The life coaching business paradox is: in order to do what you love; you have to do what you don’t love. The biggest coaching career myth is that if you do what you love, then the money will come. Or, if you follow your passion you’ll become the best in the world at what you do. Unfortunately, this type of thinking is the kiss of death for your life coaching business. In the life coaching business you’ll do lots of things you don’t love or that you aren’t good at, and, consequently, will take … [Read more...]