You Can’t Separate the Business and Practice of Coaching

The business and practice of coaching go hand in hand. One feeds the other. They have a symbiotic relationship: without the success of one, both will probably die.

Building and maintaining a successful coaching business is a real challenge. Unfortunately, many coaches are unable to earn a livable income in pursuit of their entrepreneurial dream. Competition is tough, but the knowledge needed to run a business is often lacking.

You Must Know Both The Business and Practice of Coaching

The business and practice of coaching are inseparable unless you work for a coaching or consulting firm. If you are an employee, you generally avoid most of the responsibilities of running a business. However, if you strike out on your own and start your own business, it is imperative to understand the business and practice of coaching

The Practice of Coaching is Different Than the Business of Coaching

When deciding to become a coach, the first step is to take an accredited coaching program. Most people know that. They learn the skills and obtain the knowledge essential to having a successful coaching practice. Without these skills you will be unprepared to help people achieve their goals. Without these skills, your coaching ability may be lacking and your client list will be empty.

The Business of Coaching

However, having a successful coaching business takes a separate set of skills. These skills are necessary to the successful operation of a business. Anyone who has ever owned a business, from a small home-based one to a large multiple location company, knows that having the right business skills usually means the difference between success and failure.

The business and practice of coaching not only means you have top-notch coaching ability, it also means you have the required business skills needed to run a profitable business.

Good business skills will help you:

  • Define your coaching niche and target a profitable market perfect for your skills.
  • Build a coaching business relevant to your community and to the changing dynamics of the coaching industry.
  • Learn how to market and implement the right marketing strategies to attract new clients and retain current and past clients.
  •  Learn how to properly handle administrative tasks, such as licensing, taxes, business plans, office space and location, and other important business administrative duties.
  • Set your fees correctly and subsequently raise or lower your fees if needed.
  • Ensure that your business adheres to and exceeds all ethical and legal standards.

Understanding the Business and Practice of Coaching Means Success

There are certainly people who are so talented at what they do that they can still be successful without the right business acumen. However, even these people would probably be more successful if they learned and practiced good business skills.

For most individuals striving to become established coaches, the combination of both the practice and the business of coaching is crucial for success in a very competitive industry. Successful coaches are usually great at helping people obtain their goals, and they are also great at operating a business in today’s fast-paced, uber-competitive market.

Know how to Coach and know how to run a business? Then, know that you will have a very successful career.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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The Business of Life Coaching is More Than Coaching

Most people who become life coaches don’t think about the business of life coaching when they first get in to the business. Most people only think about the coaching aspect of life coaching.

But, if you open your own practice, life coaching is most definitely a business. An extremely competitive one!

The business of life coaching is like any other business. It needs to be set up properly, promoted widely, and run smoothly for as long as it is in business. The business of life coaching is just as important as the coaching. Even if you are a great coach, if you don’t run your business correctly, you will ultimately fail.

Life Coaching is a Kick-Ass Life

Yes, being a life coach is wonderful. You get to set your own hours, work with wonderful people, help those wonderful people reach their goals and dreams, and make good money doing it. What more could you want in a career?

But, this kick-ass life is a business, and the business of life coach success means doing things the right way so you can realize your potential as a coach.

6 Keys to Success in the Business of Life Coaching

  1. Start slowly. This means that if you have a job, don’t quit it right away. Start your life coaching business on the side. Yes, this might mean that you work two jobs for a time, but the kick-ass life doesn’t always come easy. Don’t quit your day job until you see some results in your coaching business.
  2. Focus on one thing at a time. Start by focusing on what you need to start a business – business licenses, city permits, bank accounts, office space, office furnishings, and more. Take care of each of these things one step at a time. Once you have completed one task, move on to the next.
  3. The business of life coaching is no different than any other business – it is tough to do it alone. Having a partner, virtual assistant, web designer, or business consultant will make life easier. It’s almost impossible to do it all yourself in today’s complex business environment.
  4. Put money aside. Yes, you can start a coaching business with little out-of-pocket money, but it sure helps to put money aside for those times when you need it. You may need it for more education or certifications, marketing, more furnishings, or other expenses that may come along.
  5. One often overlooked item when starting a coaching business is insurance. Why would a life coach need insurance? General liability is sometimes referred to as “slip and fall” insurance and will cover any injuries that occur on your premises. Professional liability insurance, also called errors and omissions insurance will cover you if any claims are made due to your coaching. You might not think you need insurance, but without it you are naked and exposed.
  6. The business of life coaching is all about marketing and promotion. You can do everything else right, but if you don’t have an effective marketing campaign, your business will be on shaky ground. Almost every business needs to market their services or products, and coaching is no exception. If you detest marketing, hire someone who is good at it. Being a good coach is essential to owning a successful coaching practice, but if you don’t market and promote, no one will ever know how good you are! Your life coaching business is dependent on your ability to promote your services and let the people of the world know how much you can help them achieve their goals and dreams.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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What Types of Life Coaching Business Niches are Right for You?

Life coaching is not monolithic – there are many variations and types of life coaching business niches. A life coach can select a specialty in which he or she has experience or passion, or one which appears to have a large target market and a lack of coaches. There are many types of life coaching businesses – what is the right one for you?

What Types of Life Coaching Business Niches are Right for You?

Selecting the right life coaching business niche can mean the difference between success and failure. As the industry continues to grow and more people become coaches, it is becoming increasingly important to have a specialty. It is much more effective to promote yourself within a tightly defined niche than as a general practitioner who is looking to coach any and all clients.

Here are some of the criteria to consider when selecting among the various types of life coaching business niches.

It may not be necessary to consider all of them, but ignoring all of them will probably set you up for failure.

  • Intense Need: Find something for which there is a strong perceived need – a painful issue or set of problems for a group of people. The greater the pain, the more likely the niche is profitable.
  • Passion: Find something you feel passionate about. The more passionate you are, the more effort you will put in to promoting and working the niche. Passion doesn’t directly lead to profitability, but it leads to hard work and satisfaction, which can then lead to financial success.
  • Lack of Coaches: Is the specific niche underserved? Do you see a lack of available coaches for the target market? A coaching business will grow much faster and have a greater chance for success if there is less competition.
  • Examples of Success: Though a lack of other coaches in a niche is usually a good thing, it is also beneficial to see a few examples of the success within the niche. If people are paying money to coaches working within this niche, there is some precedent for success.
  • Discretionary Income: Does the target market have money to spend? Can these prospective clients afford your services? Without this discretionary income, your services may be in demand but still out of reach for those you are trying to reach.
  • Be the Very First: This may contradict the criteria that seeks examples of success within the niche, but it is something to consider. The list of various types of life coaching business niches can increase by one if you create your own. If you are the first, the market is all yours, at least for awhile. One of the best ways to be the first in a niche is to take an already defined niche and narrow it even further.
  • Outcomes: You may find the perfect niche, with a large target market, plenty of discretionary income, a lack of experienced coaches, and one for which you have the passion, but if you can’t supply the right outcomes for your prospective clients, then you won’t be able to find success. Know what you can offer before you start promoting yourself within the niche.

So many types of life coaching business niches – which one do you select? If you don’t do your due diligence before jumping in, and consider the criteria listed above, your chances of success are limited. Know the market for various types of niches and then capture that market.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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What is a Good Name For a Life Coaching Business?

What is a good name for a life coaching business? Is it best to just use your name? John Doe Coaching? Or some variation with your name? John Doe Expert Life Coaching? Or is it best to leave your name out of the title? Expert Life Coaching.

It is not easy to answer the question, “What is a good name for a life coaching business?” However, there are a few guidelines that can help you select a good name for your life coaching practice.

What is a Good Name for a Life Coaching Business – the Mistakes

There are two principal mistakes people make when naming a business – these two mistakes should be avoided if you want people to find your life coaching practice on the Internet or in the real world.

  1. Using unusual spelling to be different. People may forget the spelling or may not be able to find you because of the odd spelling. Worse, they may find a competitor who spells correctly.
  2. Trying to be too cute or clever. If your name is too cryptic and you have to explain what it means every time you hand out a business card, it’s not a good business name.

What is a Good Name for a Life Coaching Business – the Fundamentals

  1. Is it easy to spell? People looking for your business on Google or in a phone book need to be able to spell it correctly. Help them locate you by making it easy to spell.
  2. Is it memorable? There is a fine line between too clever and memorable. Get a second and a third, and a fourth opinion before you finalize a clever name. You want people to remember but also know what it means.
  3. Will the name tell people what you do? Life Coaching for Athletes. From this name, people will know what you do and who you do it for.
  4. If you already have a reputation, either locally or nationally, you should use your name in the title of the business. You can add a descriptive word or two, but you want people to be able to find you if you have already earned a positive reputation in the industry.
  5. Make sure your name is unique. You should check the Internet before you finalize the name. You don’t want to share a business name with another coach. What is a good name for a life coach? Making it unique is a start.
  6. Before you decide on a name, check to see if the domain is available. Having your business name match your domain name is important. If you want to name your business, John Doe Life Coaching for Change, you want to make sure a domain name with those words is available. You may think your name is unique, but you would be surprised at all the domain names which have already been purchased.

What is a good name for a life coaching business? Naming your business may seem like one of the simplest decisions you will have to make. However, your name is something that will be part of your business for as long as you stay in business. It is your brand, your identity, your company soul. Selecting a great name is the beginning of a successful business.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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The Secrets to Writing a Business Plan for Life Coaching

Writing a business plan seems like a difficult task, but there are some easy secrets to writing a business plan for life coaching  that will allow you to create a simple yet effective plan that will help knock your business out of the park.

Every business, even a life coaching business, needs a business plan. It is your structure, organization, and vision. It is important to know where you are going and how you are going to get there before you start your business. You cannot run a race and expect to win if you don’t know the location of the finish line nor the best route to get to that line. Writing a business plan for life coaching will provide you with a great start and put you on the fastest and most effective route to that finish line.

Secrets to Writing a Business Plan for Life Coaching

  1. Write a mission statement. What do you want to achieve? For example, you may write “I want to motivate and inspire over 100 clients to achieve their goals and dreams. You can also add the types of clients you are seeking if you have specific niche. The mission statement is general with some specifics ( over 100 clients, specific niche, etc.)
  2. Define your service or product. If you have a niche, define it – life coach for single mothers, life coach for ex-athletes, life coach for corporate executives, etc.). Describe what you have to offer. – experience, training, certifications, degrees, etc.)
  3. How are you going to market your service? This should include a list of the various ways you plan to promote your life coaching practice. One of the most critical secrets to writing a business plan for life coaching is to be specific about your promotional methods. You should have at least a few methods researched and designed before you even think of starting a business. You can add, delete, or amend the list later, but you must be ready to go the minute you open your doors for business.
  4. What other types of products or services can you offer? This is one of the forward-looking parts of the business plan. Writing a business plan for life coaching should include alternate income streams, even if these potential sources of additional income are a few years down the road. Having alternate streams of income means you have three or four sources of revenue instead of one – like a eight cylinder engine having much more power than a four-cylinder engine.
  5. Who are your target clients? This goes along with your niche, but this section also serves to identify them in greater detail. How can you get to know your target market (free workshops, seminars, email blasts, offering free services, etc.)? What outcomes do they need?
  6. Your business plan should also detail your organization and structure. How many employees? Type of business ( corporation, etc.), how you will market (do your own or hire someone), what permits and licenses you need, and anything else that is needed to set your business up and have it running smoothly.
  7. The last part of the plan is the other forward-looking part of the plan, and should include your vision for the business. Writing a business plan for life coaching should include your thoughts on what your life coaching practice should look like in one year and five years. Be more practical at the one-year mark, and think big, really big, for the five-year mark.

Writing a business plan for life coaches takes some time and effort, but you will find it is time and effort spent wisely. Writing a comprehensive business plan for life coaching will give you a solid foundation for the your practice in the present and a vision for the future of your business.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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5 Steps to Building Your Coaching Practice in to a Million Dollar Business

Want to build your coaching practice in to a million dollar business? It is possible if you work hard and have a plan. Of course, not every coaching practice will end up generating a million dollars, but you can create a successful and very prosperous coaching practice if you carefully follow these five steps.

A Million Dollars From your Coaching Practice in 5 Steps

Before the steps are spelled out, you will notice that the word “easy” was not used as a qualifier. You see the word “easy” often in articles about how to build a successful coaching practice, but not in this one. Building a successful business is never easy, but it is possible.

Lay Out a Solid Foundation

Starting a business takes plenty of strategic planning. It starts with a good business plan in which you outline the core details of your coaching practice. A business plan should clearly state your business goals, the type of coaching you will do, your target customers, a comprehensive marketing plan, any needed financing, and other administrative details.

Marketing, Marketing, and Marketing

In real estate the mantra is – location, location, location. But, for an entrepreneur, the mantra is – marketing, marketing, marketing. You have to create a marketing plan (part of your business plan), properly implement that plan, have ways to measure it, and then be able to adapt it, eliminate it, or start all over with it.

Marketing is forever – you will always need to market. The hope is that as you gain clients, your clients will do plenty of word-of-mouth marketing and generate referrals, but no business survives only on referrals. Marketing involves networking, traditional advertising, online advertising, social networks, writing, free information, and any way you can get your name out to potential customers.

Retain Your Clients

Though marketing and referrals will bring in new clients, the longer you retain a client, the more you will make and the less you will need to spend on marketing. To do this, you need to deliver value, respond quickly to potential, current, and past clients, and get results. Even if clients like you and feel comfortable with you, they will need to achieve the desired outcomes to stay with you.

You should always be seeking new ways to serve them, provide them with value, and allow them to achieve their goals. Once they do achieve goals, you should recognize their achievements with gifts or incentives, and feel the same joy they do.

Build Your Coaching Practice as a Business

You are not only a coach, you are also a business. To generate more revenue, you need to create additional stream of income. Coaching one-one-one will be the core of your business, but you can venture out in to other avenues of wealth creation. Explore group coaching, coaching by email, mentor coaching, DVDs, books, article writing, seminars, and more. To build your coaching practice in to a million dollar business, alternate streams of income are essential.

Confidence

Though confidence cannot be quantitatively measured, it is perhaps the most important trait for any entrepreneur. Confidence is not cockiness, as cockiness often leads to sloppiness and cutting corners. Confidence is about positive focus, work ethic, and understanding the potential and power you have to be a successful coach and a prosperous entrepreneur. Your coach practice thrives on positive confidence.

These five steps are not easy, and they require imagination, concentration, and perseverance. They don’t detail each and every move you should make – business is like a game of chess; there are certain ways you must move, but when you do them and which piece you move depends on the time, the situation, and the competition.

Build your coaching practice in five steps? Build a million dollar practice with these five steps? It’s not easy, but it is very possible!

SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit. Go HERE to get it FREE

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Starting a Life Coach Practice – 6 Ways to Get Clients

If you are staring a life coach practice, you have made a good decision. You are entering a business in which you can help others while helping yourself.

Starting a life coach practice entails the usual steps for starting any business – licensing, business plans, office space, and other business related items. It also requires training, education, and coaching materials.

Starting a Life Coach Practice With Clients

The most important goal after starting a life coaching practice is to get clients. After all, what are you if you don’t have clients? A failed life coach! Without clients, you won’t be able to prove to the world what a great coach you are. There are two basic places to attract and obtain clients – online and offline. If you aren’t already online – get on what used to be called the information superhighway as fast as you can.

6 Tried and True Ways to Get Clients

Find Your Own Corner of the Web

Yes, you need a website. A coach without a website is like a day without…air. Humans need air to survive, coaches need a website to survive. Everyone is online and you need to have a destination for them to visit. A website shows you are an established player in the coaching world. It a great place to promote and inform.

Be Social on Social Networking

Facebook, Twitter, Pinterest…you’ve heard of these sites, right? If not, it’s time to join the 21st century. Social media sites are a great way to build your brand, promote your services, and create and develop genuine business relationships. Starting a life coach practice without a presence on social media is like being the only store in the mall not on the directory.

Life is a Network

Networking is the best offline way to spread the way about your coaching practice. Networking is all about building relationships and contacts within the business and local communities. Attending local functions, peer group meetings, professional gatherings, and community events are great ways to meet people, hand out your business card, and establish relationships.

Advertising the Old fashioned Way

Print ads and print media aren’t as important as they used to be. However, don’t disregard them entirely. Business cards are still an important way to promote your services, and strategically placed ads can pay for themselves several times over. Print media will probably not make or break your business, but it can certainly add to it.

Speak and You Shall be Heard

One method that is not used by that many people who are starting a life coach practice is to speak at events. If you offer your time for free, and possess knowledge in specific areas, whether these topics are related to coaching or not, you can secure speaking engagements at various community and business functions. It’s a fairly easy way to let people know who you are and what you do.

Write Your Way to Success

One of the best ways to get your name out in cyberspace is to write articles and blogs online. You can create your own blog, guest write for others, or post your article on various online sites. Even if you fell asleep during writing class, you can still be an online writer. Forums are a great place to post your thoughts, comment on the thoughts of others, and to network with others interested in coaching. If you have ever read any online forums, it is obvious that there are very few Shakespeares on there – you don’t have to be a great writer to get people to notice you. Just be honest and reasonable in short sentences!

If you are starting a life coach practice and you use these six methods to attract clients and promote your business, you will be sprinting out of the starting gates faster than most. Taking advantage of each of the promotional methods won’t guarantee success, but it will put you in the fast lane to prosperity.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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3 Steps to Small Business Consulting Marketing

Here are three steps to successful small business consulting marketing. You probably won’t be surprised when you read them, but as with so much in life, it is not about knowing it is about doing. So if you are a small business consultant, or if you want to expand your coaching into that market: resolve, read on, and begin this very day to carry out this plan for success.

Step One – Be an Expert and Be Able to Prove It!

Consultants are not contractors who are hired on a temporary basis to do work that current client staff just doesn’t have time for. They also aren’t people who are hired to come in and do work because they have skills that the regular staff doesn’t, like implementing a website. These are contractors, too. Consultants are experts in an area who can analyze the client’s situation and give them advice, train them and coach them so the client can solve a problem or otherwise improve their situation.

Also realize that while small business owners are in need of a lot of what true consultants have to offer, they are generally skeptical of the value that consultants actually deliver. As a result, it is critical that the consultant grows their expertise, be able to demonstrate it, and also develop a track record of successful engagements and a following of raving fans. To get started, a consultant can to work gratis or at relatively low rates, with the understanding that if the client is satisfied, they will provide testimonials and referral leads for the consultant.

Step Two – Let the World Know

Once you begin to develop real expertise and a few successes in your area, the key to small business consulting marketing is letting the world know! I need to emphasize the importance of this. Without this step, you will die undiscovered. Also realize that this takes a lot of effort. First, identify the small businesses and their owners that can best take advantage of your consulting. Segment this group and identify a group most in need, open to paying for help, and how they can be contacted. Create a compelling presentation that addresses their greatest and most emotionally charged fears and aspirations. Then start writing blog posts and articles, and speaking to them at local professional events. Create a high content whitepapers and videos you can trade for their email addresses. Just remember that delivering real value is essential.

Step 3 – Stack the Deck for Your Small Business Consulting Marketing

As you begin to take on more and more clients, your small business consulting marketing must transition from talking to delivering. It is very important that each and every engagement be as successful as possible. Under promise and over deliver. Make certain that the scope is well defined and understood by all. Over communicate and avoid negative surprises. Remember that at this point the references that you develop are a lot more important than the money you make.

If you work very hard, do all these things and do them well, you will become a very successful small business consultant.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

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Guerrilla Marketing for Consulting Work

Consulting is considered a professional line of work and marketing for consulting is probably best done by spending big bucks with fancy advertisements in expensive professional publications, right?

Well, that’s one way to do it. But, there are other ways to market for consulting work that involve high energy, creativity, and imagination. This type of marketing is called guerrilla marketing, a term used by authors Jay Conrad Levinson and Al Lautenslager to sell a series of books.

Consulting is Very Competitive

Though consulting is a professional, satisfying, and profitable career, it is also a very competitive industry. The industry grew by leaps and bounds for years, but that growth has slowed and there is a glut of consultants marketing for the same pool of potential clients. This doesn’t mean it is a declining industry; it is still a dynamic industry to enter and work, but the marketing rules have changed because of the tough competition.

You must find cost-effective ways to promote your services. With a poorly conceived marketing plan you will either spend to much money or attract too few clients, or both! In a competitive environment, marketing for consulting work takes some cojones and creativity.

Marketing for Consultants in the 21st Century

The first thing to realize is that marketing for consultants in the new economy involves promoting your practice to networks of clients, not just individual clients. Many individuals will become new clients without ever hearing or seeing one of your slick ads. You must learn to create excitement in your current clients so they can spread the word about your services through their networks.

Guerrilla marketing also involves an adaptive strategy toward marketing. Traditional marketing for consultants was more of a one-size-fits-all approach. The digital age has created smarter and better-informed consumers who have access to amazing amounts of information; to reach them, you must adapt your promotional strategies to various media and groups of people. Remember, adaptability and flexibility is the key, though they must always be balanced with a careful analysis of what works and what fails to hit the nail on the head.

Is Guerrilla Marketing Different Than Traditional Marketing?

Damn right it is. Guerrilla marketing forces you to listen to your clients and serve their needs instead of telling them what you do and selling them on what you can do. This new promotional strategy is all about creating new markets instead of taking market share from other consultants. Creating new niches and opening up new avenues for consultants is easier and less costly than prying clients away from others in the profession.

Traditional marketing has always been viewed as an integral part of the business, however, guerrilla marketing IS your business – you will not have a practice without marketing. Marketing is everything. Every ad you place, every time you speak, every client you see, every word your write, every corner of the web you visit, is part of your marketing strategy. Even though this sounds as if marketing will consume your practice and your life, guerrilla marketing actually means you spend less time promoting. If you aren’t devoting specific blocks of time to promotional activities you will be surprised at how much more time you have to work with your clients.

Guerrilla marketing for consultants still requires planning and strategy, but it is more adaptive and interactive with your and your practice. Under guerrilla rules, marketing is your practice!

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Internet Marketing Life Coach Tips

Using the right internet marketing life coach tips can make or break a life coaching business. Internet marketing has not completely replaced the old way of doing business, but it has become an integral way of reaching millions of potential clients. If you are not doing the right amount of internet marketing, you are losing out on numerous new clients and a pile of potential money.

If you have been a life coach for some time, you may have never thought about implementing and managing a website or an internet promotional campaign. However, it is the 21st century now, and if you don’t step in to the digital age, you will rapidly lose ground to your competitors. Researching and putting in to practice some internet marketing life coach tips can save your practice and help it grow and prosper beyond your wildest dreams.

In the past, large businesses had an advantage over smaller businesses, but the internet has leveled the playing field somewhat. Though large business with plenty of money to spend on marketing and promotion can develop and maintain fancier websites, and buy more ads and space online, smaller businesses and life coach practices have plenty of ways to get their name out in cyberspace.

5 Internet Marketing Life Coach Tips

  1. Get your business on Google maps. If you have an actual brick and mortar location, which most coaches do, get your business on Google maps. You will show up when people are searching; Google accounts for over 62 percent of all worldwide searches. You can also list your business hours and phone number, in addition to having some photos of your location.
  2. Have a website. This is an absolute must for every coach who wants to compete in the digital age. Internet marketing life coach tips are almost useless if you don’t have a website. Your website doesn’t have to have all the bells and whistles, but it shouldn’t look cheap. Update content on a regular basis and give visitors something of value – they will remember your corner of cyberspace and your name.
  3. Create a bog. If you have a website, you can easily start a blog by installing WordPress. Blogging helps attract the attention of your target audience and helps you connect with potential clients. If you post helpful information on a regular website, you will attract visitors who will see the value of your information and possibly the value of your coaching services.
  4. No list of internet marketing life coaching tips would be complete without mentioning social media. Some coaches may moan and groan at the words “social media”, but it is almost essential that you understand and use social media such as Facebook, Twitter, Pinterest, Linkedin, and others. Get to know them, use them, and love them!
  5. Write articles, or pay someone to write articles for you. This is one of the best, yet most underused internet marketing life coach tips. You can post your articles on your website or blog, or on other websites or blogs, on internet article sites, or you can post excerpts in forums. You can also get a little creative and turn your articles in to videos and post on Youtube.

The list of internet marketing life coach tips is much longer, but if you begin with these five marketing tips, your life coaching practice will be thrust in to the digital age and you will certainly be on the cusp of prosperity and success.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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