What’s the Difference Between Your Life Coaching Career and Your Life Coaching Business, and How Does Education and Marketing Fit Into Your Business?

What it takes to be successful in your life coaching business is not necessarily what it takes to have a successful life coaching career. Unfortunately, there are some great coaches who fail in their life coaching business, and there are some very successful businesses that run without great coaches. Often, what it takes to be successful in your life coaching career will keep you from being successful in your life coaching business.

What it takes to be successful in your life coaching business is not necessarily what it takes to have a successful life coaching career. Unfortunately, there are some great coaches who fail in their life coaching business, and there are some very successful businesses that run without great coaches. Often, what it takes to be successful in your life coaching career will keep you from being successful in your life coaching business.

The Importance of Education for Your Life Coaching Career

Most people think that to have a great life coaching career they need great skills. Education is important, growth is necessary to survive, and seminars can rejuvenate your life coaching career in the same way that a weekend at the spa can rejuvenate your body and soul. But, unfortunately, as far as your life coaching business concerned, all these educational experiences are considered extra-curricular activities. Quite the opposite of the college experience, when taking classes and studying was the key focus, in your life coaching career running your business takes precident. Be wary of becoming the career student instead of the career coach.

Marketing is Key to a Successful Life Coaching Business

If education takes the back seat in your life coaching business, what sort of activities should you do you help you have a great life coaching career? The first is marketing. This is really about generating leads via internet marketing, networking, flyers, and joint ventures. For every hour you spend on coaching or creating products, you need to spend four hours on marketing, and then two additional hours on converting leads. This includes free sessions or speaking engagements with the intent to make a sale. For every hour you coach, you need to spend six hours on your life coaching business!

So when it seems that there is a power struggle between what will advance your life coaching business and what will give you fulfillment in your life coaching career, don’t forget: It’s your life coaching business that is the vehicle for your life coaching career. If you put the cart before the horse, you run the risk of loosing what you set out to do in the first place. Among which was hopefully to make a difference in the world.

Colette Seymann

JTS Advisors Designated Accountability Coach