Why Leadership Coaches Can Earn Seven Figures

Leadership coaches can earn a million dollar or more per year – and still not be paid what they are really worth. Yes that is true. And here is why. The secret is the impact that a leadership coach can have on the leader, the impact that a leader can have on the organization, and arranging to be paid based on the value delivered, not the hours spent coaching. Let’s take these in reverse order.

Should you be paid for results or for time spent?

Should you be paid for results or for time spent? I hope this is obvious. The customer is buying results. If you doubt this, take all the time in the world, don’t deliver anything, and you will see just how much your time per hour is worth.

Just so you have internalized the concept, it is more fair to coach a leader to save their company $10,000,000 and receive $100,000 for 10 hours coaching over six months, than it is to save the company $10,000 and receive $6,000 for 30 hours of coaching over twelve months.

If you want to be paid what you are really worth, then you need to be willing to commit to the success of the project in the same way that your leadership client is. It is as simple as that.

How is the value of the leader determined?

Hopefully, it is based on the value that the leader delivers to their organization, and as it is leveraged throughout the organization. The leader’s decisions and actions are leveraged – for better or worse – throughout their organization. They move a foot, and 10,000 people each move six inches, for a total of 5,001 feet of movement. That is the leverage of leadership, and that is the leverage that leadership coaches can profit from.

How Do Leadership Coaches Exert Their Leverage?

Leadership coaches exert their leverage in three ways. First, they coach the leader. Second, they coach the leadership team to make sure that they share the vision of the leader, and help them to effectively support the leader. And finally, they work with the followers to help assure that they can embrace the leader’s vision and effectively execute it. And now you can see why a seven figure fee just might not be big enough!

By the way… you’re invited to claim your FREE step-by-step Life Coach Salary Secrets video toolkit. Just go HERE now to get your Life Coach Salary Secrets.

Dave Iuppa
JTS Advisors Strategy and Accountability Coach

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  1. says

    I have to agree with you.. It is the results you are after… By the hour isn’t always very satisfying, for either the client or the coach. It can work in other industries too though! Results, results, results!

  2. Steve Nicholas says

    Great post! It is very interesting to see this idea at work. Jim Rohn had a great point that we often get the wrong idea about the hour vs. the value. He said that if it were really about the hour, you’d get paid every hour of every day. Granted, there are people who I think get overvalued and undervalued, but I definitely agree with the basic concept of payment by value.

  3. says

    I have been coaching for over 32 years and it is different with each consult. I however support all our members at a no cost basis. It is great and when they need other areas of support I refer them to people I know and trust.

    I love supporting others and each time is much better. You can never get everything out in one session. You take little bits and always leave the feeling empowered. That keeps a lifetime of people who you do develop powerful relationships.

    Dave, your a unique person and this share was great! Thank your for providing Jeffrey with usable content.

  4. says

    In the best of all possible worlds, you should be paid on Results and Value not on the number of hours spent coaching.

    People are paying for Results NOT coaching, ultimately, so this business model makes the most sense.

    Of course, new coaches may need to start off by getting paid by the hour to keep the cash flow working!

  5. says

    I absolutely loved this message Jeffrey. Wow, this was powerful and reminds me of all the things I tell other young people like myself that work for me. Thanks for sharing, great night of reading!

  6. Peter Fuller MBA says

    Interesting article.

    Lately I have been approached by people who want some consulting but they want everything broken down by hour rather than by results.

    I do my best to talk with them about their desired results and what it would mean to their bottom line.

    How else can I calculate ROI 🙂


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