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Life Coaching Business Blunders: What’s Really Holding You Back from Having the Life Coaching Career of your Dreams

March 8th, 2010

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If you feel like you’re working all the time on your life coaching career, yet you still aren’t bringing in new life coaching business at the rate you would like to see, you’re not alone. Many coaches feel the same way. They’ve sacrificed years of their life, only to find that the life coaching career of their dreams seems just out of reach. The reason for this is that most coaches are not running their life coaching businesses like a real business.

Why Are YOU in the Life Coaching Business?

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Some coaches are in the life coaching business because they love learning new things. They sign up for the all the seminars they can afford and read every book they can get their hands on. Then they wait for their life coaching career to take off, but it doesn’t. Unfortunately, there are many great coaches out there who never make money at what they could be the best in the world at doing, simply because they don’t market themselves.

Your Life Coach Career Isn’t Just About Your Clients

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Other coaches are in the life coaching business because they want to make a difference in the world, at all costs. They give away their products and services to people who can’t afford them, hoping these clients will have a “rags to riches” transformation. They hope these clients will give them great testimonials so their life coaching career will be propelled to the next level. Unfortunately, most people who don’t pay for coaching are not really fully enrolled. They have nothing to loose but a little time, and rarely take coaching seriously enough to get optimal results. If you can get your clients who don’t pay to get great results, you have a lot of skills and really should be charging people.

Your Life Coaching Business Doesn’t Have to be Perfect to Be Successful

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Another type of coach is the person who wants to get everything to look just right before he starts his life coaching career. The web page, the business cards, the materials; everything needs to be just right. Unfortunately, most clients don’t buy based on any of your visual aides. They enroll because they perceive you to be the only way to get what they want in terms of what matters most to them, not because you have an aesthetically pleasing life coaching business.

It’s Time to Get Serious About Your Life Coach Career

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If you are serious about your life coaching career, you need to start treating your life coaching business like a real business. That means spending at least 10 hours a week in activity that will result in new business. Some examples are working on joint ventures, new products, and finding new clients. Coaching clients, learning new materials and checking your emails are not revenue generating activity. Coaching clients is actually your reward for doing the work. Like most small businesses, lead generation is the key. Whether you plan on getting new clients through public speaking or internet marketing, you need to create a plan and carry it out.

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach

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How To Handle Problems That Inevitably Come Up When Starting Your Coaching Practice Or Life Coaching Business

March 7th, 2010

When you start a life coaching business or any coaching practice, you will have problems from the start. As soon as you commit and start taking action in your life coaching business, it may seem that everything that can go wrong, will go wrong. You will learn more lessons in the first few weeks and months than you may have thought of in a year of planning a coaching practice from top to bottom.

Your Life Coaching Business Will Be A Series of Two Steps Forward And One Step Back

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When you start your life coaching business, you will make mistakes often. Probably all of these mistakes will cost you time, money and emotion. Don’t be discouraged by this. There is no other way to develop the skills, knowledge and character you need to have a successful life coaching business. Afer all, how can you teach someone about overcoming mistakes if you haven’t made any in your own coaching practice?

Your Coaching Practice Will Be Successful If You Take “Response-ability”

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Your journey toward a successful coaching practice will have regular problems, setbacks and temporary failures. These challenges are impossible to avoid. You cannot have a successful coaching practice without developing the skill of sticking to it. You will need to be able to overcome challenges and obstacles that will stand between you and the life coaching business you desire.

A successful coaching practice starts with expecting to experience problems. Coaches who fail in their life coaching business without expecting to have problems can become surprised and upset when things don’t go the way they expected. They can get angry and may even lash out at others and blame other people for their failure. They might get depressed and irrational. You can control only one aspect of a problem in your life coaching business: your response to the problem. It is sometimes called your “response-ability”. If you learn and do what other successful coaches have done to have a successful coaching practice, you will have one despite any problems that come up.

Kris Thompson
JTS Advisors Strategy Coach

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Life Coaching Business Pitfalls: Why Your Friends Can’t Help You With Your Coaching Career

March 4th, 2010

You may have great friends, but when it comes to taking your life coaching business to the next level don’t expect them to be able help you.  They may care about you and love you, but if you do what you need to do to take your coaching career to the next level it will rock their boat.  You may think you will have more to offer them and they may even believe it to some extent.  But there will also be a great deal of uncertainty about your relationship if your life coaching business takes off.  If your coaching career is successful will you still need them?  Will you still have time for them?

You Must Get the Wheels Moving if You Want to Take Your Life Coaching Business to the Next Level

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I’m not suggesting that your friends would ever try to purposely sabotage your life coaching business or would wish you less than success in your coaching career.  They will even try to help you with advice or practical technological help getting your website up.  But they can’t help you with what you really need to do to take your coaching career and your life coaching business to the next level.  That you will have to do alone.

Your Coaching Career Will Only Succeed if You Can Overcome Your Personal Challenges

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In any aspect of your life, from your personal life to your life coaching business, your biggest enemy is yourself.  Behind every goal, challenge or obstacle, is an emotional triad that wants you to stay the same.  That triad consists of the old beliefs about yourself, the language you use to describe yourself, and the way you physiologically feel.  Unless you change these, your coaching career will remain as it is.

So if you want to see a difference in your life coaching business or your coaching career, take a stand for yourself.  Give yourself the time and resources you need to do the work that must be done.  Obstacles are not always unpleasant.  Sometimes they are disguised as invitations to lunch with a friend, getting your desk organized, or even reading emails.  You’re going to have to make choices when you don’t have a boss looming over your head, and you may have to face looking like the bad guy at times to make your dreams a reality.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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Life Coaching Business Skills: How You Can Increase Your Life Coach Salary This Year

March 3rd, 2010

This is the best economy for life coaching business. Even if your life coach salary seems to be feeling a bit less abundant, it doesn’t have to be the case. In fact, most coaches actually leave money on the table with every life coaching business transaction. Here are a few ways you can improve your life coach salary.

Wasting Time In Your Life Coaching Business is Like Robbing Yourself of Life Coach Salary

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The number one reason why most coaches don’t make as much as they would like in their life coaching business is because they undervalue their services and their time. And as they say, how you do one thing is how you do everything. Undervaluing your time in your business is doing things that don’t produce revenue. Filing instead of prospecting, checking emails instead of putting together products for your life coaching business; there are a lot of things that will keep you busy, but few that will actually affect your life coach salary.

This tendency shows up in all aspects of many people’s lives. Time wasters such as television, surfing the net, and even some conversations with people all rob us of precious time. This is time that could be used for good; time that could be used to help you earn a better life coach salary.

Valuing Your Time is Essential to the Success of Your Life Coaching Business

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Another reason why many coaches don’t earn the life coach salary they desire is that they don’t charge for their time. You could actually increase your life coach salary without adding any life coaching business, just by charging appropriately for your time. They clients who are paying you $25 a session could be moved to a group coaching format, with an option to continue on a on-on-one basis if they choose to later.

Don’t play small with your life coaching business. Be bold and lead. As Tony Robbins said once, “If you want to help the poor, don’t become one.” Value your time enough to ask for a decent life coach salary. And when you do so, you give your clients permission to ask more of you from your sessions and get greater results in their own lives.

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach

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Life Coaching Business Essentials: How to Get Coaching Clients and Where to Find Them

February 24th, 2010

If you’re like most coaches, you’re probably wondering how to get coaching clients.  It’s the life coaching business dilemma.  You want to make a difference, but you just haven’t found enough clients yet.  How do you start your life coaching business and get those first few clients?  Here is one simple method how to get coaching clients without fancy technology or expensive marketing.

Develop a List of People You Know and Start With Those You Know Best as You Are Thinking About How to Get Coaching Clients

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The best way to approach your life coaching business is to take inventory of all the people you know.  Include family, friends, people who are so close to you that they would never pay you to coach them.  This is the first group.  I’m not suggesting that how to get coaching clients is to get these people to enroll, but they are a great place to start.  Start by offering free sessions for them and make a difference in their lives.  You aren’t like to get new life coaching business, but if you do a good job you are highly likely to referrals for more free sessions.  By the second or third generation, these people are removed from you enough that you may actually get paying clients.

Increase Your Life Coaching Business by Looking at Those You Don’t Know as Well

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Another way how to get coaching clients is to look at all the people who you don’t know very well.  You’re more likely to have some ‘magic’ with them, since they don’t know too much about you.  Again, offer them a free session.  For every session, expect at least two referrals if you’ve done a great job.  Not everyone will enroll, but you will start seeing some life coaching business as your skills improve.

Lastly, When Considering How to Get Coaching Clients Look for People on Your List Who Know Others That Would Benefit From Your Coaching

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The third way how to get coaching clients is to look at those on your list who may not need your coaching services, but will know your ideal client.  Just like the principal of an elementary school doesn’t teach, but knows a lot of teachers and is an authority in their eyes.  Who do you know who could bring you life coaching business?

They key with this life coaching business tool, as with all the others, is to lead with the giving hand.  You want to offer these people something that is so valuable to them that you almost hesitate giving it away for free.  I’m not saying that how to get coaching clients is to coach them for free forever, but when you meet with them show up in the best possible way you can.  Did Cinderella go to the ball wearing rags?  Of course not!  Arrive at your full potential.  Give to the best of your ability.  And if you’re still not getting results, get some new tools so you can give away even better results.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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How to Use Your Coaching Practice Plan to Create a Successful Life Coaching Business

February 22nd, 2010

The first thing you need to create a successful life coaching business is a coaching practice plan.  Many coaches have started a life coaching business, but it didn’t turn out according to their coaching practice plan.  Your life coaching business coaching practice plan is a lot like flying in an airplane.  How so?  When you fly in any airplane you will find that you are off-course 99% of the time.  The reason being that updrafts, crosswinds, storms and other factors will affect the plane on it’s journey.  Even so, you expect the plan to land at the destination and to do it on time.  You don’t even think about it, you just expect it to happen.

Coaching Practice Plan:  Your Life Coaching Business Will be off Course Most of the Time

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So how does this relate to your (life coaching business) coaching practice plan?  No matter how good your coaching practice plan is, your life coaching business will be off course most of the time.  Your life coaching business will be constantly taking two steps forward and one step back.  From the time you start, you will have to make regular corrections to get back on track with your coaching practice plan.  You also must commit in advance, that you will keep going until your life coaching business is a success.

Take Action on Your Coaching Practice Plan to Launch Your Life Coaching Business

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Your life coaching business is like a precision guided missile.  First you must put in where you want to go (coaching practice plan).  Then you must launch your life coaching business.  You must take action.  You must take action on a daily basis even when you re afraid of failure.  You must expand your comfort zone until it becomes your new comfort zone.

Kris Thompson

JTS Advisors Strategy Coach

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Life Coaching Business Tools: The Sure Fire Way How to Get Life Coach Clients

February 18th, 2010

Just like any other life coaching business tool, even the best tool isn’t effective if it’s not used properly.  Even this ‘Sure Fire’ way how to get life coach clients won’t work for everyone.  Here’s why.  Most coaches aren’t using this well known tool properly, and it’s not how to get life coach clients.  Just like a skilled carpenter can use the same tools as a novice and get a completely different result, not everyone will get results by using this well-known life coaching business tool.

What Well Known Life Coaching Business Tool Can Help You Enroll New Clients?

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You’ve probably heard that how to get life coach clients is to provide massive value in a free coaching session, and then enroll them.  Why isn’t it working?  Look at this life coaching business tool like you would any other tool.   Is it rusty?  Is it in need of repair?  What can you do to make it work better?

What Can You do if the Free Session is not Helping You in How to Get Life Coach Clients?

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If you’re like most coaches, they throw out this life coaching business tool because it’s not working for them.  But in reality, it’s a great tool.  If your skills are sharpened and you’re taking your time to get it right, it is the best life coaching business tool.  How to get life coach clients using this free sessions is not a secret.  But it doesn’t get the results most coaches want because they aren’t using the tool properly.

How to get life coach clients enrolled from a free session is so well known, that for it to be effective you have to go above and beyond what others are doing in their life coaching business.  That means, don’t hold back.  If you have the opportunity to do a major core transformation to change someone’s limiting beliefs; do it.  Even if it means they don’t feel like they need you to accomplish their goals anymore.

Step Up Your Game and Watch as Your Life Coaching Business Grows

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Even as I write this, I know most coaches still will hold back.  And in playing small, their life coaching businesses will remain small.  And if you still aren’t finding that the free session is a great way how to get life coach clients, don’t worry.  You can always sharpen your skills though additional coaches training.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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New Seminar For Coaches: Public Speaking to Get Clients

February 18th, 2010

Next week you can learn how to use public speaking to get coaching clients from Master Trainer, Arvee Robinson.

This ONE TIME EVENT covering how to get coaching clients using public speaking will be in San Diego on Wednesday, February 24.

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To register and learn how to grow your coaching business with persuasive speaking (at no charge), go HERE.

But, do it NOW, because the program is limited to 200 people (and I’m certain that it’ll be FULL by around Friday, because some of my friends (who have GURU LEVEL followings) have invited their clients to participate as well).

I’ve personally used these techniques to get as many as 57 new coaching clients from just ONE EVENT. This is the quickest way to attract more coaching clients that are hungry to work with you.

Once you know Arvee’s techniques, you can do it effortlessly

This is a $597 training, but because you’re looking at this blog post, you can
come as my guest.

Over the past six years, my friend, Arvee Robinson has generated all her new clients, and all her income in her coaching business from public speaking.

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In fact, she speaks several times a week and attracts coaching clients EVERY TIME SHE SPEAKS.

I’ve seen her in action, and there’s no question… Arvee’s the real thing…

So, when Arvee called me recently… and let it slip that she’s got something fresh to share with coaches… I got very, very excited.

Even better… she’s giving it away to you because of her relationship with my company.

You gotta love that.

I would privately urge her to charge you for this… but then, what do I know?

If she’s gonna give it away, we’ll be first in line to grab it.

Jeffrey T. Sooey

Founder, Coaches Training Blog community

CEO, JTS Advisors

P.S. Remember to mark you calendar for Wednesday, February 24 for this event.  To register and learn how to grow your coaching business with persuasive speaking (at no charge), go HERE.

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Life Coaching Business: Use An Enrollment Script To Get The Life Coach Fee You Deserve

February 17th, 2010

In your life coaching business, using an enrollment script can be helpful in getting the life coach fee you deserve.  When I help coaches start their life coaching business, often get a lot of resistance to using an enrollment script.  The number of coaches that use a word-for-word enrollment script is very small, even though you already use an enrollment “script” at the end of a free session.  The question is, have you drifted into it or have you engineered it to be as effective as it can be?  If you have not engineered your free session script, you will have a difficult time getting paid the life coach fee you deserve.

Life Coaching Business Fact:  The Most Successful Coaches Use an Enrollment Script to Maximize Their Life Coach Fee

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Coaches give many reasons for not wanting to use scripts in their life coaching business.  The number one reason for not using a script is fear of sounding canned or rehearsed when trying to get their life coach fee.  Here is the truth.  The most successful life coaches use scripts in their life coaching business.  You would never know that, because they are so good at the script, that they BECOME the script.  Just like your favorite movie or song, they understand that to get the best life coach fee, you want to use the most effective words possible.

Using An Effective Script To Get Your Life Coach Fee Will Win You The Life Coaching Business Oscar

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Using an enrollment script in your life coaching business has one really large benefit.  It allows you to consistently get a prospective client to pay your life coach fee.   Think about an enrollment script the way a great actor or actress would think of a movie script.  They BECOME the script.  They are so good at it that many people that meet them in real life expect the actor or actress to act like they are in the movie.  Use an effective enrollment script for your free session, every session.  I want you to be so good at it, that if they gave an Oscar for the best life coaching business in the world, you would be the one to receive it.

Kris Thompson

JTS Advisors Strategy Coach

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Life Coaching Business: Use Benefits to Get Your Client Excited About Paying Your Coaching Fees

February 15th, 2010

In your life coaching business, use benefits to get your potential client excited to pay your coaching fees. Many coaches, when building their life coaching business, think they are already doing that. Are they? More often than not, most do not use the benefits effectively enough. This is a very important skill. Why? So you can command the coaching fees you deserve in your life coaching business.

How To Get Your Client To Pay Your Coaching Fees: Use The Benefits Of Your Life Coaching Business That THEY Are Interested In

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Many coaches who start a life coaching business, mistakenly sell the benefits to the client that the coach thinks are important. How do you know what benefits the potential coaching client is interested in paying for in your coaching fees? First, you must ask them. Second, you must listen to their answer. This is the reason we have two ears and one mouth. Many coaches could double their coaching fees and enrollments by listening better. Learn what benefits interest your potential client and add to the perceived value of your coaching fees. Once you know what those benefits are, share with them how your life coaching business can help them enjoy those benefits.

Use One Of Two Kinds Of Benefits To Get Your Prospective Client Excited To Pay Your Life Coaching Business Coaching Fees

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There are two types of benefits in your life coaching business. The two types are direct benefits and indirect benefits. Direct benefits you can hear, touch or see. When you purchase a car, one direct benefit could be a satellite radio. An indirect benefit is one that you would receive as a result of having the car. For example, you might feel more successful in a convertible. Which type of benefit is more important to get your potential client excited about paying your coaching fees? The one that the prospective client of your life coaching business feels is more important.

Kris Thompson
JTS Advisors Strategy Coach

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