What is a Good Name For a Life Coaching Business?

What is a good name for a life coaching business? Is it best to just use your name? John Doe Coaching? Or some variation with your name? John Doe Expert Life Coaching? Or is it best to leave your name out of the title? Expert Life Coaching.

It is not easy to answer the question, “What is a good name for a life coaching business?” However, there are a few guidelines that can help you select a good name for your life coaching practice.

What is a Good Name for a Life Coaching Business – the Mistakes

There are two principal mistakes people make when naming a business – these two mistakes should be avoided if you want people to find your life coaching practice on the Internet or in the real world.

  1. Using unusual spelling to be different. People may forget the spelling or may not be able to find you because of the odd spelling. Worse, they may find a competitor who spells correctly.
  2. Trying to be too cute or clever. If your name is too cryptic and you have to explain what it means every time you hand out a business card, it’s not a good business name.

What is a Good Name for a Life Coaching Business – the Fundamentals

  1. Is it easy to spell? People looking for your business on Google or in a phone book need to be able to spell it correctly. Help them locate you by making it easy to spell.
  2. Is it memorable? There is a fine line between too clever and memorable. Get a second and a third, and a fourth opinion before you finalize a clever name. You want people to remember but also know what it means.
  3. Will the name tell people what you do? Life Coaching for Athletes. From this name, people will know what you do and who you do it for.
  4. If you already have a reputation, either locally or nationally, you should use your name in the title of the business. You can add a descriptive word or two, but you want people to be able to find you if you have already earned a positive reputation in the industry.
  5. Make sure your name is unique. You should check the Internet before you finalize the name. You don’t want to share a business name with another coach. What is a good name for a life coach? Making it unique is a start.
  6. Before you decide on a name, check to see if the domain is available. Having your business name match your domain name is important. If you want to name your business, John Doe Life Coaching for Change, you want to make sure a domain name with those words is available. You may think your name is unique, but you would be surprised at all the domain names which have already been purchased.

What is a good name for a life coaching business? Naming your business may seem like one of the simplest decisions you will have to make. However, your name is something that will be part of your business for as long as you stay in business. It is your brand, your identity, your company soul. Selecting a great name is the beginning of a successful business.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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The Secrets to Writing a Business Plan for Life Coaching

Writing a business plan seems like a difficult task, but there are some easy secrets to writing a business plan for life coaching  that will allow you to create a simple yet effective plan that will help knock your business out of the park.

Every business, even a life coaching business, needs a business plan. It is your structure, organization, and vision. It is important to know where you are going and how you are going to get there before you start your business. You cannot run a race and expect to win if you don’t know the location of the finish line nor the best route to get to that line. Writing a business plan for life coaching will provide you with a great start and put you on the fastest and most effective route to that finish line.

Secrets to Writing a Business Plan for Life Coaching

  1. Write a mission statement. What do you want to achieve? For example, you may write “I want to motivate and inspire over 100 clients to achieve their goals and dreams. You can also add the types of clients you are seeking if you have specific niche. The mission statement is general with some specifics ( over 100 clients, specific niche, etc.)
  2. Define your service or product. If you have a niche, define it – life coach for single mothers, life coach for ex-athletes, life coach for corporate executives, etc.). Describe what you have to offer. – experience, training, certifications, degrees, etc.)
  3. How are you going to market your service? This should include a list of the various ways you plan to promote your life coaching practice. One of the most critical secrets to writing a business plan for life coaching is to be specific about your promotional methods. You should have at least a few methods researched and designed before you even think of starting a business. You can add, delete, or amend the list later, but you must be ready to go the minute you open your doors for business.
  4. What other types of products or services can you offer? This is one of the forward-looking parts of the business plan. Writing a business plan for life coaching should include alternate income streams, even if these potential sources of additional income are a few years down the road. Having alternate streams of income means you have three or four sources of revenue instead of one – like a eight cylinder engine having much more power than a four-cylinder engine.
  5. Who are your target clients? This goes along with your niche, but this section also serves to identify them in greater detail. How can you get to know your target market (free workshops, seminars, email blasts, offering free services, etc.)? What outcomes do they need?
  6. Your business plan should also detail your organization and structure. How many employees? Type of business ( corporation, etc.), how you will market (do your own or hire someone), what permits and licenses you need, and anything else that is needed to set your business up and have it running smoothly.
  7. The last part of the plan is the other forward-looking part of the plan, and should include your vision for the business. Writing a business plan for life coaching should include your thoughts on what your life coaching practice should look like in one year and five years. Be more practical at the one-year mark, and think big, really big, for the five-year mark.

Writing a business plan for life coaches takes some time and effort, but you will find it is time and effort spent wisely. Writing a comprehensive business plan for life coaching will give you a solid foundation for the your practice in the present and a vision for the future of your business.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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5 Steps to Building Your Coaching Practice in to a Million Dollar Business

Want to build your coaching practice in to a million dollar business? It is possible if you work hard and have a plan. Of course, not every coaching practice will end up generating a million dollars, but you can create a successful and very prosperous coaching practice if you carefully follow these five steps.

A Million Dollars From your Coaching Practice in 5 Steps

Before the steps are spelled out, you will notice that the word “easy” was not used as a qualifier. You see the word “easy” often in articles about how to build a successful coaching practice, but not in this one. Building a successful business is never easy, but it is possible.

Lay Out a Solid Foundation

Starting a business takes plenty of strategic planning. It starts with a good business plan in which you outline the core details of your coaching practice. A business plan should clearly state your business goals, the type of coaching you will do, your target customers, a comprehensive marketing plan, any needed financing, and other administrative details.

Marketing, Marketing, and Marketing

In real estate the mantra is – location, location, location. But, for an entrepreneur, the mantra is – marketing, marketing, marketing. You have to create a marketing plan (part of your business plan), properly implement that plan, have ways to measure it, and then be able to adapt it, eliminate it, or start all over with it.

Marketing is forever – you will always need to market. The hope is that as you gain clients, your clients will do plenty of word-of-mouth marketing and generate referrals, but no business survives only on referrals. Marketing involves networking, traditional advertising, online advertising, social networks, writing, free information, and any way you can get your name out to potential customers.

Retain Your Clients

Though marketing and referrals will bring in new clients, the longer you retain a client, the more you will make and the less you will need to spend on marketing. To do this, you need to deliver value, respond quickly to potential, current, and past clients, and get results. Even if clients like you and feel comfortable with you, they will need to achieve the desired outcomes to stay with you.

You should always be seeking new ways to serve them, provide them with value, and allow them to achieve their goals. Once they do achieve goals, you should recognize their achievements with gifts or incentives, and feel the same joy they do.

Build Your Coaching Practice as a Business

You are not only a coach, you are also a business. To generate more revenue, you need to create additional stream of income. Coaching one-one-one will be the core of your business, but you can venture out in to other avenues of wealth creation. Explore group coaching, coaching by email, mentor coaching, DVDs, books, article writing, seminars, and more. To build your coaching practice in to a million dollar business, alternate streams of income are essential.

Confidence

Though confidence cannot be quantitatively measured, it is perhaps the most important trait for any entrepreneur. Confidence is not cockiness, as cockiness often leads to sloppiness and cutting corners. Confidence is about positive focus, work ethic, and understanding the potential and power you have to be a successful coach and a prosperous entrepreneur. Your coach practice thrives on positive confidence.

These five steps are not easy, and they require imagination, concentration, and perseverance. They don’t detail each and every move you should make – business is like a game of chess; there are certain ways you must move, but when you do them and which piece you move depends on the time, the situation, and the competition.

Build your coaching practice in five steps? Build a million dollar practice with these five steps? It’s not easy, but it is very possible!

SPECIAL BONUS — If you would like step-by-step blueprints for generating a massive income from high paying coaching clients, I invite you to claim your FREE ACCESS to the “Life Coach Salary Secrets” video toolkit. Go HERE to get it FREE

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Starting a Life Coach Practice – 6 Ways to Get Clients

If you are staring a life coach practice, you have made a good decision. You are entering a business in which you can help others while helping yourself.

Starting a life coach practice entails the usual steps for starting any business – licensing, business plans, office space, and other business related items. It also requires training, education, and coaching materials.

Starting a Life Coach Practice With Clients

The most important goal after starting a life coaching practice is to get clients. After all, what are you if you don’t have clients? A failed life coach! Without clients, you won’t be able to prove to the world what a great coach you are. There are two basic places to attract and obtain clients – online and offline. If you aren’t already online – get on what used to be called the information superhighway as fast as you can.

6 Tried and True Ways to Get Clients

Find Your Own Corner of the Web

Yes, you need a website. A coach without a website is like a day without…air. Humans need air to survive, coaches need a website to survive. Everyone is online and you need to have a destination for them to visit. A website shows you are an established player in the coaching world. It a great place to promote and inform.

Be Social on Social Networking

Facebook, Twitter, Pinterest…you’ve heard of these sites, right? If not, it’s time to join the 21st century. Social media sites are a great way to build your brand, promote your services, and create and develop genuine business relationships. Starting a life coach practice without a presence on social media is like being the only store in the mall not on the directory.

Life is a Network

Networking is the best offline way to spread the way about your coaching practice. Networking is all about building relationships and contacts within the business and local communities. Attending local functions, peer group meetings, professional gatherings, and community events are great ways to meet people, hand out your business card, and establish relationships.

Advertising the Old fashioned Way

Print ads and print media aren’t as important as they used to be. However, don’t disregard them entirely. Business cards are still an important way to promote your services, and strategically placed ads can pay for themselves several times over. Print media will probably not make or break your business, but it can certainly add to it.

Speak and You Shall be Heard

One method that is not used by that many people who are starting a life coach practice is to speak at events. If you offer your time for free, and possess knowledge in specific areas, whether these topics are related to coaching or not, you can secure speaking engagements at various community and business functions. It’s a fairly easy way to let people know who you are and what you do.

Write Your Way to Success

One of the best ways to get your name out in cyberspace is to write articles and blogs online. You can create your own blog, guest write for others, or post your article on various online sites. Even if you fell asleep during writing class, you can still be an online writer. Forums are a great place to post your thoughts, comment on the thoughts of others, and to network with others interested in coaching. If you have ever read any online forums, it is obvious that there are very few Shakespeares on there – you don’t have to be a great writer to get people to notice you. Just be honest and reasonable in short sentences!

If you are starting a life coach practice and you use these six methods to attract clients and promote your business, you will be sprinting out of the starting gates faster than most. Taking advantage of each of the promotional methods won’t guarantee success, but it will put you in the fast lane to prosperity.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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3 Steps to Small Business Consulting Marketing

Here are three steps to successful small business consulting marketing. You probably won’t be surprised when you read them, but as with so much in life, it is not about knowing it is about doing. So if you are a small business consultant, or if you want to expand your coaching into that market: resolve, read on, and begin this very day to carry out this plan for success.

Step One – Be an Expert and Be Able to Prove It!

Consultants are not contractors who are hired on a temporary basis to do work that current client staff just doesn’t have time for. They also aren’t people who are hired to come in and do work because they have skills that the regular staff doesn’t, like implementing a website. These are contractors, too. Consultants are experts in an area who can analyze the client’s situation and give them advice, train them and coach them so the client can solve a problem or otherwise improve their situation.

Also realize that while small business owners are in need of a lot of what true consultants have to offer, they are generally skeptical of the value that consultants actually deliver. As a result, it is critical that the consultant grows their expertise, be able to demonstrate it, and also develop a track record of successful engagements and a following of raving fans. To get started, a consultant can to work gratis or at relatively low rates, with the understanding that if the client is satisfied, they will provide testimonials and referral leads for the consultant.

Step Two – Let the World Know

Once you begin to develop real expertise and a few successes in your area, the key to small business consulting marketing is letting the world know! I need to emphasize the importance of this. Without this step, you will die undiscovered. Also realize that this takes a lot of effort. First, identify the small businesses and their owners that can best take advantage of your consulting. Segment this group and identify a group most in need, open to paying for help, and how they can be contacted. Create a compelling presentation that addresses their greatest and most emotionally charged fears and aspirations. Then start writing blog posts and articles, and speaking to them at local professional events. Create a high content whitepapers and videos you can trade for their email addresses. Just remember that delivering real value is essential.

Step 3 – Stack the Deck for Your Small Business Consulting Marketing

As you begin to take on more and more clients, your small business consulting marketing must transition from talking to delivering. It is very important that each and every engagement be as successful as possible. Under promise and over deliver. Make certain that the scope is well defined and understood by all. Over communicate and avoid negative surprises. Remember that at this point the references that you develop are a lot more important than the money you make.

If you work very hard, do all these things and do them well, you will become a very successful small business consultant.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

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Guerrilla Marketing for Consulting Work

Consulting is considered a professional line of work and marketing for consulting is probably best done by spending big bucks with fancy advertisements in expensive professional publications, right?

Well, that’s one way to do it. But, there are other ways to market for consulting work that involve high energy, creativity, and imagination. This type of marketing is called guerrilla marketing, a term used by authors Jay Conrad Levinson and Al Lautenslager to sell a series of books.

Consulting is Very Competitive

Though consulting is a professional, satisfying, and profitable career, it is also a very competitive industry. The industry grew by leaps and bounds for years, but that growth has slowed and there is a glut of consultants marketing for the same pool of potential clients. This doesn’t mean it is a declining industry; it is still a dynamic industry to enter and work, but the marketing rules have changed because of the tough competition.

You must find cost-effective ways to promote your services. With a poorly conceived marketing plan you will either spend to much money or attract too few clients, or both! In a competitive environment, marketing for consulting work takes some cojones and creativity.

Marketing for Consultants in the 21st Century

The first thing to realize is that marketing for consultants in the new economy involves promoting your practice to networks of clients, not just individual clients. Many individuals will become new clients without ever hearing or seeing one of your slick ads. You must learn to create excitement in your current clients so they can spread the word about your services through their networks.

Guerrilla marketing also involves an adaptive strategy toward marketing. Traditional marketing for consultants was more of a one-size-fits-all approach. The digital age has created smarter and better-informed consumers who have access to amazing amounts of information; to reach them, you must adapt your promotional strategies to various media and groups of people. Remember, adaptability and flexibility is the key, though they must always be balanced with a careful analysis of what works and what fails to hit the nail on the head.

Is Guerrilla Marketing Different Than Traditional Marketing?

Damn right it is. Guerrilla marketing forces you to listen to your clients and serve their needs instead of telling them what you do and selling them on what you can do. This new promotional strategy is all about creating new markets instead of taking market share from other consultants. Creating new niches and opening up new avenues for consultants is easier and less costly than prying clients away from others in the profession.

Traditional marketing has always been viewed as an integral part of the business, however, guerrilla marketing IS your business – you will not have a practice without marketing. Marketing is everything. Every ad you place, every time you speak, every client you see, every word your write, every corner of the web you visit, is part of your marketing strategy. Even though this sounds as if marketing will consume your practice and your life, guerrilla marketing actually means you spend less time promoting. If you aren’t devoting specific blocks of time to promotional activities you will be surprised at how much more time you have to work with your clients.

Guerrilla marketing for consultants still requires planning and strategy, but it is more adaptive and interactive with your and your practice. Under guerrilla rules, marketing is your practice!

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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Internet Marketing Life Coach Tips

Using the right internet marketing life coach tips can make or break a life coaching business. Internet marketing has not completely replaced the old way of doing business, but it has become an integral way of reaching millions of potential clients. If you are not doing the right amount of internet marketing, you are losing out on numerous new clients and a pile of potential money.

If you have been a life coach for some time, you may have never thought about implementing and managing a website or an internet promotional campaign. However, it is the 21st century now, and if you don’t step in to the digital age, you will rapidly lose ground to your competitors. Researching and putting in to practice some internet marketing life coach tips can save your practice and help it grow and prosper beyond your wildest dreams.

In the past, large businesses had an advantage over smaller businesses, but the internet has leveled the playing field somewhat. Though large business with plenty of money to spend on marketing and promotion can develop and maintain fancier websites, and buy more ads and space online, smaller businesses and life coach practices have plenty of ways to get their name out in cyberspace.

5 Internet Marketing Life Coach Tips

  1. Get your business on Google maps. If you have an actual brick and mortar location, which most coaches do, get your business on Google maps. You will show up when people are searching; Google accounts for over 62 percent of all worldwide searches. You can also list your business hours and phone number, in addition to having some photos of your location.
  2. Have a website. This is an absolute must for every coach who wants to compete in the digital age. Internet marketing life coach tips are almost useless if you don’t have a website. Your website doesn’t have to have all the bells and whistles, but it shouldn’t look cheap. Update content on a regular basis and give visitors something of value – they will remember your corner of cyberspace and your name.
  3. Create a bog. If you have a website, you can easily start a blog by installing WordPress. Blogging helps attract the attention of your target audience and helps you connect with potential clients. If you post helpful information on a regular website, you will attract visitors who will see the value of your information and possibly the value of your coaching services.
  4. No list of internet marketing life coaching tips would be complete without mentioning social media. Some coaches may moan and groan at the words “social media”, but it is almost essential that you understand and use social media such as Facebook, Twitter, Pinterest, Linkedin, and others. Get to know them, use them, and love them!
  5. Write articles, or pay someone to write articles for you. This is one of the best, yet most underused internet marketing life coach tips. You can post your articles on your website or blog, or on other websites or blogs, on internet article sites, or you can post excerpts in forums. You can also get a little creative and turn your articles in to videos and post on Youtube.

The list of internet marketing life coach tips is much longer, but if you begin with these five marketing tips, your life coaching practice will be thrust in to the digital age and you will certainly be on the cusp of prosperity and success.

Give this strategy a try and see for yourself that it works. If you liked this coaching tip, leave a comment or use the handy bookmark buttons below to share it with others on Facebook, Twitter, Digg, etc. Thanks!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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3 Steps to Successful Marketing for Life Coaches

Successful marketing for life coaches can seem like a mystery. But if you are ready to take action, follow these three steps to skyrocket your coaching business to super success. And skyrocket your sense of fulfillment and happiness, too!

Step 1: Understand Yourself and Know Your Target Client

Successful marketing for life coaches begins with understanding yourself and knowing your target client. When I say understand yourself, I mean: “What are you passionate about?” “What can you be a world-class player at?” “What can you do that can have the biggest impact on others?” Then, just ask: “Who are those ‘others’ and what is the problem you can help them resolve. I am talking about the problem that wakes them up at night in a cold sweat? The fact is that you need to drill down until you get so specific and see them so clearly that you are literally the answer to their prayers. Once you do that, you are 98% of the way to success in marketing your coaching practice.

Step 2: Figure Out Where Your Target Clients Hangout

Once you have an HD, laser-sharp picture of your ideal target client, ask yourself: “Where are they hanging out right this very second?” “What questions are they asking and to whom are they asking them?” Once you have a clear idea of the answer to these questions, get off your butt and get there! By “get there” I mean: “What meetings do they attend?” “What magazines do they read?” “What websites do they frequent?” and “What searches do they make on the internet?” Then, of course, the trick to successful marketing for life coaches is to be there when they show up!

Step 3: When You Meet, Say Exactly the Right Things to Them

Whether it is in a speech, whitepaper, blog post, email or tweet, make sure that you actually say the right thing when you connect with your prospective client. What is the right thing? It is what they need to hear in words that will actually get through to them, which usually means to say it in their own word. If you do exactly that, your words will be familiar, go directly into their subconscious and be perceived as very credible. Once that happens, rather than hearing “Let me think about it” you will be hearing “Thank you Lord; this is the answer to that prayer I made when I could not sleep last night!”

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article… Thank you!

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

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Personal Coach Jobs – Great Work If You Can Get It

To understand personal coach jobs, think of personal chiefs. You basically have one client who hires you to be there for them 24–7. Imagine working with a client who is so serious about getting your help that they make that kind of an arrangement. And while your prospect list might be short, everyone on it will, pretty much, be super rich. Here is how to make it happen, and also how to make it work.

What It Takes to Be in the Running

The first step to getting personal coach jobs is being good enough to qualify. You have to be absolutely committed to being a master “master coach”. We are way past certifications, here. You must combine a depth of knowledge and experience across a range of coaching disciplines including accountability, strategy, assessment coaching. An in depth knowledge of hypnotherapy and NLP are a must. And there has to be experience and practical knowledge in applying this expertise. After all, you will be the go-to coach, 24–7.

How to Identify Personal Coach Jobs

Although I might be wrong, I’m pretty sure that you are not going to find personal coach jobs listed on “Craig’s List” or in the employment section of your local paper. You also might not find them in the “Wall Street Journal” or the “Harvard Business Review.” Personal coaching prospects might be on “LinkedIn” but probably not in your circle of friends. So how do you find them? Ask the questions: “Who has my prospects now?” and “Where do my prospects hang-out?” A good place to start is at the tops of organization charts, on boards of trustees, and on the society pages of high-end regional magazines. First, identify your area of expertise so you have something to talk about if you manage a 30-second encounter. And second, start hanging out where they hang out. Or there is an easier way.

Grow Yourself while You Grow Your Clients

It is quite a leap to master “master coach,” let alone to boardrooms and private jets. So it might be better to ease your way into private coaching. Start by committing to a long term growth program to develop the expertise and experiences that we talked about earlier. Second, establish yourself as a highly visible expert by teaching, publishing and speaking publicly. Third, start acting like a personal coach with several clients using a combination of scheduled interactions and “on demand” sessions. Increase the level of these clients and the time you spend with each, while decreasing their number. As you go through this process, you might find that your ideal personal coaching practice includes a few of these clients, or you might end up working only with a single client exclusively as you ride with them in their private jet between London and New York.

By the way… you’re invited to claim your FREE step-by-step Life Coaching Business Blueprint video toolkit. Just go HERE now to get your life coaching business blueprint videos.

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

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Marketing for Consultants Without Marketing

There are millions of various marketing and promotional strategies which can be employed by professionals, but the easiest and cheapest type of marketing for consultants and coaches is work-of-mouth. You don’t need a large marketing budget, fancy marketing materials, or an innovative website, you merely have to be great at one thing.

No Money, No Work, No Hassle Marketing for Consultants and Coaches

Is it possible to market and promote without spending money or time? No money, no work, no hassles?Coaches, consultants, and others, listen up – it is possible as long as you remember to do one extremely essential thing:

Exceed Your Clients Expectations in Every Way Imaginable

If you can exceed your clients in every way imaginable, you will be marketing without marketing. Promoting without selling. Advertising without spending a dime. Getting clients without lifting a finger…outside of your practice. The way you conduct your coaching or consulting practice is the key to successful word-of-mouth marketing for consultants and coaches.

How do you exceed your clients expectations in every way imaginable? Think maximum effort and giving 110% of what you have. Think of running through a brick wall for your clients. Think of climbing the highest peak and swimming the widest river for your clients. Getting the most our of your word-of-mouth marketing for consulting and coaching practices demands it!

How to Exceed Your Clients Expectations

  • Return every phone call and email as quickly as possible. Not next week, not tomorrow, but as quickly as you can on the same day. Within an hour is best if possible.
  • Send potential clients (those who have visited your website or those with whom you have exchanged contact information) periodic emails with valuable bits of information or promotional offers.
  • Be on time for every meeting or session. On time does not mean to arrive at the scheduled time, it means to be at least five minutes early.
  • Be prepared for every meeting or session. Fumbling through your briefcase or papers after beginning a session is not professional.
  • Listen to your clients – the very first thing they are paying you to do is listen. Not talk, listen.
  • Always do what you say you will do. Never say something without following through. Actions speak louder than words and inaction speaks volumes about your coaching or consulting ability.
  • Send clients notes of appreciation and gifts. They will certainly mention those to friends, family, and co-workers.
  • The most important way to exceed expectations and to boost your word-of-mouth marketing for consultants and coaches is to deliver results – give your clients value!

Word-of-mouth marketing for consultants and coaches is perhaps the most effective type of promotion. It is certainly the most cost effective as it does not cost a dime and it will get results. Concentrate on providing extreme value to your clients and building up a superior reputation, and you may never have to lift one finger or spend one dime on other forms of marketing.

Hope you took some great value out of this post today! I’d love to hear your feedback, so make sure you leave a comment with your thoughts or questions. And also, you can click on the Twitter button below to retweet this article…Thank you!

Fred Philips
Business Coach
Writing Team, Coaches Training Blog Community

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