You cannot succeed in building your coaching practice without the most suited coach marketing strategy or strategies. Appropriate marketing tools are required to be successful in any business. In this article, we will highlight four helpful marketing tools to grow your addiction recovery coaching business.
What is Addiction Recovery Coaching?
Addiction recovery coaching is a niche of coaching that has to do with changing a person’s life by altering how they think (their thought process or mindset). This coaching niche sometimes falls under Behavioral Coaching because it offers behavioral health support for individuals with a history of substance use who are now in recovery. Addiction recovery coaches work with individuals dealing with various forms of addictions; drug addicts, alcoholics, sex addicts, food addicts, etc. The coach works with clients to make better life decisions, and they assist in various aspects of healing, such as detoxification (detox) with close monitoring by a physician or nurse, harm reduction, and helping in restoring support from loved ones. Addiction recovery coaches help clients recognize their strengths, like optimism, gratitude, creativity, and resilience, so they can use them to overcome challenges.
Coach Marketing Strategy For Your Addiction Coaching Recovery Business
Looking for the best coach marketing strategy or strategies to grow your addiction recovery coaching practice? Let us check out the list below.
- Networking : Engage in face to face interactions with members of your community (i.e., networking with like-minded individuals, colleagues, community leaders, your local library, community college, etc.). It would also help if you connected with mental health therapists, medical providers, treatment facilities, domestic violence advocates, other private and state health agencies. Explain your services, how it can help people and then work on developing a professional relationship with these organizations. Working together creates a lifelong, mutually beneficial relationship.
- Build an Online Presence : Create a well-defined business website to showcase your expertise and back it up with your credentials. Use Facebook, Instagram, LinkedIn, to get your message out there. Create a blog that caters to your addiction recovery coaching market niche. Update the blog frequently with engaging and helpful posts to excite existing and potential clients. A blog page or site is more personal and immediate than a website. People want to know who you are, what you can do for them, and your personal story if it’s relevant. Your potential clients will want to hear what you have to say.
- Training & Credentials: Although coaching certification and training is not mandatory in the coaching industry at this time, it is strongly recommended by industry experts to have it. Coaching credentials and at least a basic background in addiction recovery are typically required by agencies or organizations you may work with or for. Obtaining the proper training, credentials and engaging in specialized training like Intervention, Anger Management will make you more marketable in your area of specialty.
- Complimentary Sessions: One of the easiest ways to promote your coaching practice is by offering free sessions to prospective clients. Through word of mouth, social media connections, personal and professional relationships, etc., you can locate potential clients and offer free phone or in-person coaching sessions. Someone will know one or more people requiring your services. Referrals from current clients can grow your client base-If your clients are pleased with your services, they will be expeditious in referring people they associate with and care about.
These four coach marketing strategies are sure to effectively promote your business while making you stand out from the rest of your colleagues in the business of addiction and recovery coaching. Begin implementing them today!
Margaret K. Olubiyi
Writer, Coaches Training Blog community