How to Create the Right Coach Brand Marketing Strategy

The term coach brand marketing strategy might sound esoteric, so let’s take the mystery out of it so you can devise and implement your own coach brand marketing strategy that fits into your business plan.

But first, let’s get the terms right.

What is Coach Brand Marketing Strategy?

Strategy comes from a Greek word stratagein which means, to be a general. Think of a marketing strategy as an overall plan of action needed to win a business war. The smaller, detailed actions are called tactics. You can have tactical plans which help you achieve your marketing strategy.

Now, let’s define branding.

Branding is the practice of using your business name and logo in marketing communications so the consumer would better recognize you for what products you offer in the marketplace. It builds trust and loyalty among your clients, allowing you to penetrate future markets with new product offerings more successfully.

Put marketing and branding plans together, you get a coach brand marketing strategy. It is basically an overall plan of branding and marketing actions you intend to take in order to accomplish a specific goal for your coaching business.

What Really Works When It Comes to Marketing?

Most of us don’t have a good enough answer to this important question. Successful entrepreneurs or business people learned by a combination of study and trial and error.

From their hard-won experience they have discovered that a real marketing campaign will take into consideration at least the six points which are outlined below:

1. Target Your Market

Your marketing will produce the best results for the lowest cost when you identify the best people to send your marketing message to and design the message to appeal to their greatest need.

If you are able to break down your target market into submarkets you can then write marketing messages that specifically speak to the needs of those people (an example is breaking down your own client list into clients who buy most often, clients who spend the most money with you, clients who have been your customers the longest and then offering them special deals based on the category they fit into).

2. Create A USP For Your Business

USP stands for “Unique Selling Proposition”.

It is a statement of what is different about your coaching company and its products. Your USP amplifies the benefit of doing business with you and why you are better than any of your competitors.
Create your USP and put it on all your promotional materials, invoices, etc.

3. Always Make an Offer

Make sure you ask your prospects and clients to do something when they receive your promotional material. By offering them something you know they are likely to want and giving them a reason to respond to your offer, you are making it easy and desirable for them to respond.

4. Create and Maintain a Client Information Database

Most people who receive promotional material from you won’t contact you the first time they receive one.

But once they contact you, you must create and maintain a database that allows you to consistently contact them with offers to respond to.

Many sales come as a result of following up with prospects who were previously contacted but didn’t buy right away.

5. Expand Your Product Line

Getting new coaching clients is more expensive than selling to existing ones. By regularly developing new coaching products and services to sell to your clients and offering these new products and services to them, you can expand your business efficiently and easily.

6. Test Your Promotions

Track the effectiveness of your promotional activities. How many people responded to your mailings, flyers or ads?

Are promotional activities giving you a good return? What can you do to make your marketing more effective, e.g. change your offer, headline, price, or the timing of your offer?

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