Business Success Coaching: The Communication Illusion

In business success coaching, how important do you believe it is to improve your client’s communication skills? Take my word for it, it’s critical for the success of every business. If you are a business success coach, convey these 3 keys to your clients, and you won’t have long to wait for some great testimonials on the improvements in their productivity and business success.

3 Keys To Communication Your Business Success Coaching Clients Must Learn

1. Be totally clear in your communication and don’t leave anything open to interpretation. This is particularly critical in assigning responsibilities, making contracts to render service, and writing job descriptions. The best way to look at this is to treat it as a variant of a SMART goal. Make sure you are communicating something specific with a measurable outcome. It needs to be doable and reasonable, and it needs to be time-bound with a deadline for completion or a specific program length depending on the situation.

2. Put everything in writing and make sure that everyone who is involved has a copy. That doesn’t just mean send a memo. It means get some acknowledgment back from the involved parties so that you know they actually saw what you sent. That way there is no room for the “I never saw that memo” excuse.

3. Have systems in place for your business communication. Even if you don’t have any staff, have a protocol to follow when you enroll clients, sell services or products, or whatever your particular business does. Design your forms, contracts, etc. in a way that allows you to fill in the relevant dates, names and services so you don’t have to recreate them every time you have a new client.

The Communication Illusion

George Bernard Shaw said, “The single biggest problem with communication is the illusion that it’s taken place.” If your business success coaching clients frequently find themselves disappointed or arguing with their own clients, employees or suppliers, or wasting time because what they were expecting is not what they are getting, take a closer look. You might find that what they think of as clear communications are really not very clear at all. And if you are not coaching them on this issue, their businesses will suffer and your own business success coaching opportunities will also suffer in turn.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Dorine G. Kramer
JTS Advisors Strategy and Accountability Coach

FREE Video Course: How to Build a High Paying Coaching Business

Facebook comments:


  1. says

    It’s funny how people overlook their body language, and covering their butts in business. I’ve seen plenty of people go through business propositions and forget the paper deal, I don’t understand how someone can work with someone if they don’t even get anything in paper? Wouldn’t that be counterproductive don’t you think? Great article. Keep it up!

  2. Jeffrey T. Sooey says

    Anything you’re serious about… people put in writing. No doubt that putting agreements on paper is a key part of the process of business.


Leave a Reply

Your email address will not be published. Required fields are marked *