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Here’s how I built an internet based coaching business that’s generating passive revenue for me in about 6 months.

These strategies are fairly simple, but they will take a bit of time and money. The good news is that marketing your coaching practice on the internet is not complex, in fact because the internet has become very user friendly, it’s easier to market on the internet now than any other form of marketing.

What’s so great about marketing your coaching practice on the internet?

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1. Instant Response (you know if your marketing has worked immediately)
2. Cheap (it’s about 1/3 the cost to market on the internet compared with comprable marketing offline)
3. Easy to learn (no need for technical expertise anymore).
4. Fast learning curve (you can get rolling with your marketing on the internet in about a week, and you can see real $$$ coming into your bank account between 3-6 months)

In this video, I cover:

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1. The basic concepts of marketing your coaching on the internet.

• Permission Marketing
• Using your coaching content for marketing purposes

2. The 3 steps to getting started marketing coaching on the internet

1. Set up Google Adwords
2. Set up your coaching ’squeeze page’
3. Set up you coaching blog

3. How to convert all those coaching leads you’ll get to cash coaching clients!

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Jeff

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P.S. After you watch the video, leave me a comment with what you learned as well as any questions you have about the subject. In addition, don’t forget to mention these things in your comment:

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1. Your goals for your coaching practice/business this year.

2. Your biggest challenge standing in the way of your achieving that goal.

3. The thing that you would most want from me to help you overcome your challenge and achieve your goal in 2010.

Private Call THURSDAY:
“How to Start an Online Coaching Business”
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Many coaches struggle to start their coaching career because they just aren’t sure where to start. Or they may be afraid to invest the resources into their life coaching business because they aren’t sure what to do. If so, you’re not alone. Here are six things that are sure to pay off in getting new life coaching business, whether you’re just starting your coaching career or are a veteran in the trade.

Six Steps for Launching Your Coaching Career with Your Life Coaching Business

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#1: If you want to start a life coaching business or take your coaching career to the next level, you need to spend time developing your leads. Set aside 10 hours a week to work on getting new life coaching business. Coaching career education doesn’t count here. If you don’t have 10 hours, commit to what you can do and don’t let anything stop you from investing this time.

#2: How many free sessions have you run in your coaching career? Set a goal to do one hundred free sessions. After you do this you will transform as a coach and you will start seeing a big shift in the amount of life coaching business you see.

#3: Do some on-line research to learn some new coaching techniques or tools to grow your life coaching business. Do some research to help you decide which niche you will focus on for you life coaching career. Don’t wait! Get started now. Then put what you learn into practice.

#4: Immerse yourself in a good coaches training program and get the skills that will take your coaching career to the next level. Make sure you apply these new skills as quickly as you learn them. If you don’t have paying clients yet, find people who will commit to your coaching for free or for trade. I know a coach who traded coaching for car detailing while he was getting his life coaching business up and running.

#5: Get specific training on how to start or grow a life coaching business. Look for marketing, sales or public speaking training. Take your coaching career to the next level by learning how to enroll people from the front of the room or via teleseminars.

#6: Learn how to generate life coaching business with on-line marketing strategies. Be patient, because this method will take a few months to start generating clients. But once established, you can generate enough clients to provide some stability to your coaching career.

Your Coaching Career Depends on Getting Your Life Coaching Business Into Action NOW

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So there you have it. Six steps that you can take right now to get your coaching career started or take your life coaching business to the next level. So, what are you waiting for?

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach

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All of your business coaching or personal business coach clients need to learn how to leverage their time. One of the most effective ways for your business coaching clients to leverage their time is to hire assistants or consultants on an as-needed basis. You, as a personal business coach, are a consultant. Typically, consultants charge between $25 and $300 an hour to provide is highly specialized help. Many of your business coaching clients will hire a consultant, rather than an employee, to do their website work and accounting because it is usually not cost effective to hire a web person or an accountant full time. So to help your personal business coach client save money and resources, have them hire a consultant instead.

Business Coaching: How Does Your Personal Business Coach Client Know When They Are Ready To Hire An Assistant?

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This is a very common question that your personal business coach clients will ask you. It has a very simple answer. Hiring an assistant is purely a financial decision. Have your business coaching client determine how many hours they will have their assistant work. Then, have them decide how much they are going to pay their assistant. Let’s say they are going to hire an assistant to work 10 hours per week at $10 per hour. That’s $100 per week. Tell your business coaching clients to ask themselves this question: “If I had an assistant right now working 10 hours per week, could I increase my income more than $100 per week?” If the answer is yes, they should strongly consider hiring an assistant.

Business Coaching: Have Your Personal Business Coaching Client Do What They Do Best, And Hire Others To Do The Rest

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A great way for your personal business coach client to increase their profits is to hire other people to bring in sales. Ask your business coaching client some key questions. What if they hired an assistant at $1,000 per month and, as a result, they increased their income by $4,000 per month? Then they could take the extra $3,000 and invest it into advertising and boost their business again. Have your personal business coach client write down how they would use their sales assistant if they were to hire one. Hiring an sales assistant may be out of their comfort zone, but that may be the business coaching they need to get the breakthrough they are looking for in their business.

Kris Thompson
JTS Advisors Strategy Coach

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The fastest way to gain credibility for your life coaching business is to use coaching success stories.  Many start their life coaching business by getting certified.  That is a great way to get credibility.  But what if you don’t have the finances or time to invest into getting certified?  There is another way.  People don’t hire you to coach them because you’re certified.  They hire you because they believe you can help them to get the results they are looking for.

In Your Life Coaching Business, Ask Your Coaching Success Stories to Put it in Writing

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The most powerful way to enroll someone into your life coaching business; is a coaching success story.  It’s a “third party endorsement,” and it is why major advertisers pay millions of dollars to celebrities and athletes to endorse their products.  Most coaches start their life coaching business by coaching people for free.  That is fine, as long as you ask them in advance to pay you by writing a testimonial for you.  Assure them that you only want them to write a testimonial if they are truly happy with your coaching.  Once you have the testimonial, display them on the internet or in a nice binder.

Life Coaching Business:  How do You Get Your Client to Properly Write Their Coaching Success Story?

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An easy way to get coaching success stories from your life coaching business clients is to provide them with questions.  Give them a fill-in-the-blank customer survey form.  After they have shared their results with you, ask them to fill the form out.  Then select the best ones and put them on the internet or in your testimonial book.  Then start to use the testimonials when you run free sessions to give you credibility.  This will also help you enroll more clients into your life coaching business.

Kris Thompson

JTS Advisors Strategy Coach

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If there were such a thing as a life coaching bedtime story, it would have to be the three Little Pigs. Do you know which of the three little pigs’ style best matches your personal coach style?  It would be nice to say that all personal coach styles are created equal.  But let’s face it.  Some life coaching businesses are not strong enough to withstand the Big Bad Wolf.  The Big Bad Wolf is anything or anyone that would destroy you or your life coaching business.

What Kind of Life Coach are You?  Do You Relate to the First Little Pig?

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Personal Coach Style #1:  The pig that built his life coaching business out of straw.  This coach is up and running very quickly, but his business doesn’t have enough substance to withstand the obstacles that inevitably get in the way of success.  The first minor struggle sends these coaches running; either for a job or a new career entirely.

Is Your Personal Coach Style Akin to the Second Little Pig With His House of Sticks?

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Personal Coach Style #2:  The pig that built his life coaching business out of sticks.  This coach has invested a little more effort or capital into his business than the first piggy.  Maybe he has some certification or special training, and may do well just on the basis on choosing a great niche.  Sooner or later, the Big Bad Wolf will arrive only to destroy all that he has built.

Or is Your Life Coaching Business Built on a Bricks?

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Personal Coach Style #3:  The pig that built his life coaching business out of bricks.  This little pig may seem slow to get up and running.  He is building a foundation.  He might even be setting up an internet marketing plan and generating leads on a passive basis.  Eventually he will be able to house the other little pigs who are out on the streets and provide coaching jobs for them.

Which of these personal coach styles most accurately describes you?  How strong is your life coaching business?  Where do you need to invest more of your resources to build a business that will last through the challenges and the Big Bad Wolves?

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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Life coaching, like any business, is tough.  You need good life balance coaching skills just to manage your own resources to really be successful.  Thankfully there are only three variables you absolutely must manage to enjoy longevity and success as a life coach.  These life balance coaching essentials are time, energy and money.

Life Balance Coaching Essential #1: Time Management

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Time is probably the most common life balance coaching challenge.  If you can manage it with yourself, you have a better chance of managing it with your life coaching clients.  Time is precious, and once you spend it there is no way to retrieve it.  Choose to spend your time doing the things that are most important, not necessarily the most urgent.  Emails, phone, sometimes even meetings will keep you from doing what you need to do to move forward.  So next time you catch yourself doing something that you are comfortable doing, stop and ask yourself, “Is this what I really need to be doing to take the next step?”   I’ve caught myself writing a blog article instead of a proposal for a speaking engagement and tried to justify the choice to myself.

Life Balance Coaching Essential #2:  Energy Management

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Sure you need a lot of energy to effectively coach your life coaching clients, but true life balance is more about the inner game.  It’s a mindset such as, “I have nothing to lose.”  My dad used to say, “Drop me anywhere from an airplane with a parachute and I’ll survive.”  He didn’t spend energy worrying about food, shelter or clothing.  He focused his energy on what he wanted to accomplish.  Managing your energy in life balance coaching also means budgeting energy to spend on making relationships successful.

Life Balance Coaching Essential #3: Money Management

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And the last, but certainly not the least, challenging life balance coaching essential is money.   We are a consumerist society.   What would our society be like if we only spent money on things that would gives us a three-fold return on our investment?   But the truth is, most people won’t do this.  A life coaching client was telling me of her financial woes.  She felt like she didn’t have any choices, and her family was on the verge of financial disaster.   They were only saving $300 per month.  Upon further questioning she told me that she and her husband each had $200 per month budgeted to spend however they wanted.  She was surprised when she realized that $400 per month was just slipping through their fingers when the rest of the budget was so tight.  One rule of thumb is to only spend money on things that will give you a three-fold return on your investment.

By managing the life balance coaching essentials, we really open up the possibility of achieving a life worth living.  Once you start managing your own resources, you’ll be better prepared to help your life coaching clients manage theirs.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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No one really needs money or a money coach. Sure they might think they do, but what they really want is what they can get with that money or from that money coach. They want the ability to choose. Basically, money is a unit of choice. If you have $500 and you want to buy a car you will have fewer choices than someone who as $5,000 or even $50,000. A financial freedom coach can help define and achieve goals in a way that clients feel successful along the way.

Being a Money Coach Requires that You Learn the Real Value of Money

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What can a financial freedom coach offer? People who don’t have money think that if they only had money they would be happy or secure. They might think that if they just had enough money to hire a money coach they could make it all happen. But when people believe that money equates happiness, freedom or security, what does it mean if they don’t have it? They are unhappy, insecure, and slaves. Not a great mindset for success.

A Financial Freedom Coach Must Help Their Client Create Goals

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The first step you’ll need to do as a financial freedom coach is to help your client create goals. Where a money coach may be happy with a financial number and a plan to achieve it, as a financial freedom coach you really want to help create dreams with a deadline. Not just the money, but what it will mean for your clients in terms of feeling significant, secure, and maybe even getting more love or variety.

A Money Coach Knows the Value of a Healthy Mindset

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The next step you’ll need to do in order to move past being a money coach and into the realm of becoming a financial freedom coach is to create a successful mindset. It’s odd that without the mindset, few people can ever achieve what they really want. Why is it that you have to step into shoes of success before you get to go to the ball? Cinderella had to transform from a sobbing girl in rags to a woman in a beautiful gown before she could meet the prince. The average money coach won’t transform people they way the fairy godmother transformed Cinderella.

As a Financial Freedom Coach, Make Sure There’s a Plan to Stick To

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What else should you do as a financial freedom coach? Get your clients to step into the role of who they want to be when they accomplish their goals. I’m not saying that a money coach won’t do this, but the focus is usually different. Make sure you help your clients step into the shoes of someone who is capable of making decisions confidently. Making more money alone doesn’t prepare people to handle it when it comes. Lottery winners are notorious for losing it all after a big win merely because they aren’t prepared. Make sure your financial freedom coaching clients are prepared with a plan that really leads them to where they want to end up.

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach

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One of the greatest life coaching business strategies is to gain new clients is through public speaking. But how do you learn how to speak with confidence? Especially if you are one of the people who are more afraid of public speaking than dying. There are teachers and coaches who will train you how to speak with confidence, but there are also some general strategies that will make a huge difference if you’ll implement them.

It’s Not About Your Life Coaching Business

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If you really want to learn how to speak with confidence, you need to prepare. In order to prepare you must know your audience. You need to understand what their greatest fears, hopes, desires and frustrations are before you have any chance of delivering a presentation that will provide what your audience really wants. Remember, this is not about your life coaching business. It’s about your audience and providing value.

Preparation is Key in How to Speak with Confidence

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The next step in learning how to speak with confidence is to prepare some more. Rehearse your talk until you’re afraid that you’ll fall asleep as you give it. Don’t worry, once you’re in front of your audience your enthusiasm will return. Unless you’ve prepared at this level, you’ll find yourself nervous or fumbling over your notes. How well you prepare will determine how much new life coaching business you will bring in.

When Your Feelings Don’t Matter, You’re Learning How to Speak with Confidence

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And last but not least, remember that the greatest trick to how to speak with confidence is not to make how you feel matter. If you’re focusing on how you feel or your life coaching business, you’re going to be nervous. Don’t make it about you or your life coaching business. Make it about the experience you want your audience to walk away with. You can’t focus on more than one thing at once, so you can use those butterflies in your stomach to remind you to shift your focus onto making a difference for your audience.

People Want to Like You and Your Life Coaching Business

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If you’ve done all these things, your audience will appreciate you. Let’s face it: except for the occasional heckler, most audiences want to like you. They want to learn from you. Even if you don’t feel you have mastered how to speak with confidence, most audiences are gracious. Mastery takes time, and along the way you are sure to pick up some new life coaching business.

Colette Seymann
JTS Advisors Bi-Designated Strategy and Accountability Coach

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As a business success coach, you need to help your success coaching client get better every day. Napolean Hill, author of Think and Grow Rich, said, “One good idea is all a person needs to achieve great success.” Many of your success coaching clients have a lot of ideas. In fact, they may have too many ideas. That is why they need a business success coach. You are there to help them actually grow their business, instead of just being a know-it-all. I’ll share with you a way of thinking that will help your business success coach clients get the results they want.

Success Coaching: Teach The “Baseline Strategy” To Your Business Success Coach Clients

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Right now, in this moment, your business success coach client is one good idea away from multiplying the results they get in business. Once you teach your success coaching client this thought process, they will be able to benefit from it the rest of their life. The thought process is called the “Baseline Strategy.” Your clients’ business success and life success is a combination of all the skills they have right now. It is their time management, sales skills, goal setting and communication skills, etc. The baseline strategy is to have your client keep doing what they’ve been doing that’s working for them. Then, add one new idea or one strategy, and they will see an increase in their results in that area.

For example: let’s say your business success coach client wasn’t asking for referrals from their current clients. Then they hire you to give them success coaching, and you teach them how to ask for referrals. If they add that to what they are already doing, they will improve on the results they are already getting in their business.

Success Coaching: Have Your Business Success Coach Clients Write Down Good Ideas In A Hard Bound Journal Instead Of Yellow Pads

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One common problem success coaching clients have is that of having a lot of ideas but no way to organize them. One way to help your business success coach client start to use the baseline strategy is to have them use a journal. When I talk about a journal, I mean a hardbound journal. Your client should take notes when they go to seminars or on coaching sessions with you, but if they write them on a yellow pad they will get lost. When they write them in a hardbound journal, however, they will capture the great ideas permanently. This strategy will help your success coaching client achieve and increase their success in business and in life.

Kris Thompson
JTS Advisors Strategy Coach

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In life coaching, you as a motivational coach never want to ask your client “The Impossible Question”.  Clients need a motivational coach to keep pursuing the life of their dreams.  In life coaching, fear of failure is one of the most common challenges your clients face.  If your life coaching client has real problem with fear of failure, don’t ask them “The Impossible Question”.   What is the question and how do you help your motivational coach client handle fear of failure?

Life Coaching:  Do Not Let Your Motivational Coach Clients Think They Can Avoid Failure

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According to John Maxwell, “The Impossible Question” is one of the most commonly asked questions by any motivational coach or speaker.  It is, “If the possibility of failure were erased, what would you attempt to achieve?”  It may seem to be a good question to ask in your life coaching business.  It may seem to empower them to look ahead to life’s possibilities.  However, it is really a bad question.

Life Coaching:  As a Motivational Coach, Do Not Imply That Success is Possible Without Failure

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So why is it a bad question?  In life coaching and as a motivational coach, you must give your client the right mindset to be successful.  Again, John Maxwell believes “The Impossible Question” takes your client’s thinking down the wrong track.  I agree with him.  There is no success without failure.  To suggest to your life coaching clients that it’s possible, is the wrong impression.  Ask your motivational coach clients this question instead: “If your perception of, and response to failure were changed, what would you attempt to achieve?”  Your life coaching client can change their life, if you help them look at failure differently.

Kris Thompson

JTS Advisors Strategy Coach

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Everyone wants to know how to get life coach clients.  But they especially want to know how to get life coach clients that pay for the products and services your life coaching business provides.  In order to be maximally effective, your life coaching business tools need to meet the following criteria.

Increase Your Life Coaching Business by Presenting an Exciting Message

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The first key to how to get life coach clients is to make sure your message is exciting.  What is exciting?  A better question might be, for whom is it exciting?  If you want more life coaching business you are going to need to connect with your target market’s greatest fears, frustrations, hopes and aspirations.  And provide a solution that will help them get what they want and need.

Provide an Image That Enhances Your Message When You Think About How to Get Life Coach Clients

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The next key to how to get life coach clients is to provide an illustration or picture that communicates the message well.  The content should be informative and compelling.   If you want more life coaching business, you need to provide value and quality.   If you don’t look good here, no one is going to take notice of you.

Instill a Sense of Urgency to Increase Your Life Coaching Business

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Another key to how to get life coach clients is to instill a fear of loss or sense that they will be losing out if they do not act on your offer.  This implies you have a call to action with a sense of urgency.  Why do you think coupons have expiration dates?  Otherwise people would keep them in their kitchen drawers for years without remembering to use them.  People will never get around to getting involved with your life coaching business unless you give them a reason to take immediate action.

Even if you don’t get every one of these points covered, you’ll still be better off than 80% of people in figuring out how to get life coach clients.  Taking action and focusing on completion will at least get you on the court.  See what results you get in your life coaching business, then start modifying a few of the variables and track your results.  And once you create something that works, it’s just a matter of repeating the effort to get more results.

Colette Seymann

JTS Advisors Bi-Designated Strategy and Accountability Coach

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