspicious. What type of meat? Is it even safe? There is something very attractive about seeing an ad for your specific need. Almost as if they know you personally. In this competitive market, your coaching clients need you to help them find a way to shine above the rest.
JTS Advisors Designated Accountability Coach